Shawna Sumerlin Email & Phone Number

The Woodlands, Texas, US

• Manage the planning and implementation of strategic and creative advertising for internal and external marketing, including media buy scheduling, brand management, and community activation for over 42 small-format.
• Develop and execute the marketing strategy for emerging markets while working closely with joint-venture partners to align on brand, messaging and overarching marketing tactics
• Leverage consumer market research to evaluate demographics and economic data to determine target customer segments that support the marketing strategy and campaign messaging through multichannel advertising mediums
• Oversee marketing spend within operating budget parameters and report performance against goals and relevant metrics to Senior Leadership with a heavy focus on marketing ROI
• Steadily monitor hospital patient volume in low-performing markets to produce heavy-up advertising campaigns on an as-needed basis
• Develop and execute up to 150 direct contact campaigns per year with distinct and strategic design hyper-targeted for the hospitals market demographics

The Woodlands, Texas, US

• As the Assistant Director of Brand Marketing, my responsibilities include leading efforts to create engaging and value-generating marketing campaigns while providing strategic and creative guidance with accountability.
• Drive strategy, budget and execution of brand marketing through several media channels
• Collaborate with brand team to align effective campaign marketing messages and creative
• Identify, test and scale new media formats to efficiently maximize media spend
• Work with PR and Communications teams to optimize social identity and content strategy
• Lead weekly Brand Team meetings to effectively manage project loads

The Woodlands, Texas, US

• Responsible for managing internal/external strategic and creative marketing initiatives for five nationwide health system brand partners, specifically to drive volume and increase ROI. -Brand Development-Creative.
• 2015 AMA Crystal Awards (4)
• 2015 PRSA Bronze Anvil Awards: National (1)
• 2015 PRSA Excalibur Awards: Houston (7)
• 2015 Hermes Creative Awards: Platinum (3), Gold (2)
• 2015 MARCOM Awards: Platinum (2), Gold (5)

The Woodlands, Texas, US

Responsible for managing internal/external strategic and creative marketing initiatives for five nationwide health system brand partners, specifically to drive volume and increase ROI. -Brand Development-Creative Strategy & Development-Event Planning & Execution-Copywriting/Scriptwriting-Photography/Video Directing

Houston, Texas, US

• Managed mass communications, branding, digital strategy and marketing collateral development specific to a wide array of industries including oil and gas services, insurance, consumer staples, raw materials, energy and.
• Conducted business development efforts through cold calling and emailing, while following up with warm leads and B2B referrals seeking to buy or sell surplus
• Performed market research to evaluate surplus and salvage trends to optimize buyer and seller databases
• Established long-term B2B relationships while delivering high-level customer service
• Developed and presented pitch decks to prospective buyers
• Implemented internal marketing training program, Salvex University