Shayna Sweeney Email & Phone Number

• Lead scoping and management of large-scale initiatives and client engagements
• Lead integrated account planning sessions
• Contribute to capability model definition and management
• Facilitate, track and monitor projects, activities and roadmaps
• Ensure internal and client stakeholders are kept appraised of program status
• Manage large scale budget tracking and internal/external reporting

Boston, MA

• Produce dynamic digital and multimedia experiences and engagements
• Develop and implement executional strategies for client projects
• Partner with clients, executives and team members to plan, scope and produce work
• Lead Producers on client engagements, ensuring that they deliver great work in the smartest way possible
• Plan for, manage and mitigate risk throughout multiple projects.
• Help with the development of intellectual capital for the capability and for client projects

Boston, MA

-Partner with clients to develop their goals and marketing strategies, adding strategic value and ensuring that they get the best results from the whole agency team-Work with cross-functional teams to ensure work is client-ready and strategically sound, paying attention to detail-Lead cross-capability teams to deliver creative thinking and powerful ideas.

- Oversee day-to-day client management for a major brand, working with clients to push forward creative ideas, thinking, and thought leadership- Responsible for supporting the strategic development and management of Loyalty Program, Mobile App redesign and maintenance, email and CRM marketing initiatives- Lead cross-capability teams to deliver creative.

- Supervise and manage web design projects including UX, creative and development.- Translate client needs into requirements including account plans, project plans, budgets, briefing documents and statements of work.- Prepare high-quality digital marketing and technology strategies for clients including Web Engagement Management, email marketing, content.

- Managed client relationship, with a primary focus on revenue retention and service up-selling.- Oversaw client relationship from signed contract through launch, and built keyword and search-engine strategy.- Demonstrated ROI, managed risk and negotiated contracts in order to maintain and grow business relationships.- Supervised portfolio of 150+ clients..

- Managed client relationship, with a primary focus on revenue retention and service up-selling.- Oversaw client relationship from signed contract through launch, and built keyword and search-engine strategy.- Demonstrated ROI, managed risk and negotiated contracts in order to maintain and grow business relationships.- Supervised portfolio of 70+ clients.

- Manage, retain, and facilitate the growth of business relationships with existing clients.- Research, analyze and interpret data in order to build and develop effective, sophisticated content marketing strategies for clients so as to achieve set goals and objectives with Brafton. - Project-manage the creation and on-going development of client editorial.

- Assist in developing campaigns for clients that incorporated social media strategy.- Listened and engaged target audiences to create and encourage online conversation.- Created blogger lists for clients, and media lists using Cision.