Sheelagh Stirling Email & Phone Number

Cincinnati, Ohio, United States

• Project Manager for RFP with 8 external vendors to support medical claims, prescription data, and measurement
• Create and present weekly status reports to engineering leadership and business stakeholders for assigned projects and programs
• Participate in Scrum Guild and present ideas for ongoing education and process improvement opportunities
• Project lead for platform migration and deployment for proprietary network with ~95K devices in over 18K locations
• Served as the project manager for the development of a new EMR-based targeting solution, collaborating closely with Product and Engineering teams to ensure the on-time delivery of the beta version.

Cincinnati, Ohio, United States

• Led the Creative Ad Development team, producing over 2,000 videos and HTML ads for a proprietary network
• Established creative tiers, timelines, and story points to define the effort required from team members
• Collaborated with account managers and sales to outline the scope of work for custom, adaptive, and derivative ads
• Coordinated with agency resources on forecasting and capacity planning based on marketing strategies
• Designed and implemented interactive Jira dashboards to monitor key performance indicators (KPIs) for throughput, enhancing project visibility and decision-making.

Wellesley, Massachusetts

• Project manager for an omni-channel PR activation, the Attain Games, for the Attain app resulting in 7K new members and an 8% increase in logged workout minutes vs previous month
• Create project plans for video, direct mail, social, and email utilizing both waterfall and agile methodologies which include required regulatory and legal reviews
• Quickly pivoted creative team to re-concept Medicare Solutions 300-person event to highly engaging virtual event
• Work closely with agency resourcing on forecasting and capacity planning based on marketing plans for assigned business
• Manage annual budgets for assigned clients by utilizing burn reports to identify potential overages and secure additional funding when needed
• Rapid facilitation for project requests from the Office of the CEO for a variety of communication needs

Framingham, Massachusetts

• Analyze creative briefs for clarity and direction for all deliverables; motivate, and manage team to keep project on track
• Manage marketing projects related to new product launches, which includes planning, resourcing, and prioritizing projects based on business needs across channels
• Ensure products align with FDA requirements and are legally compliant
• Keep cross-functional teams aware of status of projects, as well as identify any potential issues and recommended resolutions

Wellesley, Massachusetts

• Partnered with account management and creative teams to determine feasibility of client requests and gather necessary information for team to flawlessly execute according to the creative brief
• Created project plans utilizing both waterfall and agile methodologies which adhered to regulatory and legal requirements and utilized agency resources in an efficient manner
• Ensured all websites and digital assets are accessible - WCAG 2.0
• Monitored and adjusted project plans and priorities based on fluctuating business needs and/or changes in resources
• Scheduled project stand ups as needed to keep the team and project on track; collaborated with resources to troubleshoot any roadblocks to meeting the deliverable

Billerica, MA

• Managed the Millipore Sigma rebranding effort for over 2,600 technical and marketing collateral for print and digital
• Point of contact for the client and the studio for status and timing of deliverables from design to final files
• Communicated client expectations and worked with the Studio leadership to identify and eliminating road blocks to achieving set targets
• Worked hand in hand with project consultancy team to ensure that the client’s overall project needs and objectives were being met
• Analyzed and reported throughput versus targets to the studio to drive prioritization of deliverables

San Francisco, CA

• Built, led and developed team of 9 production professionals responsible for executing all brand touchpoints for both consumer and pet brands, as well as private label with a proven track record of delivering projects.
• Championed the need for a corporate data asset management system to reduce risk of losing assets to server failure or user error, legal risks and costs associated with lapsed usage rights, and costs and time associated.
• Implemented Print Quality Management program that provided guidelines and metrics for all packaging print suppliers to establish and maintain consistent and repeatable color for all brands which decreased the number of.
• Represented Creative Services in a Value Engineering initiative that identified opportunities for margin improvement through the RFP process to renegotiate current contracts and identify new suppliers which resulted in.
• Optimized cross-functional routing process by reducing the number of reviewers from 10 to 3 for low and medium risk tactics which simplified the review process and reduced the rounds of routing by 50%
• Decreased the production time for the Del Monte packaging redesign by 25% for ~ 500 packaging components by leading an extensive analysis and risk assessment to re-engineer the creative services supply chain to support.

San Francisco, CA

• Managed the development and production of professional and consumer marketing programs which included direct mail campaigns, custom sales kits, and digital tactics
• Collaborated with internal stakeholders to define the requirements for a customize web-based project management system and played a key role in testing, deployment, and user adoption
• Supervised and developed 3 direct reports as well as hired and on-boarded all new team members and contractors
• Reviewed and approved all estimates, proposals, purchase orders, and production schedules to ensure timing and costs were captured accurately
• Developed process, protocols, and supporting documents to improve the quality control process and maximize efficiencies
• Collaborated with cross-functional teams on high profile campaigns and accounts to ensure that projects were produced on time and within the approved budget according to creative brief and brand standards

San Francisco Bay Area

• Managed 16 exempt and freelance employees responsible for producing Mervyn’s Marketing according to Brand Standards
• Supervised the pre-press and printing process from approved layout through final deliverable for all campaigns
• Responsible for supervision, training and development of Technical Design and Quality Control staff to ensure they are working efficiently and effectively
• Led task force to transition fashion photography for weekly newspaper insert from conventional to digital

San Francisco, CA

• Managed team of 3 people responsible for producing GAP and GAPBody in-store and window marketing globally
• Supervised the pre-press and printing process from retouching images to the distribution of store marketing
• Kept team on target with overall marketing message and campaign objectives by acting as a liaison between the team and cross-functional business partners
• Responsible for obtaining and forecasting costs for Marketing

San Francisco, CA

• Championed the need for a Gap Blue color standard for all marketing materials and worked with Pantone, Inc to develop it
• Managed the production of global print media including ads, pre-print inserts, OOH, and direct mail
• Conducted web, sheet fed, digital, and silk screening press checks globally