Shawn Farner Email & Phone Number

Brooklyn, New York, United States

*Generates and distributes weekly reports on website search and Google Discover performance and trends.*Maintains extensive tracking to monitor evergreen content and performance on important search queries.*Manages the site’s evergreen initiative, working directly with section leads, editors and writers to develop and optimize long-term search content.*Established guidelines for SEO best practices, which are adapted as needed to reflect the current realities of search.*Provides detailed analysis of Google search updates for consumption by editorial teams and management teams.*Aids analysts on other brands within the company with assembling Looker data dashboards and creating automated search and Discover reports.Tools utilized: Ahrefs, SemRush, Sistrix, Google Search Console, Google Analytics, Google Looker Studio, Google Apps Script, Google Workspace Apps (Docs, Sheets), VSCode, Cpanel/PHP+SQL database-capable hosting (for work-related scripts)

Houston, Texas, United States

*Developed content for: websites, blog posts, social media posts, email newsletters, marketing emails, print ads, pay-per-click ads, slide decks and video scripts.*Populated and configured: HubSpot email templates, landing page templates, forms, CTAs and lists; and client websites hosted on WordPress.*Maintained social media content calendar and schedules posts via HubSpot.*Interfaced with clients in person and via email, phone and virtual meetings (Zoom/Teams).*Performed SEO keyword research for company and client content.*Managed external contract writers and writers on freelance platforms.Tools utilized: HubSpot, Google Workspace, GatherContent, SemRush, Microsoft Teams, Office 365, Hive, WriterAccess, WordPress

Houston, Texas, United States

United States

*Researched keywords using industry-standard SEO tools (Ahrefs, Keyword Planner).*Created properly optimized post content.*Tracked performance of content and website in general using analytics tools (Google Analytics, Google Search Console, Ahrefs).At its peak, Gizjo reached 50K visitors per month. It was eventually purchased by Box20 in February 2022.

*Served as an editor and lead editor for SVG.com.*Managed a distributed team of one dozen writers and two editors.*Oversaw writer recruiting and testing processes.*Wrote news stories and feature pieces for both SVG.com and Looper.com.

*Covered the afternoon news desk in the east, and then the all-day news desk in the east.*Contributed regular features to the website.

*Covered consumer electronics, tech startups, and gaming.*Grew the site's Buyer's Guide.*Assisted with forum moderation.

Harrisburg, Pa

*Guided insurance agents through the certification and appointment process.*Took on more technical tasks, including: technical support for employees, a website redesign, and maintenance of the company's Medicare Quote Engine database.

Wrote for the company blog, covering topics such as SEO, social media, Web design and Internet marketing.

Covered gadgets and other consumer electronics for a tech blog that is now part of... Yahoo now, maybe?