Shayne Nast Email & Phone Number

Chicago, Illinois, United States

Dallas-Fort Worth Metroplex

• Worked with 5 experienced Accounts Executives on the Dallas-Ft Worth Interconnect team to grow advanced revenue 20%+ each year.
• Established new agency business - anywhere from small to mid-sized local shops all the way to major Holding Companies nationwide.
• Acted as the subject matter expert on new/existing Publisher and data partners, digital and programmatic industry trends, and Spectrum's advanced portfolio of products - including 200+ audience segments and addressable.
• Maintained cross-functional relationships within Spectrum Reach among product teams, local and national sales, research, sales support, operations, etc.

Dallas/Fort Worth Area

• Responsible for prospecting local businesses in DFW and creating multi-screen advertising solutions to fit their needs.
• Secured new business revenue all 12 months of 2021.
• Worked with traditional linear buyers and agencies to trust our advanced products, ending 2021 with 16 out of 26 active accounts implementing digital.
• Expert in Spectrum Reach data-driven products and Strata, Nielsen, Comscore, Salesforce, etc.

Dallas/Fort Worth Area

• Managed all Dallas buys out of Ampersand Chicago, Detroit, Atlanta, Dallas, New York, Los Angeles and Minneapolis.
• Winner of the Quarterly Sales Inventive totaling at 110% of our National budget only awarded to 14 specialists in the country.
• Assisted NSM with the avail process and assembled media packages catered to the client’s demographic/CPM/CPP goals.
• Responsible for the maintenance behind FCA (Dodge, Jeep, Ram, Chrysler) ($1.6M),Sleep Experts, Academy Sports, North Texas Honda & more.

Chicago, IL

• Planned and successfully executed over 50 promotional events for two majorradio stations in Chicago
• Promoted various products given by our sponsors including Chicago Blackhawks, Coca Cola, Starbucks, Chick-Fil-A and Lipton Tea