Director Of Marketing
Current• Manage the planning and implementation of strategic and creative advertising for internal and external marketing, including media buy scheduling, brand management, and community activation for over 42 small-format acute care facilities and neighborhood hospitals nationwide.• Develop and execute the marketing strategy for emerging markets while working closely with joint-venture partners to align on brand, messaging and overarching marketing tactics• Leverage consumer market research to evaluate demographics and economic data to determine target customer segments that support the marketing strategy and campaign messaging through multichannel advertising mediums • Oversee marketing spend within operating budget parameters and report performance against goals and relevant metrics to Senior Leadership with a heavy focus on marketing ROI • Steadily monitor hospital patient volume in low-performing markets to produce heavy-up advertising campaigns on an as-needed basis • Develop and execute up to 150 direct contact campaigns per year with distinct and strategic design hyper-targeted for the hospitals market demographics • Lead the planning and execution of grand-opening and ribbon cutting events for new hospitals, accommodating attendances upward of 1000 + people • Consistently lead several national award-winning advertising campaigns including categories such as Integrated Marketing, Events & Observances, Print & Direct Contact Advertising, Video and more Awards and Recognition• HERMES Creative Awards (2015, 2017, 2018, 2020) Platinum (18), Gold (11)• PRSA Excalibur Awards (2015, 2017, 2018, 2020) Houston Chapter (22)• Healthcare Advertising Awards (2017) National: (4)• AMA Crystal Awards (2015) Houston (4)• MARCOM Awards (2015) Platinum (2), Gold (5)• Videographer Awards (2015) National (6)• Emerus Bravo Award (2014, 2016)• Salvex Employee of the Year (2007)• University of Houston CenterPoint Athlete of the Week (Cross Country/Track & Field, 2004)
