As a Senior Account Executive in the shopper marketing and CPG space, I specialize in strategically planning and executing full-funnel digital media and in-store campaigns. My role involves close collaboration with Retail Media Networks like Walmart Connect (WMC) and Target (Roundel), as well as third-party media vendors, to deliver impactful shopper experiences. I manage budgets across multiple brands, ensuring that campaigns align with business goals while maximizing KPI's. My expertise in leveraging data insights allows me to drive innovation and growth across retail channels, delivering measurable results for clients.

-Managed sample room and patterns