Tim Shaw Email & Phone Number

Corning, Ny, Us

Greene, New York, United States

Corning, New York, United States

I came to Corning to develop my skills as a product manager. I have been fortunate to join a business unit that aligns with my passions in automotive and sustainability. We solve complex challenges for OEMs to meet tighter emissions regulations through advanced technology. The experience has broadened my horizons on operational efficiency, pricing strategy, program management, and cross-functional leadership.• Oversee global sales & operations planning for a $500M/year line of business• Lead cross-functional teams from engineering, finance, and commercial to evaluate, select, and deploy product extensions worth $50M incremental margin within in the next 5 years• Created better processes to align manufacturing and commercial teams to combat market volatility—delivered company-leading $30M inventory reduction in 2023, a $10M air freight expense eliminated in 2022, and return to record-level order fulfillment

I decided to pursue a full-time MBA to propel my marketing career into something consumer-facing and product focused. I built my skills in data modeling, design thinking, sustainability and leadership, in addition to core MBA courses like finance and accounting. Highlights:• Sustainable Global Enterprise Practicum – GE Global Research Team: Performed comprehensive analysis of renewable energy research investments to guide strategy• Big Red Tech Strategy – Neuromorphic Vision Team: Conducted primary research in a highly technical area to identify commercialization opportunities for research engineer’s IP• Cornell Brand Strategy Team – Inaugural Member: Provided administration primary and secondary research into Johnson’s brand positioning within b-school frame of reference

Franklin, Tennessee

In this role, I worked cross-functionally within the INFINITI USA marketing team. The business intelligence team seeks to optimize the deployment of $150MM annual marketing budget across traditional media (broadcast, print, etc) and performance media (programmatic display, search, social, CRM, etc). I worked every day with our media agency partners, and I launched an initiative with Nissan IT to automate the dashboard workflow.Highlights:• Spearheaded cross-functional agile development project to automate media analytics dashboards used to optimize $150M annual marketing budget across all channels• Identified $5M savings by increasing the resolution of standard weekly report to show ad spend by model, which triggered an immediate shift to support higher ROI models• Created Tableau visualizations to prove impact of seasonal promotions on segment targeting, uncovering key learnings that informed 2020 marketing plan• Presented quantitative analysis to top executives comparing web traffic driven by broadcast vs. digital media, earning buy-in for ongoing development of multi-touch attribution tools

Sacramento, California Area

When I was promoted to Senior Research Specialist, I transitioned to more of an advisory role, including support on new business pitches, one on one coaching with brokers on LinkedIn branding, and training new research associates on using software tools and how to dissect ambiguous research requests.Highlights:• Debuted new secondary research capabilities, including demographics/GIS mapping tools• Supervised and trained three pre-licensed associates in commercial real estate fundamentals• Advised senior managers on brand strategy and led copywriting on all in-market materials

Sacramento, California, United States

This hybrid marketing/research role was created for me, to support Colliers' brokerage practice in the Sacramento market. Internally, I focused on standardizing and expanding our research and data mining capabilities. Externally, I turned our trend-spotting data into earned media coverage to elevate the Colliers brand (examples below are subscription-based).Highlights:• Positioned Colliers as the market’s “knowledge leader” by retooling standard market reports to earn better media coverage—total placements +13% year-over-year• Researched scope of new cannabis industry, including impact on warehouse prices, resulting in $500k in incremental revenue for at least one broker who leveraged the insights

Sacramento, California Area

In this PR agency role, I worked in teams to develop and execute campaigns for clients including tech startups, multinational corporations, government agencies, and local nonprofits. The variety forced me to adapt a big-picture mindset, keeping my clients' business objectives at the forefront whether performing menial tasks like media monitoring or higher-level strategic work like developing key messages.Highlights:• Aided national press launch for e-commerce car-buying start-up that garnered 15M+ media impressions by pitching media, providing pre-interview briefings and post-coverage reports• Crushed an old truck on the State Capitol steps to launch a vehicle replacement program, taking nonprofit client’s wild idea and managing needs of senate staff, security, and media

Los Angeles County, Honolulu And Maui

My Edelman internship was different from the typical PR agency internship. I spent every day out of the office, doing grassroots awareness outreach with key stakeholders. My previous customer service experience was key, but I also learned a ton about sustainability issues and systems-level solutions.Highlights:• Mobilized grassroots campaigns in Hawaii to defeat harmful legislation for a trade group client

Provo, Utah Area

Bradley PR is a student-run agency that is part of BYU's nationally awarded public relations program. With guidance from experienced practitioners, students deliver campaign strategies and tactics for real clients. (I worked with Vivint Home, TigerLight and Lavasurf)Highlights:• Developed go-to-market strategies for two consumer product launches, including moderating focus groups, generating survey instruments, and creating promotional tactics

Provo, Utah Area

I started in the role of a personal banker after withdrawing from my mechanical engineering program, and this decision changed the entire trajectory of my career. I became obsessed with the issues of consumer trust and corporate reputation, which has given me purpose and direction.I continued working as a lead teller at 30+ hours a week and hitting targets for sales and customer service while I completed my undergraduate degree in public relations.

Master Of Business Administration - Mba, Sustainable Global Enterprise And Marketing

Activities and Societies: Sustainable Global Enterprise Immersion; Core Marketing TA; Johnson Leadership Fellows; Johnson Admissions Group.

Bachelor’S Degree, Communications: Public Relations

Activities and Societies: PRSSABusiness Management Minor

No Degree, Mechanical Engineering