Shawn Mccarthy Email & Phone Number

New York City Metropolitan Area

Maplewood, New Jersey, United States

• Lead consultant providing businesses with strategy, expert advice and critical skills required to achieve optimal performance. Niche specialties include:
• Shopify: store set-up, launches, site optimization, maintenance, business analysis, ERP integration
• Hindsight reporting-vendor, classification and sku level analysis
• Forecasting and planning
• Inventory management, buying, competitive analysis
• Quickbooks: vendor management, payroll, P&L reporting

New York, New York

• Developed multi-brand strategy and implementation for $160.0 million account base to drive profitable sales, brand awareness and customer loyalty.
• Developed and presented brand strategy and creative assets to all major clients and internal stakeholders.
• Rebranded and relaunched Jones brand to marketplace increasing brand awareness and customer loyalty.
• Owned and exceeded internal profit margins by 4% compared to corporate average of -2%.
• Led launch of first environmentally sustainable brand that exceeded profit margin by 6% and eco benchmarks by 10%.
• Developed and executed client specific product, margin targets and marketing strategies.

New York, New York

• Created line architecture and guided product development for $155.0 million account base.
• Generated product strategy, brand vision and financial goals for all major accounts.
• Restructured business model resulting in 80% increase in top line sales and 7 point profit improvement.
• Opened new channels of distribution by cost engineering proven product successes.
• Improved profit margins by leveraging economies of scale on core programs.
• Studied competitive marketplace and business trends to identify opportunities.

• Led sales, merchandising and design teams to develop proprietary, multi-category products.
• Managed the creation, execution, and sell-in of key programs for proprietary brand
• Intensified customer recognition and loyalty by expanding the brand visibility and distribution.
• Launched new product categories based on market demand, trend, and client requests.
• Oversaw talent development of team members.

• Directed process of building exclusive product line from initial design concept to production.
• Identified and executed merchandise strategies that supported brand aesthetic and financial objectives.
• Acted as brand steward
• Exceeded annual margin goals by 5%.
• Collaborated on development of editorial website.
• Piloted Speed-to-Consumer Model resulting in 12 week reduction in product cycle.