Lead a team of 20+ designers to develop UI/UX designs, gather user feedback, and refine products through wireframes, prototypes, and user flow analysis.Discuss project outlines with developers and assist designers in creating rough prototypes, ensuring a clear understanding of project goals and requirements.Produce wireframes, storyboards, and visual designs for apps, websites, and admin portals based on research & competitor analysis, focusing on functionality and user experience.Design innovative products that highlight key competitive advantages, helping businesses stand out in the market with creative and strategic solutions.Collaborate in an Agile environment with UX designers, product owners, project managers, and developers to ensure seamless design and development processes.Conduct testing on product prototypes, including A/B testing, to validate design decisions and refine user experiences based on data.Keep the team focused and moving forward, supervising technical staff and project leaders, especially in software development projects.

Liaising with clients to determine their requirements and budget. Working with clients, briefing and advising them with regard to design style, format, production and timescales. Developing concepts, graphics and layouts for product illustrations, company logos, apps and websites. Determining size and arrangement of illustrative material and copy, and font style and size. Preparing rough drafts of material based on an agreed brief. Reviewing final layouts and suggesting improvements if required.Liaising with external printers on a regular basis to ensure deadlines are met and the material is printed to the highest quality.Creating wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.Conduct user research and evaluate user feedback.Establish and promote design guidelines, best practices and standards.Gather and evaluate user requirements in collaboration with product managers and engineersIllustrate design ideas using storyboards, process flows and sitemapsDesign graphic user interface elements, like menus, tabs and widgetsBuild page navigation buttons and search fieldsDevelop UI mockups and prototypes that clearly illustrate how sites function and look likeCreate original graphics designs (e.g. images, sketches and tables)Prepare and present rough drafts to internal teams and key stakeholdersIdentify and troubleshoot UX problems (e.g. responsiveness)Conduct layout adjustments based on user feedbackAdhere to style standards on fonts, colours and images