Sheena Miles, Msc Email and Phone Number
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UNIQUE VALUE PROPOSITION► Marketing strategist with 15 years of experience who has the ability to leverage data and analytics to create business transformations. A high-performing leader with the ability to create and define opportunities and translate insights into actions.► My success is driven by my ability to build highly effective strategies that drive gains in brand visibility, revenue, conversion, and market share in challenging, highly competitive markets.SUMMARY► Engaging Senior Marketing professional possessing a winning blend of subject matter expertise and executive leadership acumen. Natural skills in building genuine connections with people at all levels across multiple disciplines to inspire teams to produce exemplary results, via hands-on involvement and cross-functional delegation. ► Leverages a unique mix of visionary, strategic, technical, operations and analytical expertise, consistently exceeding performance goals by aligning talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results, and fuels positive outcomes. LEADERSHIP HIGHLIGHTS★ Led marketing and advertising to drive sales at 105 MetroPCS locations, delivering $4MM in new monthly revenue, receiving two promotions in less than 3 years.★ Optimized the productivity of marketing efforts and campaigns by leveraging a winning combination of marketing experience with solid data from Nielsen research.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Machine Learning, Data Analytics, Marketing Strategy, Contract Negotiations, Sponsorship, Vendor Management, Product Launches, Sales and Marketing Integration, Presentations, Relationship Management, Large Budget Management, Project Management
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Artificial Intelligence Transformation, Strategy And OperationsNmiUnited States
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Manager, AiNmi Apr 2024 - PresentSchaumburg, Illinois, UsWhy I was hired: I joined the AI team to leverage my 15+ years in revenue generation and strategic business growth, complementing our Director of AI's technical skills. Together, we ensure AI projects align with the company’s Strategic Initiatives and timelines, driving measurable results through implementation of AI.Goals of the AI team: Our AI team focuses on leveraging AI to identify opportunities within our product, enhancing customer satisfaction and driving additional revenue. Additionally, we are focused on driving efficiencies across each department through the identification and adoption of the appropriate AI tools. We are committed to fostering a culture of innovation, continuous improvement, and compliance with industry standards.Key responsibilities:•Leading and managing AI projects from inception to completion, ensuring alignment with business goals and timelines.•Partnering with the Director of AI to develop and deploy strategies for AI model and system utilization.•Collaborating with engineering, product, and business teams to implement AI-driven solutions that enhance operational efficiency and customer satisfaction.•Providing strategic direction and guidance on AI initiatives, fostering a culture of innovation and continuous improvement.•Working closely with security teams to evaluate and secure AI tools, ensuring compliance with industry standards and improving security posture.•Engaging with internal groups to promote AI literacy, adoption, and innovation. -
Global Revenue Marketing & Demand GenerationNmi Aug 2022 - Apr 2024Schaumburg, Illinois, Us
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MemberWomen Defining Ai Apr 2024 - Present -
MemberWomen In Revenue Jun 2022 - PresentSan Francisco, California, Us -
MemberExit Five Oct 2021 - Apr 2024Burlington, Vt, Us -
Growth MarketingLexer Dec 2021 - Jun 2022Melbourne, Victoria, AuFragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. Built for retail, our tools and team help you master your customer data at every touchpoint—from marketing to sales to service—so you can deepen customer loyalty and drive profitable growth. -
Customer Success ManagerMetadata.Io Dec 2020 - Nov 2021San Jose, California, UsB2B marketers launch, find and scale their best-performing ad campaigns to revenue with Metadata.Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible.Demand marketers from Zoom, G2, Workato, Okta and ThoughtSpot all trust Metadata’s technology to power their demand generation programs. -
TravelCareer Break Aug 2019 - Jun 2020Traveled to various countries in Europe after grad school. Returned to the US during height of pandemic lockdown.
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Master'S, Big Data And Business AnalyticsIe School Of Human Sciences And Technology (Hst) Oct 2018 - Jul 2019Madrid, Community Of Madrid, EsRelevant Coursework:• Big Data Technologies: SQL, Hadoop, MongoDB, HBase • Applied Statistics and Data Science: Machine Learning, NLP • Business Transformation: Data Visualization, Recommendation Engines, Agile • Industry Specific Analytics: Retail and Consumer, Travel, Marketing Intelligence, Digital, Smart Cities• Academic projects: IBM Watson Challenge, Microsoft Azure Computer Vision Challenge -
Senior Regional Marketing ManagerT-Mobile Sep 2012 - Sep 2018Bellevue, Wa, Us★ Served as the architect of effective marketing initiatives to drive sales for 105 store locations, successfully capturing $4MM in new monthly incremental revenue.★ Maintained accountability for a combined annual marketing budget of $1M while identifying key marketing channels and optimizing spend.★ Strengthened the visibility of the brand among key interest groups through targeted marketing campaigns; served as a representative of the brand in all North Florida community relations and spearheaded expansions and product launches in Tallahassee and Jacksonville.★ Built relationships with strategic partners to create and implement market strategy. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT T-MOBILET-Mobile International AG is a German holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operates GSM, UMTS and LTE-based cellular networks in Europe, the United States, Puerto Rico, and the U.S. Virgin Islands. The company has financial stakes in mobile operators in both Central and Eastern Europe. -
Senior Marketing CoordinatorMetropcs Aug 2009 - Sep 2012Bellevue, Washington, UsMetroPCS acquired by T-Mobile in 2012★ Coordinated and executed all facets of marketing events in five markets, including Louisiana, east Texas and southwest Arkansas; worked closely with media representatives in each market.★ Managed an annual budget of $120K for promotional items, sponsorships, and other marketing spend.★ Supervised the brand ambassador team, consisting of a market manager, team lead and 40 brand ambassadors.★ Served as a trusted advisor and mentor to 17 dealers in 55 stores, providing guidance and direction with respect to marketing budgets and promotional events.★ Built competencies in marketing and product knowledge through internal training and professional development meetings.★ Leveraged the power and strength of social media to increase audience engagement.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT METROPCSDallas-based MetroPCS Communications is a provider of no annual contract, unlimited wireless communications service for a flat-rate. As the fifth largest facilities-based wireless service provider in the United States, MetroPCS has been able to deliver on its promise to provide a quality customer experience for an incredible value by consistently innovating and implementing the most advanced technology to enable and maintain its low-cost operating structure. -
Marketing And Advertising ManagerTiger District 2007 - 2009★ Developed a campaign to create a base of e-Commerce customers for LSU merchandise, leveraging insights into consumer behavior and marketing to build and launch promotions.★ Coordinated promotions and events in conjunction with university events to maximize exposure and revenue generation; used on-line social media campaigns to promote events and drive attendance.★ Supported operations through 5 sites supporting 5 independent universities.★ Managed an effective email marketing campaign, directing email blasts over 5,000 customers; defined and influenced website development, crisis communications protocol, help policies, and product descriptions.
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Marketing SpecialistLouisiana Office Of Culture, Recreation And Tourism Jan 2008 - Aug 2008★ Showcased the benefits of doing business in Louisiana through the support of 5 groups involved in multiple business campaigns, with a focus on domestic and international professionals and consumers in the travel industry; led tours and site visits.★ Contributed to the development of the Louisiana Music Trail, working in collaboration with the Product Development team and the Convention and Visitor’s Bureaus.★ Leveraged market research and understanding of consumer behaviors to develop effective marketing programs and sales initiatives.
Sheena Miles, Msc Skills
Sheena Miles, Msc Education Details
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Ie School Of Science And TechnologyMachine Learning -
Louisiana State UniversityMarketing
Frequently Asked Questions about Sheena Miles, Msc
What company does Sheena Miles, Msc work for?
Sheena Miles, Msc works for Nmi
What is Sheena Miles, Msc's role at the current company?
Sheena Miles, Msc's current role is Artificial Intelligence Transformation, Strategy and Operations.
What is Sheena Miles, Msc's email address?
Sheena Miles, Msc's email address is sh****@****ile.com
What schools did Sheena Miles, Msc attend?
Sheena Miles, Msc attended Ie School Of Science And Technology, Louisiana State University.
What skills is Sheena Miles, Msc known for?
Sheena Miles, Msc has skills like Social Media, Account Management, Marketing Strategy, Microsoft Office, Public Relations, Competitive Analysis, Marketing, Advertising, Social Media Marketing, Sales, Direct Marketing, Brand Management.
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