Sheila Berleman Email & Phone Number

Content and operations expert who merges consumer strategies, analytics and executional realities to drive efficiency and results.In the midst of busy, fast-paced environments, I am an analytical, creative and effective problem-solver. I love to organize (and, if necessary, fix) large, complex programs involving multiple stakeholders and cross-functional teams. Whether complexity is driven by content strategy; aligning national and local market messaging; system variation and requirements; cross-channel brand standards; franchisee or independent operator relationships; and/or legal compliance, I work with teams to improve processes and project management without sacrificing the corporate strategy or creative deliverables. I have over a decade of experience structuring, hiring, training, mentoring, managing and delivering results for highly-matrixed organizations. My teams delivered insightful, results-driven and flawless execution, within project budgets and timelines. Marketing experience across many disciplines, including Digital Marketing, Content Marketing, Social Media, E-mail Marketing, Shopper Marketing, Retail Marketing, Point-of-Purchase Merchandising, Retail Design, CPG Marketing, CPG Retail Activation, Advertising, Event Marketing, Global Marketing, Local Marketing, Sports Marketing, Cause Marketing, Multicultural/Targeted Marketing, Branded Merchandise and Corporate Sponsorships.

Listed skills include Integrated Marketing, Direct Marketing, Relationship Marketing, Shopper Marketing, and 38 others.