Michael Shaw Mba Email & Phone Number

Lenexa, Kansas

Providing strategic direction to support and promote my clients brand and enhance their customer’s relationship, in-store experience, and build sales.I create and develop marketing implementation strategies, communications materials, in-store programs, direct and digital mailings, events, and e-commerce / e-learning. Establish and manage budgets, forecast program performance, and develop process to streamline program development, reduce time to market, and the reduce program spend.Sustainable Marketing is an important issue we manage by developing eco-friendly materials for B2B, B2C and in-store visual merchandising. We continually work with our facilities and material suppliers to identify alternatives for paper products, plastics, fabrics, and utilize natural materials in our projects. We also create long-term in-store branded materials, which can be updated with new messaging including the ability to reduce cost, shipping expense, and waste.

Bentonville, Arkansas

Managed Visual Merchandising, Signage, and POS Programs for Walmart Corporate; Financial Services, Compliance, Walton Foundation, Scan & Go and the Children’s Miracle Network. Other support included Hallmark in-store materials I managed and developed of the Walmart in-store sustainable environment program for in-store standee and pop-up displays. This program is based on sustainability, cost reduction, streamlined process, and environmental best practices. This program resulted in an increased sustainability, a 20% cost reduction, a 6-digit cost avoidance, and a sustainable material reduction of 142,000 pounds of corrugate annually in retail locations.

Marketing / Creative / Print Facilities Management / Pharmaceutical Territory Support.I managed marketing team, pre-press, sheet-fed and digital print facility, fulfillment center, and call center.Developed programs supporting healthcare, pharmaceutical, B2B, and consumer markets. Managed a 24-member staff. Developed and implemented online and traditional marketing programs, inventory management, and distribution channels.Developed and managed a pharmaceutical e-commerce literature system and call center. Reduced response time with an overall 60% reduction in program costs. Automated pharmaceutical regulatory approvals for on-line supportSanofi-Aventis: Multaq, Apidra, Lantus, Benzaclin, Uroxatrol Proctor & Gamble Bristol Myers Squib

Director managing John Deere relationship and a cross-functional account, creative, and production teams supporting global marketing, dealer co-op, and advertising programs. Developed and managed integrated marketing programs supporting dealer and corporate initiatives building relationships with their customers and branches including personalized marketing plans for each dealer including events, promotional materials, publication materials, radio, and outdoor advertising. Dealer network supported includes 1,600 US dealers, 275 Canadian dealers, Region 2 Europe, Australia, and China. Led John Deere corporate marketing operations and process teams establishing and implementing change management initiatives. Developed architecture for Deere Global Business Management On-line System and e-commerce. Evaluated and benchmarked supply base relationships, cost, and quality management for all national and local marketing materials. Established and negotiated supplier contracts including performance metrics, and supplier incentives. Quality and Color management for John Deere Agricultural Brand.

St Louis Mo

Developed execution strategies, budgets, implementation plans, and managed supply chain procurement. Programs included local and national publications, literature, retail programs, print production, in-store displays, merchandise, outdoor, loyalty programs, and broadcast. Managed all Winchester dealer advertising and product promotions. Clients: Winchester Ammunition, Ralston HiPro, Taco Bell, Anheuser-Busch, Jack Daniels, Champion Boats, Monsanto, Boatman’s Bank, Pheasants Forever, National Wild Turkey Federation, and Whitetails Forever.

Clayton Mo.

Layout artist, production pre-press, illustrator

Mba

Ba, Management

University Leadership Award

Associate, Advertising Design

Activities and Societies: Regional Illustration Award

Education record