Shawna Fors Email & Phone Number

- Manage the adult and junior competition and coaching department of the New England Division of the USTA.- Manage the department by focusing on aligning with the strategic priorities outlined in the USTA New England strategic and operational plans.- Operationalize and manage the strategic plan for coaching initiatives within the section, focusing on actively innovating to ensure we're the leader in the space.- Aim to create and manage partnerships that increase the number of providers engaging with our products and foster a culture of collaboration and expansion.- Build relationships with tournament partner providers and facilities that support the game's growth. - Build relationships with local coaching organizations, including high schools, colleges, and national organizations, allowing for expanding partnerships and collaboration across the industry in tandem with the organization's strategic plan for coaching. - Manage partnerships with the Professional Tennis Registry and the Racquet Sports Professional Association to ensure we're meeting deliverables and supporting the game's growth.- Collaborate with other departments on creating campaigns to increase tournament providers and the number of events held each year in line with the growing trend of players.- Coordinate data insights that inform department priorities.- Represent USTA New England at industry conferences.

Needham, Ma

As the manager of the client success and service teams, my role was pivotal in the team's efforts to lead admissions departments in the higher education industry and consult on enrollment marketing best practices and strategies for each phase in the enrollment cycle.It was of significant importance to oversee onboarding and strategy meetings for all partners and analyze process enhancements. In addition, I represented PlatformQ Education at industry conferences such as NAFSA (Association of International Educators) and contributed to learning sessions and presentations where appropriate.The goal was to serve as an extension of an institution's admissions department, helping to build and deploy a virtual event calendar. This calendar was a vital tool in supporting the annual enrollment strategy, as it allows for strategic planning and execution of events that engage potential students and support partners. In addition, I would assess current challenges and enrollment targets and provide detailed audience engagement reporting to support partners in finding their 'best fit' students.

Needham, Ma

As a Senior Client Service Manager, I aimed to strategize with institutions on enrollment marketing best practices and strategies for each phase in the enrollment cycle. I was their source of industry knowledge and assessed current challenges and enrollment targets, which allowed me to develop effective strategies and support the institutions in achieving their goals.Building and deploying an event calendar was crucial to their annual enrollment strategy. This calendar, supported by a detailed audience engagement report, would inform the following steps and re-engagement opportunities for all key stakeholders: students, parents, guidance counselors, and agents (where applicable).Cross-department collaboration was key, involving the enrollment team and sales, production, marketing, technology, and upper-level management. This cross-department collaboration was a key tool for account success through excellent customer service, communications, and relationship building.- Transitioned from Client Service Manager position in 2015.

Needham, Massachusetts

As an Event Coordinator, I produced virtual events to support over 70 institutions' annual enrollment strategies. I worked directly with our college and university partners in the Midwest, Southeast, and non-US regions.One of my key strengths as an Event Coordinator was fostering and maintaining strong client relationships, ensuring that all clients received the highest level of support and service. I also conducted quality assurance testing on the live events platform as needed and provided assistance in monitoring sessions and technical support. I was responsible for the seamless facilitation of all client events. This involved coordinating event materials, such as creating profile pages, banners, announcements, and collateral, to ensure a professional and engaging experience for all participants.Coordinated and managed keynote speakers for all public events on significant topics of importance throughout the enrollment cycle.

Cambridge, Ma

As Head Men's and Women's Tennis Coach, my goal was to serve as an extension of the Lesley University Athletics Department and facilitate an environment where athletes could become participating and successful members of the University and surrounding Boston community. Overseeing the entire collegiate tennis experience was imperative. From the recruitment phase to student-athletes at practice and in class, fostering a positive learning environment for all Lesley University Student-Athletes was crucial. I was also responsible for ensuring athletes maintained quality of life inside and outside the classroom, including volunteer opportunities, mental sports training, and academic advising.- Voted coach of the year, 2016.

Cambridge, Ma

As the Assistant Men's and Women's Tennis Coach, I assisted Head Coach Douglas Eng and worked to serve as an extension of the Lesley University Athletics Department. I was responsible for facilitating an environment where athletes could participate actively in the university and the surrounding Boston community. My role as the Assistant Men's and Women's Tennis Coach involved significant contributions to the team's preparation for upcoming competitions and played a key role in the athletic development of the players. It was crucial to foster a robust learning environment that prepared students for competitions and remained equally focused on their academic studies. We ensured that each student-athlete maintained a quality of life inside and outside the classroom, including volunteer opportunities, mental sports training, and academic advising.

Cambridge, Ma

Albany, New York Area

Hamden, Ct

Hamden, Ct

Hamden, Ct

Masters, Interactive Communications

Bachelor Of Arts, Concentration In Public Relations With A Minor In Sports Studies

Activities and Societies: Activities and Societies: Quinnipiac Women's Varsity Tennis Team (Fall 2006 - Spring 2010), Team Captain (Fall.