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Shawn is a hands-on Creative Director and designer with a holistic approach and a commitment to creating sustainable, impactful change. His passion is in transforming behavior, systems, and organizations through strategic, design-driven solutions that achieve measurable results.Throughout his career, Shawn has worked across multiple creative fields—from brand development and product design to social impact campaigns and sustainability. In these areas, he applies conceptual design thinking to drive business growth and consistently deliver award-winning solutions.Shawn’s projects include launching Gogoro’s Smartscooter and Gogoro Network in Taiwan, designing a global climate action initiative to engage 1 billion people in practical steps, and reimagining FICO’s brand system, which led to an organizational restructuring.His work has gained international recognition, and he has partnered with some of the world’s most influential brands to inspire change and foster growth through purpose-led design.Shawn has served as a strategic advisor to: Count Us In, Carry, Not !Boring Software Company, WILD Technologies and VSCO.
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Founder — Design PartnerWonder LabPortland, Or, Us
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FounderWonder Lab Apr 2020 - PresentPortland , Oregon , UsWonder Lab is the design office of Shawn Petersen. We are on a mission to create a sustainable, healthier, more resilient future for all of us. We bring a beginner's mind, start-up energy, and aim for good.Client partners: Walmart, Count Us In, Netflix, TED, Spotify, RARE, and Amazon.
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Senior AdvisorCount Us In Jan 2024 - Jun 2024London, Gb -
Product Design LeadCount Us In Apr 2020 - Mar 2024London, Gb
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Founding MemberCount Us In May 2020 - May 2020London, GbAccelerating citizen action on Climate Change. As a founding member, I work with an amazing coalition of organizations to build a movement of people taking practical action to protect what they love from climate change.Count Us In is a collaboration powered by TED Countdown and Leaders’ Quest.
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Investor, AdvisorThe Wild Jan 2017 - Jun 2022San Rafael , Ca, UsAs an advisor to The Wild’s Founder, I consult on matters relating to the companies’ design-related needs from product design to brand development. -
Co-Founder & CcoNelson Cash Jul 2016 - Jun 2020Portland, Oregon, UsWith a business partner, I co-founded and built our boutique design agency in Portland from the ground up, starting with two employee-owners and growing to a team of 30+ over a four-year timeframe. I led business strategy, creative development and managed key relationships with several clients including Google, Indeed, FICO, Mercari and VSCO. Select Clients: VSCO, The Tech, Google, Google X, Alphabet, Mercari, Nike, FICO, FiftyThree, Asana, Lean In, Netflix, All Raise, YouTube, Quora, Indeed, and Trunk Club. -
AdvisorVsco® Jun 2016 - May 2019San Francisco, Ca, UsI initially worked with Joel Flory, Greg Lutze, Wayne Wu and VSCO’s image team to conceptualize and direct the development of the LV 1-2 preset collection. In addition, I envisioned and developed the Levi’s x VSCO Commuter campaign and community activation with Levi’s/VSCO brand teams.In 2016 I began to formally advise on matters related to design talent and management, product design guidance and brand direction. -
Co-FounderRoundtable (Rt) May 2014 - Apr 2019The Roundtable was a one-day event organized by Mike Buzzard and Shawn Petersen, focused on the practice of running design agencies — a direct extension of their on-the-ground experience in the design community. The intimate events focus on building a trusted, knowledge sharing network where we intimately and transparently discuss themes that impact agency owners such as company culture, growth, tools, business development, teams, client management philosophies, recruiting, retention, and more.With owner alumni from Fuzzco, Rally Interactive, Basic, Underbelly, Funsize, Grain & Mortar, O/M, Impossible Bureau, Octopus and many others. -
Judge At FwaThe Fwa Mar 2015 - Feb 2018Cambridge, Cambridgeshire, GbServed on the international jury panel for the FWA, which showcases the most progressive and forward-thinking digital experiences created by individuals, agencies, and brands. -
Digital Experience DirectorCinco Design Jan 2014 - Jul 2016Portland, Oregon, UsAs a Director, I helped to develop and shape Cinco's approach to crafting digital and product experiences by leading the digital strategy and experience design across product, technology and lifestyle disciplines.Working across all aspects of the agency's business, including creative work and strategy, building and sustaining major client relationships, and leading a multidisciplinary team to develop integrated experiences across the studio's core practice areas. -
Judge At AwwwardsAwwwards Jan 2012 - 2014Valencia, Valencia, EsServed on the international design jury panel for Awwwards, a professional web design and development competition that recognizes the world's best, most innovative digital experiences. -
Creative DirectorInstrument Feb 2011 - 2014Portland, Oregon, UsAt Instrument, I led a group of digital thinkers — creative technologists, user experience leads, designers and developers. I provided insights, creative guidance, and leadership to both internal teams and global brands, including Levi's Commuter, Google, Facebook, Nike, Red Bull, and Flipboard. My collaborative sprit and vision fueled my team's and the agency's creative growth. Helping Instrument leap from 16-125+ strong in a little under 3 years. My work helped to secure and grow major client relationships with Levi's Commuter, Red Bull, Google, and Nike. -
Co-FounderStudy Partner Apr 2007 - 2014Study Partner was a nonprofit co-founded in 2007 by Jen Thomas and Shawn Petersen on one simple belief: Design is for everyone. Our mission was to empower people and the communities they live in through design thinking. -
InstructorPacific Northwest College Of Art Sep 2007 - 2012Portland, Or, UsTeaching, lecturing, and course development. Emphasis on visual communications, design methodology and the design process. Develop curriculum for courses on sustainable graphic design. -
Creative DirectorCinco Design Jan 2009 - 2011Portland, Oregon, UsAt Cinco, I led digital experience projects across mobile and physical products, UI/UX, and retail environments. Working primarily with Adidas Innovation Team (AIT). I helped to design adidas miCoach experience, an interactive personal coaching system for a mobile (iOS, Android, BlackBerry) with external sensor tracking.
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Design DirectorDownstream Dec 2006 - Jan 2009Portland, Or, UsDesigned interactive environments for large events, briefing centers and collegiate recruitment centers. Provided rich interactive multi-touch experience. Clients included Autodesk, Prudential, Fidelity Investments and Oregon State University. -
Interaction DesignerAshton Abeck Jan 2005 - Dec 2006Us -
Interaction Designer And Front-End DeveloperTree-Axis Jan 2002 - Jan 2005
Shawn Petersen Skills
Shawn Petersen Education Details
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California College Of The ArtsGraphic Design
Frequently Asked Questions about Shawn Petersen
What company does Shawn Petersen work for?
Shawn Petersen works for Wonder Lab
What is Shawn Petersen's role at the current company?
Shawn Petersen's current role is Founder — Design Partner.
What is Shawn Petersen's email address?
Shawn Petersen's email address is sh****@****art.com
What is Shawn Petersen's direct phone number?
Shawn Petersen's direct phone number is +177381*****
What schools did Shawn Petersen attend?
Shawn Petersen attended California College Of The Arts.
What skills is Shawn Petersen known for?
Shawn Petersen has skills like Brand Development, Digital Strategy, Creative Direction, Digital Marketing, Visual Identity, Interactive Marketing, Interaction Design, Interactive Advertising, Graphic Design, Design Education, Art Direction, Online Advertising.
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