Sheena Valero Email & Phone Number

Saint Cloud, Fl, Us

Saint Cloud, Fl, Us

United States

Key Responsibilities:Digital Communication Strategy:Develop and execute comprehensive digital communication strategies for clients across various industries.Conduct research and analysis to identify target audiences, industry trends, and competitive landscapes.Collaborate with clients to define clear communication goals and KPIs.Copywriting:Write engaging and persuasive copy for websites, blogs, emails, social media, and other digital channels.Adapt messaging to suit different platforms and audiences while maintaining brand consistency.Optimize content for search engines (SEO) and user experience (UX).Content Planning and Calendar Management:Create content calendars outlining content themes, topics, and publication schedules.Coordinate content creation and distribution across multiple channels.Monitor content performance and make data-driven adjustments as needed.Team Management:Lead and mentor a team of writers in our client writing program.Provide guidance, feedback, and support to ensure the team meets quality and deadline standards.Foster a collaborative and creative work environment.

Led the team that maintains, expands, and coordinates the foundation's global presence in social media and websitesDeveloped and implemented monthly digital marketing and communications strategiesWorked with other members of the Communications department to develop, maintain, and implement a digital content strategy in support of key organizational initiatives, positioning, and productsLed a continued SEO campaign, to include a strategy for the foundation's website, as well as its presence on partner sites and social sites, content sharing, content tagging, and other tacticsEstablished national digital engagement metrics: uses Web/social network data and tracking systems to compile online engagement reports and monitor activity/success in the online presences/research and message testingLed the work of Web creative staffKept abreast of emerging trends and technologies, and interfaced with CEO and other staff members to ensure smooth implementations. Served as digital communications and knowledge manager.

Greater Los Angeles Area

Heads all content creation from conception to executionOversees multiple projects with collaborative revisionsWrites proposals and statements of work for clientsDevelops marketing and advertising materialsConducts research on products/services for content

Web

Crafts compelling, relevant and error-free content for clientsImplements SEO strategies for online contentDevelops long-term and day-to-day content strategiesWell-versed in social media management tools and content management systemsSets up, manages and curates content for clients' social media accountsDevelops website pages and crafts regular blog content for sitesCreates pamphlets and donation letters for non-profit organizations with original content Writes copy for business ads, brochures, newspapers and marketing materialsEdits large-scale print media - Editor of retail catalog and 250-page self-help book (Published)

Monrovia, Ca

Responsible for maintaining a consistent voice for all aspects of the organization’s online presenceWrote and edited website and e-newsletter contentImplemented SEO strategies to current and new website contentDeveloped and maintained master content calendar for all web pagesWorked closely with other departments to produce targeted e-communicationsMaintained and updated document library for constituentsAnswered constituent questions in a timely mannerAttended conference to get trained on latest online content, SEO, and e-communications strategies

Headed the communication/writing process from conception to executionCrafted well-written, error-free copy that effectively used SEO keywords for company websites as well as client websitesMaintained a copy tone consistent with each brand of the companyManaged multiple projects with collaborative revisionsManaged social networks for company and clients - included setting up accounts, researching and posting updatesCreated Wordpress blogs for both company and client websites; writes industry-related articles every week on each blog to increase company & client websites' SEOResearched and compiled company's proposals for clients from all industry backgroundsResearched, wrote and edited company lettersAttended bi-monthly meetings with supervisor to plan company and client's brand development, web site traffic growth, web site UI and advertising strategiesConducted research on the industry’s products and services

Assisted with HR responsibilities and benefit packagesCreated written responses to correspondence on behalf of employerResearched and purchased office equipment & supplies onlineEmployer extended position from 1 month to 3 months

Taught four different classes for 5th through 8th grade levels in large and small group settingsClasses included: Vocabulary & Public Speaking, PSAT Prep on English skills, Adv. Writing & ReadingPioneered Vocabulary & Public Speaking and Advanced Reading Classes Created original syllabi, researched for class materialsStudent scores improved significantly throughout the courses

Led lectures on English Grammar & Conversation from Basic to Advanced LevelsRegularly reported on students’ progresses & assigned them homeworkInterviewed new students & designated their language levelUsed advanced online solution tools to help teach student

Wrote daily news articles, travel deals, and radio show tipsResearched for user travel questions, worked with b-rolls, transcribed radio showsPhotocopied and filed travel articles

B.A., English: Creative Writing & Italian Studies (Double Major)

Activities and Societies: Undergraduate English Association, Sigma Tau Delta, Italian Club, Filipino Club, Creative Writing Workshops

Letteratura Italiana

Activities and Societies: Set up by the UCLA Education Abroad Full Immersion Program-- Studied Italian, Women’s Fiction, Dante.