• Create proposals, heuristic evaluations, wireframes, and high fidelity prototypes to identify and troubleshoot UX problems and increase conversion rates for users scheduling appointments, as well as uploading their personal documents.• Conduct A/B and usability testing to validate suggested UX changes using UserTesting.com.• Developed and maintain company-wide design system in Figma which consists of reusable and scalable components that are WCAG compliant.• Mentor and train junior UX designers, as well as internal colleagues on empathy, best practices in the UX industry and internal design tools.

Worked on the entire lifecycle of the user engagement experience: design strategy, problem identification, user research, heuristic auditing, journey mapping, wireframing, prototyping, and collaboration with engineers and product owners on implementation.• Used data collected from Google Analytics and Content Square to create responsive prototypes for both A/B and user testing with rational design adjustments based on testing results using UserZoom.• Conducted UX workshops to gather feedback in brainstorming sessions using Mural to facilitate the rose-thorn-bud exercise, affinity clustering and actionable next steps.

• Created PowerBI data visualization presentations with data collected from Google Analytics which integrated with Figma to design wireframes and high fidelity prototypes to project my thought process for enhancements to our direct website, mobile application, and our software as a service (SaaS) ie billing and customer management tools.• Worked in Scaled Agile Framework (SAFe) collaboratively with stakeholders, product owners, business analysts and engineers to present UX UI design and/or updates as well as review the bi-weekly tasks assigned in Jira for the development of our latest enhancements or bug fixes.• Developed personas, usage scenarios, flow charts, wireframes, storyboards, site maps, and screen flows to project my thought process for enhancements to our internal applications.

• Developed user journeys and stories, wireframes, mockups, and prototypes using Adobe XD to produce a high-quality user experience on the Virtual Career System’s website and app while following brand guidelines for a wide range of devices ranging from desktops to mobile.• Designed user flows and experiences that were simple, friendly, and modern.• Conducted research to gather qualitative and quantitative insights via user interviews (remote & in-person), usability tests, and product analytics that lead to the improvement of product outcomes• Designed all internal and external graphics, marketing materials and videos, as well as, manage social media.• Collaborated with project manager, IT, front end developer and communication manager in brainstorming sessions.• Wrote informative articles for Virtual Career System's blog to educate users on the job market and how to be successful in their job search.

Designed and published multiple websites for various clients focused on sales through Woocommerce and marketing their company on Google, as well as, social media.• Conducted meetings with clients for the purpose of understanding their users, what they were hoping to accomplish through their website, and review any branding materials they currently existed to provide an exceptional experience for the users, as well as, exceeding their expectations.• Rapidly completed projects before the deadline for both clients and management.• Created print-ready ads and articles to be published in Florida Coast Magazine; as well as, all internal marketing and print materials.

Utilized analytics to monitor Amazon high ranking ASINs and competitor trends to boost and maintain products organic ranking.Managed a team of six that designed graphics and content for Facebook, Manychat and Google ads to promote our products which led to over twenty products ranking first place and best seller on Amazon within the first week of being released.Increase listing visibility and traffic through marketplace tools and promotions, as well as, outside extensions.

Assisted in recreating and editing internal files incorporating CUNY’s new logo.Created and edited booklets and pamphlets for numerous departments to be printed on both digital and offset printers.Designed custom fliers and posters advertising various events occurring on the school’s campus. Collaborated with my team on designing a handmade 3D door poster to participate in a school’s competition.