Paid Media Specialist
Current- Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc, to drive brand awareness, traffic & leads.- Conducting extensive research to identify relevant keywords, target audience segments, and competitor analysis.- Managing budgets and allocating resources effectively to achieve optimal campaign performance.- Creating compelling ad copy and visually appealing Display ads that resonate with target audiences.- Implementing tracking and analytics to measure campaign performance and identify areas for improvement.- Regular reporting on campaign performance and providing insights to the Digital team.- Keeping up with the latest trends and changes in Google Ads, so that clients' campaigns stay ahead of the curve.- Developing engaging and visually appealing ad creatives.- Extracting lead data from Meta & LinkedIn Ads
