Shayda Haddad, Mba Email & Phone Number

San Jose, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Oakland, California, Us

- Developed, executed, and analyzed campaign launches across multiple paid social channels which drove over $15.5M in gross revenue while improving CR by 240%. - Led new customer acquisition efforts across multiple paid social channels which drove over 200K new buyers and decreased CPA by 30%.- Spearheaded the relaunch of retention efforts across multiple digital channels which resulted in $419K of gross revenue and the re-engagement of over 6,000 churned buyers.- Effectively managed a $1M+ monthly paid advertising budget to meet organizational goals.- Oversaw daily operations and management of multiple paid social channels including reporting, vendor relationships, optimization, campaign strategy, and creative analysis.- Designed 10+ effective performance dashboards to pull actionable insights that informed business decisions.

Herndon, Virginia, Us

- Led the development, execution, and analysis of 200+ campaigns across multiple industry verticals, which drove an average of 750% ROI.- Developed and managed paid and organic marketing campaigns, content calendars, and campaign concepts for 10+ clients ensuring quality execution and ongoing communication with the internal team, contractors, and clients.- Tracked campaign performance, analyzed campaign metrics, reported on KPIs, and presented optimization recommendations to the team, in order to inform business decisions and reach positive revenue outcomes.- Initiated, executed and managed both paid and non-paid user acquisition efforts including SEO, SEM, Organic, Direct, Social and Email.- Identified the consumer funnel for each client, creating behavioral paths designed to drive user acquisition.- Constructed comprehensive analytics reports, campaign strategies, and SEO recommendations to multiple clients based on data insights from platforms such as HubSpot, Salesforce, and Google Analytics.

Herndon, Virginia, Us

- Managed social media planning for execution of marketing strategies and reputation management.- Monitored online brand reputation of 5-10 clients and engaged with users to strengthen customer relations.- Assisted in developing plans and executing strategies to build a strong social media presence for each client.

Escondido, Ca, Us

- Serve as a clinical care partner and assist nurses, CNAs, and other medical staff through direct patient care.- Underwent extensive clinical training in healthcare support.- Manage patient care through bedside assistance, oversee heart monitors, feedings, bathings, baby baths, and postpartum care.- Completed 240 clinical hours.

- Planned and executed 30+ clothing drives and drop-offs to local San Diego homeless shelters.- Coordinated weekly events to prepare food to be dropped off each week to multiple homeless shelters.- Prepared quarterly event calendars.

Emeryville, Ca, Us

- Provide quick, efficient, and quality customer service and properly represented the Peet’s brand- Promoted to Lead Barista in November, 2014 where I lead and managed staff along with my personal responsibilities

Master Of Business Administration - Mba, Marketing & Business Analytics

Bachelor Of Science - Bs, Physiology & Neuroscience