Shawn Mccarthy Email & Phone Number

Newmarket, Nh, Us

Portsmouth, Nh

Mix Bowl Media started as a solution to PPC Management for Medium to Large companies and evolved into a complete Online Marketing Solution for Small Businesses.Today's Small Business has a myriad of highly effective marketing opportunities thanks to the proliferation of mobile and web technologies. Mix Bowl Media is committed to providing the education, tools and services necessary to help Small Businesses take advantage of today's rapidly evolving marketing landscape.Current and past clients include:Olejo, IncTransparent LanguageBluegrass BitSnapjack WirelessPrintRunnerSMTP, Inc.Stonewall Kitchen......(insert your company name here).

Portsmouth, New Hampshire, United States

Created new, and optimized existing, AdWords campaigns to increase direct sales and re-marketing opportunities.

As a PPC consultant my domain expertise has created the perfect fit to demonstrate the value of Wordstream's software offering through solution-oriented sales tactics.

After specking out an in-house search marketing tool for Digital Advisor that focused on dynamic text ad manipulation (account wide) and ROI-centric bid manipulation I decided to take a role as an account executive for a start-up search marketing software provider. My experience to date has allowed me to do the following:* Troubleshoot prospects' existing PPC accounts and make actionable recommendations across several industries and company profiles.* Make software and service recommendations to streamline execution of recommendations for prospects (even if it's not WordStream).* Relay cross-departmental feedback to implement new product features, improve service offerings, refine sales process and generate higher quality leads.

In addition to typical campaign optimization and maintenance I worked with engineering to develop automated processes. Using Google's API we successfully created a system that automatically changed a product's price in our ad text if it changed on our site. Automated bidding and ad group creation are a couple more automated processes we were able to achieve.

Managed the advertising for two product categories: Luggage and Rugs. Through ad copy testing and geo-segmentation we successfully lowered the CPC on a top level keyword (luggage) by $.60 while, simultaneously, moving up 3-4 positions on Google's paid listings.

Bs In Business Administration, Marketing And Entrepreneurial Venture Creation

College/University Preparatory And Advanced High School/Secondary Diploma Program