Strategic Marketing and Communication Planning- Develop and implement a comprehensive marketing and communication plan for startupcompany from 0-1.- Collaborate with sales, strategy, and product teams to ensure alignment and effectiveness ofmarketing strategies.- Regularly connect with new overseas teams and assist them in developing effective localcommunication strategies due to the continuous expansion of the company's overseasbusinessBrand and PR Management- Collaborate with vendor to establish a new brand visual identity (VI) system, including thelogo, brand colors, typography, PowerPoint templates, company introduction slides, andbrand usage guidelines.- Building a brand story from scratch and launching company brand ambassador program tostrengthen both internal and external brand image, ensuring practical implementation acrossvarious scenarios.- Collaborate with industry medias to organize media open days, online live events, and more.Arrange executive interviews and publish articles and advertisements related to the content.Marketing Campaigns and Budget Management- Plan and execute core market communication activities, including trade fairs, productbrochures, data sheets, case studies, and sales pitch documentation.- Develop and manage an X+1 marketing and communication plan, ensuring alignment withstrategic objectives and managing the marketing budget.Digital Presence and Content Marketing- Lead the establishment of an online channel platform from scratch, including the website,WeChat, and micro-site, utilizing an SCRM system to acquire potential leads and support the sales team in generating sales opportunities.- Drive digital presence through content marketing activities, ensuring proper representationon both internal and external social media platforms and website.- Enhance digital engagement by managing internal and external digital channels to improvebrand visibility and customer interaction.

1. Responsible for defining yearly marketing communications plan align company annual business strategy and make sure success of implementing based on annual marketing budget.2. Offline event plan & implement, such as customer event/trade show and seminars.3. Branding communication, new medias development, annual advertisement plan, press release, press conference, interview etc. Cooperate with agency to plan daily/monthly media clipping and analysis report.4. Digitalization development, cooperate with global team to develop and maintain company website and intranet, keep them updated; Plan and develop product/solution APPs, online tools for promotion. Utilize SCRM tools to manage our target customers, achieve leads generation . Company social media channel leverage and collaborate.5. Content development, like press release, application video, success story, newsletter etc.6. SP material management and development, including catalogue/brochure/gift/racks/roll-up and poster. Vendor sourcing and management.

1.Responsible for defining yearly marketing communications plan align company annual business strategy and make sure success of implementing based on annual marketing budget.2. Offline event plan & implement, such as customer event/trade show and seminars.3. Branding communication, new medias development, annual advertisement plan, press release, interview etc. Keep communications with trade medias4. Developed content, like press release, application video, success story etc.5. Leverage and collaborate domestic digital channels such as Wechat, Weibo, official website ,etc.6. SP material management and development, including catalogue/brochure/gift/racks/roll-up and poster. Vendor sourcing and management.7. Quarterly sales KPI appraisal standards planning and grading8. Coordinate with product team for new product launch and produce promotion.

1.Leverage and collaborate domestic digital channels such as Wechat, Weibo, official website ,etc2. Internal communication plan and implement, internal news/internal event and newsletter.3. External event plan & implement, including customer event/trade show/seminar.4. Branding communication, new medias development, annual advertisement plan, press release, interview etc. Keep communications with trade medias5. Marketing annual budget plan and making the quarterly monthly expense report.6. SP material management and development, including catalogue /brochure/gift/roll-up and poster. Vendor sourcing and management.7. Company internet and intranet plan and maintenance.8. Updated the product information and Marcom project with global Marcom team9. Factory tour

1.Collected competitors’ and other marketing information.2. Planed/organized/implemented marketing events, such as: trade show ,seminar etc 3. Created new idea of promotion material and business gift, keep good relationship with vendors.4. Evaluated advertisement for new products and cooperated with them5. Communicated with Shanghai sales teams and liaison offices, extended support to them.6. Marketing budget management and control.