Tools Used: Google Analytics, SEMrush, Facebook Ads manager, Meta Business Suite, Pay-per-click(PPC) and Google AdWords.➢ Led various advertising and promotional campaigns (Facebook Ads, Google Ads, Instagram Ads) forbrand awareness, engagement and traffic using data analysis and A/B testing to optimize keyperformance metrics.➢ Conducted regular market research and competitor analysis using SEMrush to identify emergingtrends and growth opportunities.➢ Developed and executed data-driven marketing strategies utilizing tools such as SWOT analysis,customer personas, and market segmentation to drive customer acquisition and retention.➢ Recruited, trained, and managed a cross-functional marketing team.➢ Was responsible for the creative philosophy and the standard of output across the agency andmaintained quality control over the content.➢ Represented the company at board meetings, presenting on new business opportunities, monthlyperformance reports, and strategic planning initiatives.

➢Responsible for the Sales and Trade Marketing Activities of the shops in the North Region which constituted of 7 Areas namely, Islamabad, Rawalpindi, Peshawar, Abbottabad, Jhelum, Mardan and DI Khan.➢Received an award for the 'Ever Highest Sales' for the month of September 2021 in my Region.➢ Engaging the sales team making sure all KPI’s (ECO,BP,LPPC) are being tracked and met.➢ Coordinating and managing 22 Territory Sales Managers under 7 Areas.➢ Handling the Northern Region of Pakistan stretching from Jhelum to the entire northern belt.➢ Prepared an 'Effective Sales Manual' for the sales force. Trained and presented the manual to the sales staff in Islamabad, Rawalpindi, Peshawar, Jhelum, Abbottabad, DI Khan and Mardan (All the areas under my Region) ➢Acting as a liaison between the company and our distributors.➢ Increased the MSL from 89% to 96% within two months and maintained it throughout.

➢Provided periodic reports to the company management on sales operations and generated returns.➢Harmonized property closings and oversaw the signing of legal documents as well as the disbursement of funds.➢Negotiated on behalf of the company to close business deals.➢Conducted market research to prepare a SWOT analysis which helped the management in improving their strategy.

➢ Oversaw the sales process to find and attract new clients.➢ Maintained healthy relationships with clients while researching and tapping new opportunity.➢ Clients included: Wasabi, Dominos, NY 212, Gobi Paints and others.

➢ Lead a team of 12 people to run an online social campaign as well as on-campus marketing for my department.➢ First Hands on experience in the real world where we collaborated with many stakeholders. Helped me build my confidence and public speaking abilities in a professional manner.➢ Generated content, endorsed celebrities and learnt how to effectively run a team.

➢Conducted a detailed market survey involving questionnaires and focus groups among students of schools and colleges namely LUMS, LSE, LGS, Aitchison; on how to enhance outlet traffic and launch of some of the new products.