Sheila Burya Email & Phone Number

Experienced Digital Marketing Content Developer specialized in digital shelf content management, search, SEO, SEM, email marketing, website development, and social media strategies for B2C and B2B audiences• Create, curate, and optimize image, copy, and video content that drives sales and innovation on the digital shelf for key ecommerce retailer accounts including Walmart, Amazon, and Kroger• Manage content portfolio of more than 200 products across 18 brands to each retailer's… Show more Experienced Digital Marketing Content Developer specialized in digital shelf content management, search, SEO, SEM, email marketing, website development, and social media strategies for B2C and B2B audiences• Create, curate, and optimize image, copy, and video content that drives sales and innovation on the digital shelf for key ecommerce retailer accounts including Walmart, Amazon, and Kroger• Manage content portfolio of more than 200 products across 18 brands to each retailer's specifications in customer portals including Amazon’s Vendor Central, Walmart’s Retail Link and Item 360, and via content syndication partners like Salsify• Comply with GS1 data requirements for foodservice and influence industry guidelines • Develop strategic customer-specific digital marketing campaigns promoting the Nestlé Professional product portfolio across both food (Chef-mate, Minor’s, Stouffer’s) and beverage (Coffee mate, Nestlé Hot Cocoa, NESCAFE) industries; tactics include email marketing, sponsored products, social media campaigns, sweepstakes management, flyers, and online banners• Lead social media content development for Nestlé Professional enterprise and brand-specific initiatives across LinkedIn, Twitter, Facebook, and Instagram Show less

Cleveland/Akron, Ohio Area

Writer, Editor, and Proofreader for card and gift product across retail, web, and marketing channels• Analyzed sales information, trend reports and consumer insights to develop compelling content for millennials, Gen Z and Gen Y, helping them to connect in meaningful ways• Relationship and product manager for team of writers, directing and coaching content development to strategically build everyday and seasonal programs and non-card product lines• Editorial lead for ecommerce… Show more Writer, Editor, and Proofreader for card and gift product across retail, web, and marketing channels• Analyzed sales information, trend reports and consumer insights to develop compelling content for millennials, Gen Z and Gen Y, helping them to connect in meaningful ways• Relationship and product manager for team of writers, directing and coaching content development to strategically build everyday and seasonal programs and non-card product lines• Editorial lead for ecommerce launches on product site and Amazon.com; craft content that is reflective of the brand voice and maximized for each platform (website, email, social) Show less

Writer, Editor, and Proofreader for multi-million dollar core greeting card business• Analyzed competitive product, researched macro, social, and consumer trends, and applied learnings from market-tested product to development of strategic creative briefs that inform classic and trend-forward new product• Collaborated with cross-functional editing, writing, design and planning partners to leverage successful content and innovate saleable new product for everyday and seasonal… Show more Writer, Editor, and Proofreader for multi-million dollar core greeting card business• Analyzed competitive product, researched macro, social, and consumer trends, and applied learnings from market-tested product to development of strategic creative briefs that inform classic and trend-forward new product• Collaborated with cross-functional editing, writing, design and planning partners to leverage successful content and innovate saleable new product for everyday and seasonal occasions• Partnered with merchant, planning, and executive leadership to develop and launch a mid-price card brand targeting heavy connectors and creating incremental sales based on consumer research and need for niche sending situations Show less

Relationship and Project Manager for all clients in the LaineGabriel portfolio, spanning healthcare, restaurant, insurance, direct selling and retail accounts• Supervised growing team; responsible for strategic planning, project initiation, and ongoing support up through final implementation of deliverables• Provided creative services including branding and identity, catalog, direct mail, website development, digital, event marketing, and internal communications•… Show more Relationship and Project Manager for all clients in the LaineGabriel portfolio, spanning healthcare, restaurant, insurance, direct selling and retail accounts• Supervised growing team; responsible for strategic planning, project initiation, and ongoing support up through final implementation of deliverables• Provided creative services including branding and identity, catalog, direct mail, website development, digital, event marketing, and internal communications• Responsibilities also included new business collaboration and pitch work, competitive audits, billing/estimating support, media relations and placement, proofreading, editing and copywriting Show less

Account and Project Manager for Perkins Restaurant & Bakery creative marketing plan, primarily television and radio broadcast, from creative brief and storyboard concept to air date• Developed project strategy, test campaigns for promotional menu items, and ensured consistent brand message across all creative platforms including restaurant collateral, broadcast, social and digital initiatives

Client/Agency Liaison, Bed Bath & Beyond• Account and Client Service Manager for direct mail circulars business, reaching 60 million households seven times per year• Worked closely with senior level clients to understand their goals and develop strategies, coordinated each project's launch and timeline, and managed all details through to color correction and press run; pitched new advertising tactics (e.g. Snaptags) and media outside of print (e.g. Webisodes, Television)• Daily… Show more Client/Agency Liaison, Bed Bath & Beyond• Account and Client Service Manager for direct mail circulars business, reaching 60 million households seven times per year• Worked closely with senior level clients to understand their goals and develop strategies, coordinated each project's launch and timeline, and managed all details through to color correction and press run; pitched new advertising tactics (e.g. Snaptags) and media outside of print (e.g. Webisodes, Television)• Daily activities also included management of $405k budget, competitive and trend research, project management for national corporate magazines and internal supervision of these projects across departments Show less

Account Coordinator, Premier Health Partners• Provided support to senior executives on the advertising and PR objectives for three sister hospitals• Managed details and internal/external coordination of integrated campaigns including print, radio and TV broadcast, outdoor, Web and direct mail in the Dayton, OH marketplace• Drove Web and call center traffic up and increased visits to health centers

One of 48 interns offered the position from pool of 2,000 applicants• Built internal Web portal hosting the Kellogg’s team extensive research on marketing to moms; collaborated with Executive Committee and aligned with Senior Web Designer to launch site• Created fully-integrated, cross-functional advertising and promotional non-profit campaign branding the Council for Opportunity in Education (COE), and presented plans to executive leadership and client• Incorporated digital… Show more One of 48 interns offered the position from pool of 2,000 applicants• Built internal Web portal hosting the Kellogg’s team extensive research on marketing to moms; collaborated with Executive Committee and aligned with Senior Web Designer to launch site• Created fully-integrated, cross-functional advertising and promotional non-profit campaign branding the Council for Opportunity in Education (COE), and presented plans to executive leadership and client• Incorporated digital media into Kellogg’s advertising portfolio through coordination of three “Lunch & Learn” seminars with Kellogg’s Group, Google, and Nickelodeon • Recruited and conducted 64 field testimonials for consumer perspective on launch of new Kellogg’s snack Show less

http://www.time.com/time/magazine/article/0,9171,1570810,00.html

• Built and maintained a comprehensive database for new business development; compiled and contacted over 300 non-profits in the Mid-west area • Wrote creative copy for a direct mail advertisement to be used in the new business campaign; procured the agency one successful prospect within first 2 weeks