Shayne Mcbride
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Shayne Mcbride Email & Phone Number

VP Strategy at C&B Advertising
Location: Calgary, Alberta, Canada 10 work roles 4 schools
1 work email found @candbadvertising.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
C&B Advertising
Role
VP Strategy
Location
Calgary, Alberta, Canada
Company size
24 employees

Who is Shayne Mcbride? Overview

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Quick answer

Shayne Mcbride is listed as VP Strategy at C&B Advertising, a company with 24 employees, based in Calgary, Alberta, Canada. AeroLeads shows a work email signal at candbadvertising.com and a matched LinkedIn profile for Shayne Mcbride.

Shayne Mcbride previously worked as Head of Strategy at C&B Advertising and Creative Development at Six Degrees Music & Sound. Shayne Mcbride holds Brand Management Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.

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Email format at C&B Advertising

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{first}@candbadvertising.com
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Profile bio

About Shayne Mcbride

Over the last 20+ years I've had the unique opportunity to be directly involved in the many different sides of marketing and advertising. I've spent time at agencies and also led brands from the inside. I've been responsible for developing strategy and asked to produce creative that brings strategies to life. I've worked in traditional and immersed myself in digital. Through it all has been a constant theme - creating work that changes perceptions, builds brands and drives business.Specialties: Brand management, marketing strategy, creative concepting, writing, campaign management, social media, digital marketing, content creation.

Listed skills include Digital Marketing, Advertising, Creative Direction, Marketing Communications, and 20 others.

Current workplace

Shayne Mcbride's current company

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C&B Advertising
C&B Advertising
VP Strategy
Calgary, AB, CA
Website
candbadvertising.com
Employees
24
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10 roles · 27 years

Shayne Mcbride work experience

A career timeline built from the work history available for this profile.

Head Of Strategy

Current
C&B Advertising

Calgary, Canada Area

Lead brand planning and strategy across a broad range of clients and industries, including tourism, events & attractions, retail, and building & development. Responsible for conducting and distilling research to develop compelling insights and work closely with creative department to bring work to life. Focused on developing emotionally compelling brand.

May 2016 - Present

Creative Development

Six Degrees Music & Sound

Calgary, Canada Area

Implemented and led content development offering. Role included creative direction, concept development and writing. Worked directly with brands, agencies and media partners to develop content across a broad variety of channels - including online video, radio, TV and live events.

May 2015 - Apr 2016

Client Partner

Evans Hunt

Calgary, Canada Area

Led digital marketing strategy and account planning for a variety of clients. Managed a diverse internal team including project management, creative, UX and technology groups.

Jan 2014 - May 2015

Brand Marketing Manager

Calgary Stampede

Calgary, Canada Area

Responsible for development and implementation of strategic marketing plans, both traditional and digital, in support of Stampede business goals. Managed a diverse marketing team of 10 in the delivery of all marketing materials across internal departments and committees. Collaborated with external agency partners (traditional, digital, social and media) to.

2011 - Jan 2014

Senior Writer

Venture Communications

Calgary, Canada Area

Transitioned from strategic side of business to a senior creative role. Responsible for concept development, execution and writing for television, radio, print, out-of-home, events, branded content, digital and direct marketing.Managed and mentored junior creative teams. Assembled, managed and led client creative presentations.Recognized with Best of Show.

2008 - 2011 ~3 yrs

Group Account Director

Venture Communications

Calgary, Canada Area

Managed account teams across two offices on Toyota (Western Canada) and Western Canada Lottery Corporation. Responsible for management and delivery of agency marketing services including: strategic planning, creative, media, events, public relations and digital.Led all client liaison, including presentations and pitches to regional marketing.

2006 - 2008 ~2 yrs

Account Supervisor

Highwood Communications

Calgary, Canada Area

Oversaw Calgary Stampede, Star Choice and Western Canada Lotteries Corporation accounts. Developed and executed marketing-communications plans for clients. Managed agency staff in delivery of marketing services including television, radio, outdoor, viral/web, B-2-B, DM, and print.Prepared and coordinated client presentations and creative pitches.

2003 - 2006 ~3 yrs

Account Manager

Creative Intelligence

Calgary, Canada Area

Account Manager leading WestJet account. Led brand repositioning, resulting in new advertising strategies, media mix and creative direction through period of extreme growth for WestJet. Developed strategic marketing and advertising goals. Managed all aspects of client’s communications needs, including external advertising and internal branding.

2001 - 2003 ~2 yrs

International Marketing Coordinator

Endemol

London, United Kingdom

Research and development of branded content programming.Supported sales team for international format sales and consumer product licensing. Coordinated worldwide broadcast delivery of live events.

1999 - 2001 ~2 yrs
Team & coworkers

Colleagues at C&B Advertising

Other employees you can reach at candbadvertising.com. View company contacts for 24 employees →

OD Olivier Du Tré Olivier Du Tré Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → MC Mckenzie Clune Mckenzie Clune Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → MG Monique Gamache Monique Gamache Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → MG Maddie Gauthier Maddie Gauthier Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → JB Julie Bousfield Julie Bousfield Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → AT Aurora Tapp Aurora Tapp Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → MR Mark Rowe Mark Rowe Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → AA Andrew Anderson Andrew Anderson Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → MS Michala Sullivan Michala Sullivan Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View → MM Megan Miller Megan Miller Colleague at C&B Advertising Calgary, Alberta, Canada, Canada View →
4 education records

Shayne Mcbride education

Master Class, Digital Media And Technology

Hyper Island

Certified Campaign Planning Program

Institute Of Communications And Advertising

B Comm, Marketing, Management Information Systems

University Of Alberta

Activities and Societies: Golden Bears Hockey 1995-96

FAQ

Frequently asked questions about Shayne Mcbride

Quick answers generated from the profile data available on this page.

What company does Shayne Mcbride work for?

Shayne Mcbride works for C&B Advertising.

What is Shayne Mcbride's role at C&B Advertising?

Shayne Mcbride is listed as VP Strategy at C&B Advertising.

What is Shayne Mcbride's email address?

AeroLeads has found 1 work email signal at @candbadvertising.com for Shayne Mcbride at C&B Advertising.

Where is Shayne Mcbride based?

Shayne Mcbride is based in Calgary, Alberta, Canada while working with C&B Advertising.

What companies has Shayne Mcbride worked for?

Shayne Mcbride has worked for C&B Advertising, Six Degrees Music & Sound, Evans Hunt, Calgary Stampede, and Venture Communications.

Who are Shayne Mcbride's colleagues at C&B Advertising?

Shayne Mcbride's colleagues at C&B Advertising include Olivier Du Tré, Mckenzie Clune, Monique Gamache, Maddie Gauthier, and Julie Bousfield.

How can I contact Shayne Mcbride?

You can use AeroLeads to view verified contact signals for Shayne Mcbride at C&B Advertising, including work email, phone, and LinkedIn data when available.

What schools did Shayne Mcbride attend?

Shayne Mcbride holds Brand Management Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.

What skills is Shayne Mcbride known for?

Shayne Mcbride is listed with skills including Digital Marketing, Advertising, Creative Direction, Marketing Communications, Social Media, Brand Management, Marketing Strategy, and Social Media Marketing.

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