Crafting and executing comprehensive plans to elevate client visibility across both consumer and trade press platforms. Serving as a spokesperson, adeptly managing crisis situations in collaboration with clients and the press, while supporting Directors in crisis management plan development. Proactively identifying strategic and commercial opportunities to drive PR initiatives and fortify client brands. Assisting Executives in content creation for press releases, meticulous management of media lists, and ensuring seamless communication. Establishing a robust measurement framework to monitor, analyse, and communicate monthly PR results effectively. Making informed strategic and commercial decisions, particularly in ambiguous situations, to drive business objectives forward. Developing and overseeing influencer marketing strategies and campaigns to cultivate genuine brand advocacy and expand market reach. Collaborating closely with social media teams to execute successful influencer programs that achieve multifaceted objectives. Managing the day-to-day responsibilities of PR and digital PR specialists on assigned accounts, ensuring seamless execution of strategies. Proactively devising PR strategies to secure high-level placements across print, broadcast, and online media channels.

Spearheaded PR initiatives, driving the development and execution of impactful marketing campaigns. Provided effective leadership and mentorship to a team of three colleagues, fostering their professional growth and optimising team performance. Developed and implemented robust communications strategies for four brands, encompassing social media tactics and internal communication initiatives. Maintained regular communication with government teams to ensure seamless campaign delivery and compliance. Conducted in-depth analysis, evaluation, and reporting on digital data across four brands and websites, informing strategic decision-making and optimising performance. Acted as a strategic business partner to operations managers and project-managed a quarterly consumer magazine, ensuring alignment with brand objectives and delivering high-quality content to target audiences.

Community manager for an app tailored specifically for veterans and military leavers transitioning into civilian business roles, collaborating closely with app developers to integrate user feedback into the app's design and functionality, resulting in a more intuitive and user-friendly platform, while conducting regular meetings with developers to discuss user experience enhancements and feature requests, ensuring alignment with user needs and preferences, and spearheading community engagement initiatives to facilitate networking opportunities and knowledge sharing.

Managed budgets for four tourism board clients, optimising resources to achieve strategic objectives and maximise ROI. Developed compelling copy for press packs, web content, and editorial pieces for a quarterly trade magazine, ensuring consistent messaging and brand alignment. Fostered strong relationships with media representatives across consumer and trade titles, facilitating effective communication and coverage opportunities. Spearheaded the planning and execution of biannual journalist events and media trip itineraries spanning five countries, showcasing destinations and generating positive publicity. Collaborated closely with the Social Media Manager on multiple consumer accounts, ensuring cohesive brand representation across platforms. Effectively liaised with and managed key stakeholders to align efforts and drive collective success.

PR lead for Uganda, Swaziland, Malawi and Zambia.

Successfully executed makeup artist and blogger strategies, including crafting a compelling pitch for Kenzo Parfums to secure influencer product placements. Conducted thorough research to identify suitable media and bloggers for events, including a high-profile launch party, where I developed brand and campaign-aligned invitations, ensuring maximum impact and engagement.

Managed the compilation of press coverage for presentation to the global team, ensuring comprehensive reporting of media presence. Strategically distributed cosmetics to press and influencers in line with the overarching PR strategy, maximising brand exposure. Provided invaluable support to the Communications Director by preparing monthly trend reports, facilitating informed decision-making. Additionally, curated weekly industry update newsletters for the Estée Lauder UK team, keeping them abreast of relevant developments and trends.

Efficiently orchestrated the organisation and merchandising of the showroom, enhancing its appeal and functionality. Oversaw scheduling and coordination of stylist and journalist appointments, ensuring seamless interactions and maximising exposure opportunities. Provided invaluable assistance during press days and Fashion Week shows, contributing to the success of these high-profile events through meticulous planning and execution.