Currently function as the Channel Manager (Field Sales Manager) for General Retail & Horeca channels at a leading processed foods company in Sri-Lanka leading a team of 6 Area Sales Managers and 50+ sales representatives. My function include distributor management, field sales management, strategic planning and execution, forecasting, forming and executing sales & promotional strategies, budget management, driving company set objectives & KPI’s, establishing partnerships and collaborating with stakeholders for the growth of the business.I also functioned as the Channel Manager for the Modern Trade channel; Leading and priming a dynamic group of Account Managers, Executives, Sales Reps and Merchandisers to promote 140+ Retail & Bulk processed meat based SKU’s under top brands in the country’s principal Modern Trade Chains.Coca-Cola Beverages Sri-Lanka : Functioned as the Account Manager for Modern Trade leading and managing a team of Salesmen & Merchandisers to manage operations in a base of 270+ Outlets.Experience in Primary Sales, Receivables, Logistics planning, Merchandising, Trade Marketing, Promotions & activations, investment & profitability evaluation, assent management, negotiations and communication with stakeholders.