Shayna Sweeney Email & Phone Number

Boston, Ma, Us

• Lead scoping and management of large-scale initiatives and client engagements • Lead integrated account planning sessions• Contribute to capability model definition and management• Facilitate, track and monitor projects, activities and roadmaps • Ensure internal and client stakeholders are kept appraised of program status• Manage large scale budget tracking and internal/external reporting • Develop and lead trainings in several topics • Manage multiple direct reports and set career and capability goals with them• Participate in team and cross-capability recruiting, interviewing and staffing• Participate in new business requests when necessary

Boston, Ma

• Produce dynamic digital and multimedia experiences and engagements• Develop and implement executional strategies for client projects• Partner with clients, executives and team members to plan, scope and produce work• Lead Producers on client engagements, ensuring that they deliver great work in the smartest way possible• Plan for, manage and mitigate risk throughout multiple projects.• Help with the development of intellectual capital for the capability and for client projects• Identify opportunities and implement solutions to improve client and team dynamics, interactions and overall collaboration • Identify best practices and develop new systems, processes and tools for complex integrated client work• Guide continual process improvement and documentation of best practices• Advocate for the creative process• Help provide training and mentoring to team

Boston, Ma

-Partner with clients to develop their goals and marketing strategies, adding strategic value and ensuring that they get the best results from the whole agency team-Work with cross-functional teams to ensure work is client-ready and strategically sound, paying attention to detail-Lead cross-capability teams to deliver creative thinking and powerful ideas that meet client objectives and go above and beyond expectations -Help coach the teams and clients to use analysis to drive decisions in a way that yields sustained, measurable results-Serve as the voice of the client internally and the voice of the agency externally -Act as the trusted voice of the customer by bringing insights into creative strategy and marketing program development-Foster an environment of partnership with other capabilities (e.g., Brand Strategy, XD, Creative, Tech, Integrated Production) and keep the mentality positive and the team day to day work fun -Manage direct reports and act as mentor and trusted advisor to other team members -Keep sustainable, awesome, long-term client relationships by mitigating risk and ensuring account profitability-Partner with Senior Leadership to set goals and plan for future years, and work closely with Delivery Management and Client Finance on forecasting, billing, and reconciling fee and PT budgets

- Oversee day-to-day client management for a major brand, working with clients to push forward creative ideas, thinking, and thought leadership- Responsible for supporting the strategic development and management of Loyalty Program, Mobile App redesign and maintenance, email and CRM marketing initiatives- Lead cross-capability teams to deliver creative thinking and powerful ideas, supported by data and customer insights- Manage client and agency team expectations and oversee various production stages, ensuring adequate resources and delivery of key project milestones - Manage and maintain account forecast, budget, burn, schedules and staff and understand the larger financial picture and impact on contribution margins/revenue targets- Create dependable, organized and clear communications at all levels and across all department- Manage and develop direct reports through coaching, training and identifying areas for growth- Explore innovative, new digital marketing ideas to enhance the brand

- Supervise and manage web design projects including UX, creative and development.- Translate client needs into requirements including account plans, project plans, budgets, briefing documents and statements of work.- Prepare high-quality digital marketing and technology strategies for clients including Web Engagement Management, email marketing, content and social media strategies. - Create and lead weekly status meetings and quarterly, semi-annual, and annual analytics and strategy reviews with clients. - Lead and oversee the development of strong relationships with key account contacts and serve as the voice of the client to lead internal team meetings, brainstorming and account planning sessions.- Oversee quality of work in accordance with company standards and industry best practices to achieve goals for client satisfaction (NPS), referrals generated, and case studies produced.- Identify new opportunities with clients to expand engagements and grow accounts.- Stay current with interactive trends and apply them proactively to meet client needs.- Successfully identify and deliver one major company improvement or enhancement each quarter.

- Managed client relationship, with a primary focus on revenue retention and service up-selling.- Oversaw client relationship from signed contract through launch, and built keyword and search-engine strategy.- Demonstrated ROI, managed risk and negotiated contracts in order to maintain and grow business relationships.- Supervised portfolio of 150+ clients. Nationwide client site travel.- Developed and administered internal training sessions to account management, sales and editorial departments.- Trained and assisted account managers with client communication, strategy development and execution.- Achieved AD retention and up-sell targets each quarter.

- Managed client relationship, with a primary focus on revenue retention and service up-selling.- Oversaw client relationship from signed contract through launch, and built keyword and search-engine strategy.- Demonstrated ROI, managed risk and negotiated contracts in order to maintain and grow business relationships.- Supervised portfolio of 70+ clients, representing $1.5 million in annual revenue. Nationwide client site travel.- Developed and administered internal training sessions to account management, sales and editorial departments.- Trained and assisted account managers with client communication, strategy development and execution.- Achieved senior-level retention and up-sell targets each quarter.

- Manage, retain, and facilitate the growth of business relationships with existing clients.- Research, analyze and interpret data in order to build and develop effective, sophisticated content marketing strategies for clients so as to achieve set goals and objectives with Brafton. - Project-manage the creation and on-going development of client editorial briefs. Liaise with editorial departments to ensure quality, creativity and execution. - Project-manage news feed integration and development work to and liaise with developers both in-house and client-side to ensure maximum results in the shortest time frame - Analyze data in order to create presentations demonstrating ROI and attainment against client objectives. Calls took place on a regular rolling basis via phone and webinars. - Lead internal review meetings, external client phone meetings and liaison with field based Directors.- Work with Director of Account Management to manage risk/opportunity whilst providing prescriptive and detailed strategic direction in the context of Brafton’s services. - Responsible for accurate risk analysis, diagnosis, forecasting, and early stage resolution of low-moderate risk client situations.- Record all client interaction in Salesforce.com in a timely manner - Responsible for working with the internal Finance team to record and keep up to date the status of client invoices on a regular basis and to ensure they are paid promptly.

- Assist in developing campaigns for clients that incorporated social media strategy.- Listened and engaged target audiences to create and encourage online conversation.- Created blogger lists for clients, and media lists using Cision.