Shawna Mclean Email & Phone Number

California, United States

Playa Del Rey

I am an independent contractor hired by Public Relations firms to develop communication strategies, create content and conduct news media outreach. I am a writer and editor adept at translating legal and scientific topics for a general audience. I create compelling news releases, media advisories, website and social and traditional media content, newsletters as well as magazine articles and Op Ed pieces. With nearly ten years in broadcast news, I am fluent in AP Style, adept at both… Show more I am an independent contractor hired by Public Relations firms to develop communication strategies, create content and conduct news media outreach. I am a writer and editor adept at translating legal and scientific topics for a general audience. I create compelling news releases, media advisories, website and social and traditional media content, newsletters as well as magazine articles and Op Ed pieces. With nearly ten years in broadcast news, I am fluent in AP Style, adept at both pitching and gaining earned media placement for clients. Show less

Los Angeles

Executive Director for a non-profit commercial airline museum located on the flight path of Los Angeles International Airport (LAX) in cooperation with Los Angeles World Airports (LAWA).• Identified stories of interest and garnered positive earned broadcast news media placement via strategic media advisories as well as pitching local media. • Expanded on existing revenue by updating the fees and conditional use of the Museum as an event space and explored new revenue streams by… Show more Executive Director for a non-profit commercial airline museum located on the flight path of Los Angeles International Airport (LAX) in cooperation with Los Angeles World Airports (LAWA).• Identified stories of interest and garnered positive earned broadcast news media placement via strategic media advisories as well as pitching local media. • Expanded on existing revenue by updating the fees and conditional use of the Museum as an event space and explored new revenue streams by allowing film and production shoots in the Museum.• Acted as the primary liaison with LAWA Public, Governmental and Community Relations departments and Operations, Engineering and Airport Police to coordinate meetings, training and large-scale public and private events at the Museum. • Instituted approval procedures to ensure consistent branding.• As Director of the Volunteer Program, initiated a standard of consistency for 33 docents working in Museum operations by appointing Point Persons for each day and creating improvement projects for each team. Show less

Playa Vista

Managed communications, including messaging, website, social media and partnerships, for the Archon Genomics XPRIZE, a $10 million competition designed to spur innovation in genome sequencing.• Created external communications for scientific and general audiences on the subject of whole human genome sequencing, including media and marketing collateral, publications, website and social media.• Collaborated with higher education and governmental partners, private and public… Show more Managed communications, including messaging, website, social media and partnerships, for the Archon Genomics XPRIZE, a $10 million competition designed to spur innovation in genome sequencing.• Created external communications for scientific and general audiences on the subject of whole human genome sequencing, including media and marketing collateral, publications, website and social media.• Collaborated with higher education and governmental partners, private and public stakeholders.• Garnered earned positive media coverage for the competition.• Led the “XPRIZE 100 Over 100” program to enlist more than 100 centenarians who donated their DNA to be sequenced, supporting longevity research.• Served as primary point of contact for the enlisted centenarians and their proxies. • Created online content and maintained the website.• Monitored traditional and online media channels for relevant articles for internal distribution and to engage using social media platforms. Show less

Greater Los Angeles Area

Vetted potential stories and assigned crews for Los Angeles duopoly KCBS2 & KCAL9 News. Won an Emmy Award for Live Coverage of an Unplanned News Event.• Assigned reporters their stories under direction from assignment manager and executive producers. • Coordinated newsgathering efforts for reporters and photographers in the field, monitored current and developing stories for latest information and updated assignment desk, producers and crews. • Verified breaking news with… Show more Vetted potential stories and assigned crews for Los Angeles duopoly KCBS2 & KCAL9 News. Won an Emmy Award for Live Coverage of an Unplanned News Event.• Assigned reporters their stories under direction from assignment manager and executive producers. • Coordinated newsgathering efforts for reporters and photographers in the field, monitored current and developing stories for latest information and updated assignment desk, producers and crews. • Verified breaking news with local, state and federal agencies and communicated effectively with producers, talent and field crews. Cultivated sources within those agencies. • Set up stories and requested credentials and cameras in the court for access on future assignments, while working in the planning department. Show less

Greater Los Angeles Area

Coordinated gathering of Los Angeles news stories for distribution throughout the CNN Network.• Communicated with CNN West and National Desks to fiber local affiliate stories and scripts to Atlanta for network distribution. • Monitored radio, television, newspapers and wire services for local coverage with CNN crews.• Booked lines and studios for all incoming and outgoing live shots and feeds.• Dispatched camera crews for the day’s editorial content and breaking… Show more Coordinated gathering of Los Angeles news stories for distribution throughout the CNN Network.• Communicated with CNN West and National Desks to fiber local affiliate stories and scripts to Atlanta for network distribution. • Monitored radio, television, newspapers and wire services for local coverage with CNN crews.• Booked lines and studios for all incoming and outgoing live shots and feeds.• Dispatched camera crews for the day’s editorial content and breaking news.Monitored radio, television, newspapers, and wire services for local coverage with CNN crews.Booked lines and studios for all incoming and outgoing live shots and feeds.Dispatched camera crews for the day’s editorial content and breaking news. Show less

Managed multiple production aspects for a live horse racing cable network owned by Gemstar/TV Guide. • Prepared weekly schedule for more than 80 employees, including talent, producers, associate producers, directors and production assistants covering 12-14 hours of daily live programming.• Managed production crew for daily broadcast as well as national coverage for more than 30 live remotes each year, including weeklong full pre-event coverage for The Kentucky Derby and Breeders’ Cup… Show more Managed multiple production aspects for a live horse racing cable network owned by Gemstar/TV Guide. • Prepared weekly schedule for more than 80 employees, including talent, producers, associate producers, directors and production assistants covering 12-14 hours of daily live programming.• Managed production crew for daily broadcast as well as national coverage for more than 30 live remotes each year, including weeklong full pre-event coverage for The Kentucky Derby and Breeders’ Cup races. • Supervised all aspects of feature package production from story development to coordination of reporters and field producers and through to post-production including Avid and online editing.• Created all protocol for desk operations, field production, remote coverage, tape archives and Avid edit bays for network launch. Show less

Greater St. Louis Area

Responsible for all advance planning, research, story creation and development, including tracking of court cases and state legislation for the local ABC news affiliate.• Enterprise exclusive stories and created the initial story rundown for the morning news meetings.• Secured experts for interviews and located b-roll opportunities. • Updated and maintained future and ongoing story files. • Coordinated with management and assignment desk for large-scale events and election… Show more Responsible for all advance planning, research, story creation and development, including tracking of court cases and state legislation for the local ABC news affiliate.• Enterprise exclusive stories and created the initial story rundown for the morning news meetings.• Secured experts for interviews and located b-roll opportunities. • Updated and maintained future and ongoing story files. • Coordinated with management and assignment desk for large-scale events and election coverage. • Field produced and wrote anchor packages. Show less

Greater St. Louis Area

Sourced legal experts for law-related news stories to local and national media. • Composed news releases and executive board biographies for local, national and legal publications.• Achieved positive media coverage for the Associations’ events, member accomplishments and various charities. • Coordinated highly successful monthly consumer call-in shows for KTVI TV and KMOX Radio.• Created and annually updated media directory of legal experts.• Developed and implemented the… Show more Sourced legal experts for law-related news stories to local and national media. • Composed news releases and executive board biographies for local, national and legal publications.• Achieved positive media coverage for the Associations’ events, member accomplishments and various charities. • Coordinated highly successful monthly consumer call-in shows for KTVI TV and KMOX Radio.• Created and annually updated media directory of legal experts.• Developed and implemented the Association’s first public/media relations plan with communications team.• Coordinated with FEMA to provide lawyers and resources at each disaster relief center throughout the State of Missouri during the flood of 1992. Produced and edited, in its entirety, St. Louis Lawyer, a monthly theme-oriented, 34-page color magazine with a 6,000 plus circulation for the membership of The Bar Association of Metropolitan St. Louis (BAMSL). • Provided all principal photography for the magazine including the cover.• Responsible for layout design of pages and edits throughout the production process. • Designed brochures for special events, seminars, ads and community programs. Show less

Bachelor Of Science - Bs, Communication, Journalism, And Related Programs

Bachelor Of Science - Bs, Journalism

Bachelor Of Science - Bs, Mass Communications

Major/Concentration Journalism Minor Creative Writing

General Studies