I'm an out and out recruitment marketer. I've spent the last TEN years building compelling recruitment brands after relocating to London in 2013. That's ten years of hassling recruiters about content, rubbish job ads, clean data, personal brand and everything else we marketers LOVE to bang on about. Seriously, sort your job ads out... Why recruitment? That’s anybody’s guess, but I’m pretty sure I spent the first six months trying everything I could to escape! You could say it’s an industry I’ve grown to love. Over the years, I’ve worked with 50+ recruitment agencies in the UK, USA, Germany, Australia and New Zealand – everything from startups to one of Europe's largest recruitment groups. I’ve even been lucky enough to be a part of both agency and in-house marketing teams during that time. The best bit about all of this? Recruitment has taken me from one side of the world to the other. Since being back on Kiwi soil after an extended OE (where two years turned into five!), I've not only taken a step up with my first Marketing Manager role, but also kickstarted a freelance copywriting and design gig on the side.