Shea Ashdown, Pmi-Acp, Cspo Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

Provided strategic project leadership using a blend of process, tools, and emotional intelligence to care for people and drive teams to meet our shared goals. Project types included: App and website design, website and CMS development, content strategy and copywriting, workshops, logo and branding, market research, video production, and print collateral.• Translated SOWs into actionable project plans, aligned to budget, timeline, and scope, using waterfall, hybrid, or agile methodologies (Kanban, Scrum). • Gained alignment and buy-in from stakeholders and delivery team by collaborating on foundational documents like project charter, product roadmap, or requirements documentation.• Ensured an effective decision-making process by clarifying roles and responsibilities, and documenting them with RACIs, decision funnels, and decision logs.• Promoted team alignment and collaboration by using well-honed presentation and facilitation skills to lead Scrum ceremonies (daily scrums, sprint planning, sprint reviews, sprint retrospectives, and backlog refinement).• Optimized value delivery by maintaining a backlog of user stories, with clear acceptance criteria and requirements, prioritized according to the goals of the business and project.• Ensured client satisfaction by gathering meaningful feedback from collaborators and stakeholders; synthesized and prioritized feedback and translated it into clear action items. • Minimized project risk by proactively identifying, remediating, and mitigating risk, and escalating swiftly when risks became issues.• Maintained project transparency by providing reports on metrics and KPIs, including task status, budget spend, team velocity, estimated time of completion, and morale. Maintained open lines of communication with internal and external stakeholders. • Encouraged continuous improvement by creating a psychologically safe environment, embodying a growth mindset, and translating “lessons learned” into real change.

Portland, Oregon

Senior-level creative professional providing big-picture strategy and content direction for branded ecommerce websites.• Provide holistic oversight for website (re)design projects, ensuring continual alignment of goals between client and agency teams throughout the entire lifecycle of complex, multiphase projects. • Collaborate with clients to uncover their business goals and challenges, and work closely with Monumental’s cross-functional team to develop elegant, effective solutions through a combination of content, design, and development.• Define reliable, repeatable processes for creative ideation and execution. Systematize the nonlinear creative process into distinct phases, with clear goals, tasks, and deliverables.• Lead content strategy efforts, including cultivating brand voice, defining messaging, writing, and editing. Onboard freelance copywriters and provide them with direction and feedback.• Support the sales process by giving input on project proposals and meeting with prospective clients; when projects are won, work closely with project manager to ensure project scopes and plans accurately reflect the goals, technical requirements, and resources needed for success.

Portland, Oregon

Joined the Monumental team to tackle day-to-day management of new and ongoing projects, and quickly moved into a leadership position as Creative Director. • Managed multiple projects simultaneously, continually rebalancing schedules and workloads to meet the changing needs of projects, clients, and the agency. • Created and refined project management processes and documentation (including scopes of work, budget estimates, workflows, and schedules) to align expectations and communication among all stakeholders.

Portland, Oregon

Part-time manager of a 33-unit multifamily property built in 1927. Responsible for marketing, leasing, customer service, maintenance oversight, and project management. • Offer a high level of customer service to prospective and current tenants in a highly regulated and technical industry. Maintain up-to-date knowledge of fair housing laws, manage sensitive situations with tact and kindness, communicate clearly and consistently, and keep detailed documentation. • Oversee routine maintenance and remodels of units. Take proactive measures to identify improvement opportunities on the property. Coordinate with in-house team and construction vendors to identify scope of work and procure bids and services. Inspect work to ensure quality outcomes. Select achievement: >> Managed a property-wide inspection and repair of 130+ windows. Coordinated with construction vendor to identify scope of work, manage schedule, and troubleshoot issues. Maintained clear and timely communication with all affected tenants.

Portland, Oregon

Portfolio manager overseeing seventeen multifamily properties and two multi-unit commercial properties. • Managed ongoing day-to-day processes (applications, leases, move-ins, move-outs) in a highly regulated and technical industry. Worked within an atmosphere of strict deadlines, many of them legally mandated, while also constantly pivoting to accommodate shifting priorities or emergencies. • Served as primary contact for nine property managers; responsible for procedural training and day-to-day guidance. Effectively managed change with an understanding of team members’ various learning styles and varying degrees of comfort with new technologies. • Maintained a high level of customer service while also consistently enforcing policies and laws. Showed composure and diplomacy in potentially volatile situations (evictions, domestic violence). Kept extremely detailed records of all issues and communications.

Freelance creative professional providing project management, writing, and editing to marketing and publishing teams. Able to join projects at any stage and onboard quickly to new environments, teams, and technologies. • Led and managed publishing projects, taking books from concept to completion. Created project plans, scope, budget, workflow, and schedule. Anticipated and mitigated risks, educated authors on industry best-practices, managed expectations, and maintained clear communication. • Provided content strategy and development for marketing campaigns; conducted market research; interviewed SMEs; wrote and edited copy; managed projects. Work included websites, email marketing, business plans, print collateral, social media, and more.Select achievements:>> Collaborated with marketing agencies on projects for high-profile clients, including AKQA (client: NRG), Studioriley (clients: Shiseido, Uniqlo, Ecotrust), Vignette (clients: Nike, Aaron’s), IDL Worldwide (clients: Apple, Chevron), and AHA (clients: HP, Charles Schwab).>> Supported AKQA in launching a new website for NRG, a Fortune 500 energy company. Served as copyeditor and provided project management support to the senior PM. Tracked ~70 pages of content through two rounds of client review and editing, internal review and approval, uploading to CMS, and proofreading. Managed version control. >> Served as digital marketing manager for Muse Storytelling, helping the education start-up move from beta stage to official launch of its online course. Managed a Cyber Monday sale that achieved 150% of sales goal. Collaborated closely with six-person team on a campaign using email marketing and social media to drive traffic to the company’s ecommerce website. >> Partnered with a seasoned project manager to co-write a motivational book, "Project Sponsorship: Winning Strategies for Executive Leaders."

Member of Powell’s in-house marketing team. Managed and contributed to multichannel efforts to drive sales through ecommerce and six retail locations. • Served as project manager for the Powell’s Books Reader, an 8-page, full-color print circular with a monthly distribution of 90,000; maintained production schedule and coordinated workflow to ensure on-time delivery; served as principal editor to ensure an error-free product. • Managed the production of select email-marketing campaigns for Powells.com; monitored site metrics to assess email performance; recommended and implemented improvements to increase customer engagement; grew email subscriber lists.• Coordinated the submission of staff contributions to Powells.com; created training modules to assist employees in using online merchandising tools. • Wrote, edited, proofread, and fact-checked marketing materials for use online and in print.

• Directed the mission, aesthetic, marketing, and day-to-day operations of an independent print literary magazine and complementary ecommerce website.• Solicited, reviewed, selected, and edited submissions; worked with contributors to develop and fine-tune pieces for publication. • Designed magazine layout; wrote all editorial content and website copy; contracted with vendors to procure graphic design, website development, and printing services. • Created and implemented marketing and merchandising campaigns, including the use of social media, email marketing, local partnerships, and special events.

• Designed and taught a two-course sequence of composition classes, wholly responsible for course theme, text choices, lesson planning, and student evaluation.• Directed students in the development of analytical and persuasive essays, with a focus on structure, organization, audience awareness, and integrity of source materials.

• Tutored student-writers in one-on-one conversations to develop academic writing techniques; worked with students at a variety of skill levels (first year through PhD), including non-native speakers of English.

• Served as writer-in-residence for D.C. WritersCorps, a non-profit organization that sends writers into D.C. public schools. • Developed creative-writing curriculum; led workshops and discussions; coached students to perform in local poetry slams.

Mfa, Creative Writing

Activities and Societies: Folio: A Literary Journal at American University

Certificate, Project Management

Ba, English, Creative Writing, Women'S Studies