Marie Sheehan Email & Phone Number

Cork, Munster, Ireland

County Cork, Ireland

County Cork, Ireland

• (GlaxoSmithKline) GSK Cork is a primary manufacturing and R&D facility, where active pharmaceuticals for medicines used in the treatment of Oncology, Asthma, Depression and HIV are made. As part of the Leadership Team.
• Leading sustainable improvement of effective communications and engagement processes.
• Fostering greater employee engagement and commitment through understanding of the site’s and company’s goals and activities.
• Improving and protecting GSK’s reputation through effective media relations and external communications.
• Responsibility for driving the Corporate Social Responsibility agenda.
• Improved employee engagement (measured 6% increase in employee engagement index).

Cork

• Global Reviews is an international data and digital analytics company that helps companies to measure, track and optimise their online and mobile customer journeys to improve sales conversions. Developed marketing.
• Increased qualified leads, generated through press coverage and inbound marketing activities (content marketing, blog postings and social media)
• Achieved a phenomenal amount of press coverage in Ireland when I announced that we had opened our European HQ in Cork. Including an interview with RTE Six One
• Strengthened brand positioning by optimising messaging; re-launching the website and leading the creation of the Global Reviews corporate video
• Organised the Digital Leaders’ Summit – an exclusive gathering of digital leaders across which achieved an NPS score of 27.77.

Amsterdam Area, Netherlands

• Elsevier, Amsterdam January 2002 – December 2013Elsevier is the world’s largest publisher of scientific, technical and medical information. Headquartered in Amsterdam, Elsevier has more than 70 locations around the.
• Implemented marketing communications strategies that facilitated the successful realisation of the online commercial solutions businesses worth over €50m
• Spearheaded integrated marketing communications plans and the executed activities including digital marketing tactics namely, SEO, SEM, SMO, online advertising and email
• Developed value propositions and brand promises with messaging that differentiated products to drive uptake
• Achieved a 100% – 250% increase in traffic and goal conversions of online products
• Led the go-to-market strategy, brand activation and launch of Elsevier’s GlobalEventsList product, exceeding initial traffic targets by over 400%

Amsterdam Area, Netherlands

• Owned the communications of Elsevier’s flagship and high profile journal publishing and content innovation project, the Article of the Future
• Devised the communications strategy and plan; created the messaging and oversaw the execution and implementation of activities
• Influenced a wide number of senior stakeholders to ensure alignment throughout the matrix organisation and project teams

Amsterdam Area, Netherlands

• Led a central department in a matrix organisational structure which was responsible for the development and implementation of the editorial communications strategy of the Scientific & Technical (S&T) Journals division
• Directed multidisciplinary project teams to formulate and realise communications campaigns around customer centric initiatives and innovations
• Established Publishing Connect - an outreach programme to academics and researchers
• Launched Reviewers’ Update - creating Elsevier’s first direct communications channel with the peer review community
• Partnered with the Universities of Bath, Exeter and Bristol, to develop an online learning module entitled Researcher Development Online: Writing Papers for Publication

Amsterdam Area, Netherlands

• Defined, developed and implemented both the internal and external Editorial Communications Strategy for the S&T Journal Publishing Division
• Upgraded integrated communications with editorial customers and stakeholders
• Designed and executed editorial communications campaigns
• Project management of inter-departmental and company-wide initiatives
• Winner of Elsevier’s Global Communications award for “Sharing Best Practice”

Amsterdam Area, Netherlands

• Responsible for the marketing communications plans and tactics of a portfolio of books, journal brands and online products in the Chemistry and Chemical Engineering PMG
• Devised marketing communications plans and executed including email marketing campaigns, advertising, collateral creation as well as organising and attending exhibitions
• Developed campaigns which were used by other departments (some are still being used!)
• Conceived and managed S&T wide Customer Service Focus project group initiatives

Delft Area, Netherlands

• Com21 was an early pioneer in developing cable modem networks, the company filed for bankruptcy in 2003.
• Implemented marketing plans and activities
• Executed corporate re-branding initiatives, including new marketing collateral and style
• Organised attendance at exhibitions
• Managed external PR agencies throughout Europe

Tralee, Co Kerry, Ireland

• Founded by Jerry Kennelly (one of Ireland’s leading entrepreneurs), Stockbyte was a royalty free photos/stock images company. The company was bought by Getty Images in 2006 for $135m.
• Responsible for a sales driven inbound and outbound contact centre
• Management of 11 direct reports, from hiring and training through to allocation and performance management, process improvement, reporting and results analysis
• Reported on call centre performance - call volume, service levels, sales conversion rates
• Equipped team with scripts and kept knowledge bank up to date

Cork, Ireland

• A Dimension Data company, The Merchants Group is a business process outsourcing call and contact centre.
• Promoted to Team Leader after six weeks as an agent
• Implemented improved processes which contributed to increasing the sales conversion rate to 23% above target
• Won the ‘Best Telemarketing Campaign’ award in Ireland

Bachelor Of Business Studies Degree, Marketing

1996 – 1997 Cork Institute of Technology Bachelor of Business Studies Degree 1995 - 1996 Cork Institute of Technology National Diploma in.

Professional Diploma In Digital Marketing, Passed With Credit

The aim of the Professional Diploma in Digital Marketing is to provide practitioners with knowledge about digital marketing technologies.

Education record

Elsevier • 2010: Advanced Management Development Programme • Project Management (External company: Twynstra Management Consultants) •.

Graduate Membership Exam, Marketing

1998 Marketing Institute of Ireland Graduate Membership Exam

Leaving Cert.