Start-up operations for a new Senior Living management company. Initiated all systems and processes for company from the ground-up.

Lead Post-Acute Strategy for American Senior Communities Skilled and Senior Living Divisions (101 communities); Develop integrated networks; Develop new revenue opportunities; Align with partners for the continuum; Identify technology and other partners for the company; manage internal continuum goals.

Lead the Business Development and Sales Strategy, Growth and Development for the Senior Living Division of American Senior Communities.

Ceca Foundation is a not-for-profit 501(c)3 charity that celebrates caregiving excellence, promoting quality patient care by providing health care communities with tool and best practices to recognize and engage their outstanding caregivers.Ceca's Caregiver Award Program provides organizations with a 360° recognition platform to amplify staff appreciation efforts. The program employs a data driven process that enhances employee engagement and compassion in the workplace. Engaged caregivers who feel appreciated in their work consistently perform at higher levels, leading to improved patient care and better patient experience. A recent Gallup study found that the engagement level of nurses was the #1 variable correlating to mortality--even above staffing ratios.

In my role as President, I led all strategic focus of the organization, handled contracting, led sales efforts and led staff training and strategies. Also worked with several start-up partners with go-to-market strategies and project management for technology and other companies selling into the Post-Acute space (mostly B2B and SaaS products). Personally generated more than $40 million in revenue for our partners in the past 6 years. Also partnered with hospital systems and post-acute partners on building out processes and strategies for patient care continuum and readmission reduction. Led sales training efforts and helped build processes for Census Development and Revenue Generation across Senior Living, Skilled Nursing and Home Health companies.Vivizer is a healthcare consulting firm specializing in business development and operational strategies. Vivizer customizes organizational initiatives and alignment opportunities with healthcare companies to improve quality outcomes and revenue generation through the healthcare continuum. Vivizer also provides healthcare companies experienced contracted consultants (temporary or permanent) for business development, sales, marketing and operations positions nationwide. Types of companies worked with: skilled nursing, home health, hospice, start-up and existing healthcare technology companies, managed care contracting, long term care pharmacies and capital equipment and software selling into the healthcare sector.

Consulting with post-acute partners (Senior Living and Skilled Nursing) to grow census and network development across the continuum. Sales training; Develop Hospital and Physician Partnerships; Develop Case Studies; Analyze Data, identify ROI and develop tracking processes to ensure successful revenue generation opportunities.

Regional Sales Manager for 15 Skilled Nursing Facilities in Indiana (9) and Ohio (6). Grew revenue in the 15 facilities to over $100 million in total annual revenue. Trained all sales reps, admission reps and clinical liaisons within the territories. Also partnered with ACO, hospital systems and value based modeling to reduce readmissions, assist C Levels at hospitals with strategy planning to get patients out sooner and develop specialty programs to ease transition of patients. Also assisted with payor relationships and assisted in managed care contracting for the facilities.

Sales Management and business development for 11 buildings in Western Kentucky. Train, hire and coach 11 sales and marketing team members in the buildings. Also work with each building on business development in their main markets and myself calling on C-Levels and Directors at hospitals and other organizations to discuss collaborative efforts and strengthen relationships. Developed ACO and value based modeling efforts, managed care contracting and other efforts to strengthen facility census and optimize revenue.

Working to build census with four buildings in Southern Indiana by calling on physicians, discharge planners and social workers at area hospitals in Louisville, Ky and Southern Indiana. Also building strategic relationships/partnerships with hospitals, home health agencies, DME's, etc. Working on ACO development as well as other strategic partnerships between insurance companies and hospitals and the Extendicare facilities. Focused on care continuum and reducing hospital readmission rates.

Helping companies streamline their computer software and business processes. Products: Sage Mas 90, 200, 500; Microsoft Dynamics (Great Plains); Sage Abra; Sage CRM, Sage SalesLogix; Accounting, Human Resources and CRM (Client Relationship Management), SaaS software.

Specialty diagnostics and therapeutics in the gastrointestial disease state (IBD - Crohn's Disease and Ulcerative Colitis). Sold genetic testing for thiopurine and the thiopurine management system to maintain patients on a medication that has to be monitored for safety and for maximizing of dosage; Sold IBD Serology 7 to categorize IBD between Crohn's and UC - but also assisted with risk stratification for severity of disease; Sold Entocort (drug) for mild to moderate Crohn's Disease.

Presidents Club winner. Sold an antibiotic (Factive) and fenofibrate (Antara) in the primary care setting - with some specialty offices called on as well. Factive was a quinolone antibiotic for community acquired pneumonia and bronchitis. Antara was for patients with dyslipidemia with high triglycerides. Also for a short time sold Testim, testosterone gel, as part of an agreement with another company.

Sold cough and cold and allergy products (at any given time had around 10 products). Also, as part of a contract, sold Darvocet A-500.

Public Relations and Marketing Director for the Kentucky USTA offices. Handled all PR and Marketing for this grassroots, non-profit organization. Did comprehensive marketing and communication strategies, wrote press releases, managed all publications, managed website content, sold advertising for publications and events, and much much more!

Assisted in creating a magazine for the company called Southern Gaming and Destinations - which was a lifestyle magazine surrounding the gaming industry (casinos, horse racing, bourbon, cigars, restaurants, etc). In the start-up of the magazine - handled the sales and writing of the publication. Also did marketing management for Bisig by assisting clients with market research and assisting the company president on his presentations to clients and copywriting for the company.

Started as a media relations assistant, but quickly became the PR Director after the old director left the team; Handled all media releases, game/press notes, game notes for the fans and writing for various publications for the teams. Also worked with various marketing campaigns and writing of commercials for the teams. Set-up player appearances throughout the community. Also did sales of corporate advertising packages and season ticket packages. Also wrote for the Louisville Encyclopedia at the time - wrote the History of Louisville Baseball and History of Louisville Hockey sections of the book.