Sheila Mitchell Email and Phone Number
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Sheila Mitchell personal email
Sheila Mitchell is a trusted leader with extensive expertise in customer acquisition, creative strategy, and customer relationship management (CRM). Currently, as VP/Client Partner at Merkle, she leads large retail client engagements, focusing on growth and innovation. Sheila is known for driving customer experience transformations through the power of identity and data, delivering personalization at scale, and bringing a passionate, positive energy to client collaboration that results in tangible value.With a successful career spanning multiple high-impact roles, Sheila has held significant positions at Verticurl, a WPP Company, The Association of Boarding Schools, and World Synergy. At Verticurl, she served as Senior Director of Client Success, where she was instrumental in driving demand through thoughtful customer engagement and marketing automation. Her tenure at The Association of Boarding Schools saw her leading an omni-channel marketing campaign that significantly increased top-line growth through strategic brand awareness and lead generation. As CMO at World Synergy, she created a marketing agency model within the framework of a technology business to expand digital and media services to clients.Sheila excels in building and strengthening relationships while collaborating closely with leadership teams and new lines of business. Her adeptness at identifying and using the best technology for data acquisition and enrichment has enabled her to create meaningful connections and generate more pipeline. She is regarded as a high-energy, supportive leader who creates opportunities for her teams to thrive and achieve a heightened level of excellence.Sheila holds certifications from the Yale School of Management's Center for Customer Insights and the UC Berkeley Haas School of Business. Her educational background includes an MBA from Baldwin Wallace University and a BA from John Carroll University. Sheila is based in Atlanta, Georgia, where she continues to drive innovation and excellence in the field of marketing and customer experience.
Slalom
View- Website:
- slalom.com
- Employees:
- 9631
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SlalomNashville, Tennessee, United States
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Vp/Client PartnerMerkle Jan 2024 - PresentColumbia, Md, UsLeadership of large retail client engagements with a focus on growth and innovation. Responsible for partnering with our teams and clients to drive customer experience transformation with key initiatives across a wide variety of disciplines to ladder into client business ambitions. Delivering personalization at scale through the power of identity and data. Demonstrating a passionate approach and bringing a positive energy to client collaboration resulting in tangible value. -
Vp / Senior Account DirectorMerkle Mar 2022 - Jan 2024Columbia, Md, UsMerkle, a dentsu Company, is a leading technology-enabled, data-driven customer experience management company. A heritage in data, technology, and analytics forms the foundation for our unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.
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Senior Director, Client SuccessVerticurl (A Wpp Company) Jul 2021 - Mar 2022Singapore, SgI led the global CRM and CXM relationship for Colgate-Palmolive to achieve business objectives. Partnered with Ogilvy partners across EMEA, ANZ, LATAM and SAPAC to leverage best practices and retention expansion. As part of the Ogilvy Group, Verticurl’s mission is to be the world’s leading marketing technology services agency for multinational, enterprise organizations. We drive demand through thoughtful customer engagement, marketing automation, and operational excellence.Our distributed team has grown to over 1000 Marketing Automation, Demand Generation, Digital Strategy, Consulting and Customer Experience specialists, supporting initiatives in more than 20 different languages. We work across a variety of industries including High Tech, Banking, Insurance, Financial Services, Manufacturing, Healthcare, Consumer Electronics and others.Verticurl was established in 2006. Ogilvy acquired a majority stake in 2013. -
Managing Director And Vp Of Market GrowthTabs (The Association Of Boarding Schools) Feb 2020 - Jul 2021Asheville, Nc, UsResponsible for top-line growth in my role as Managing Director, I led an omni-channel marketing campaign, managed our agency partnership and reported on key metrics directly to a board and clients. Implementing SFMC/Pardot for demand gen for high net-worth households, building a strategy for engagement over four years. Increased top-line growth by executing strategic brand awareness, generating leads, and creating conversion campaigns. Strategic segmentation in SFMC/Pardot to create meaningful connections and generate more pipeline. Adeptly performed data analysis and turned market research data into actionable insights. Data analysis to match digital initiatives to revenue ambitions. My Key Success in This Role:-Delivered active functional support to clients through strategic marketing coursework while teaching clients how to turn data into insights.- Creation of household accounts within a robust CRM strategy to enable highly personalized communications, sophisticated logic rules and infusion of first & third party data sources, resulting in strong demand gen results.-Successfully turned around a brand, accomplishing conversion KPI’s of 8% of goal in 3 years. -
Vice President Of Market GrowthTabs (The Association Of Boarding Schools) Apr 2017 - Feb 2020Asheville, Nc, UsAs VP of Market Growth, I created targeted messaging, and implemented a $20M marketing initiative through strategic planning and management. Managed and reported data through Google Analytics, Hot Jar, Lucky Orange, Tableau, Salesforce/Pardot. Utilized DXM and Acxiom third-party data to identify high wealth markets to target with messaging. Planned, devised, and executed market growth strategy, managed AOR relationship, and administered a client base of 200+ clients in the U.S. and Canada. Provided expert advice and recommendations on strategic marketing to clients to leverage campaign to a niche consumer market in North America. My Key Success in This Role:-Planned, executed, and managed detailed annual quantitative and qualitative market research projects to glean the voice of customer insights and purchase behavior.-Employed best practices and structured processes to ensure effective management of a 100% digital campaign.-Defined and developed marketing guides, tools, and marketing curriculum for clients based on research insights.-Translated market research data into actionable insights and marketing campaigns for clients.-Accelerated brand awareness vs. competitors in the market via content campaigns across all social media platforms.-Promoted business in the marketplace by creating media opportunities and managing and handling public relations activities.
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Vp Of Integrated Marketing2Nd Beach Strategy Jun 2014 - Mar 2017As VP of Integrated Marketing, I delivered executive-level insight and process as well as planned and executed marketing strategies for B2B and B2C clients in technology, plastics and industrial verticals. Led in-depth analysis of MarTech platforms for increasing conversion rates based on engagement (CRM, A/B, multivariate testing platforms, chatbots, personalization, AEM/ACM, etc). Facilitated two France-based analytics organizations in devising and executing a go-to-market strategy for North America. Provided active support to entrepreneurs in launching web and mobile technologies with design, development, usability oversight. My Key Success in This Role:-Designed and created use cases and produced interview scripts for consumer usability and eye-tracking studies and assessments on mobile and desktop.-Determined and recommended a first-tier marketing platform and content curation services for a $7B chemical company to enhance global content production and deployment while focusing on reducing costs.-Conducted user experience testing to amplify conversions on client's sites.
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Chief Marketing OfficerWorld Synergy Dec 2012 - Jan 2014Cleveland, Ohio, UsAs Chief Marketing Officer, I lead a team of creative and technical professionals and third-party service providers in SEM, PR, SEO and media buying. Produced video content for client web properties, implemented CRM strategies for data capture and activation through email marketing campaigns, and executed creative ad campaigns. Provided training and coaching to staff and clients for 100% adoption of CRM and project management platforms. Delivered training and coaching to cross-functional teams on online marketing, buyer persona development, journeys, usability and accessibility, resulting in adoption of best practices. -
Vp & Managing DirectorSitelogic Marketing Oct 2010 - Dec 2012Canton, Oh, UsAfter the acquisition of Foxcroft, retained an ownership position and provided leadership for team operations, account management, and engagement management for client initiatives. Clients included higher ed, travel & hospitality, B2C and B2B e-commerce and manufacturing. Collaborated with clients to conduct web research audits focused on conversion optimization, landing page optimization, user experience and customer usability. Strong analytical skills contributed to success of client initiatives by teaching how insights can increase client revenue. Recommended MarTech stacks, and worked with system integrators to create frameworks for client adoption and deployment. Built and deepened client relationships and engagement revenue. Addressed and resolved accounting and financial matters. Experienced in building robust IA, wireframes, usability best practices, SEO, SEM and social media marketing. Advised on responsive design mobile strategies and partnered with clients to build multi-year, omni-channel marketing strategies. Clients consisted of Fortune 500 companies as well as multiple universities. -
PresidentFoxcroft Consulting, Llc Sep 2003 - Jun 2011UsCreated company to serve B2B & B2C clients understand how to leverage Google Analytics as marketers. Established all business processes, plans, and strategies – including tactical initiatives for sales, marketing, and business development. Prospected for new clients and turned leads into sales. Managed digital marketing campaign planning and execution in alignment with client project budgets. Recruited, trained, and mentored a talented team of personnel, bringing them up to standard on the latest in project management, SEO tools and analytics software. -
Operations ManagerAvery Dennison Apr 1994 - Aug 1996Mentor, Ohio, UsCollaborated with the CFO to create a comprehensive stock ownership plan, develop a plan to centralize two plants into a continuous operations production environment, and deploy union-avoidance measures. Coordinated all plant and professional hiring and training. -
Operations ManagerDominion May 1989 - Mar 1994Richmond, Va, UsOperations Manager – Supervised regional service operations in alignment with goals for customer satisfaction, coordinating the activities of 300 team members across bargaining units, field customer service, and meter reading teams. Managed contract negotiations and grievance resolution. Drove ongoing improvements to facilities.Human Resources Manager – Orchestrated talent recruitment, development, and assessment for unionized employees for 7 field service locations. Provided certified training to hundreds of hiring managers on behavioral assessment selection processes, resulting in better candidate matching.
Sheila Mitchell Skills
Sheila Mitchell Education Details
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Yale School Of ManagementNew Science Of Marketing -
University Of California, Berkeley, Haas School Of BusinessOrganizational Leadership
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Baldwin Wallace UniversityEconomics
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John Carroll UniversityPre-Law
Frequently Asked Questions about Sheila Mitchell
What company does Sheila Mitchell work for?
Sheila Mitchell works for Slalom
What is Sheila Mitchell's role at the current company?
Sheila Mitchell's current role is Trusted Leader | Expert in Customer Acquisition, Creative Strategy, and CXM | Driving Personalization at Scale | Passionate about Team Excellence and Innovation | VP/Client Partner at Merkle.
What is Sheila Mitchell's email address?
Sheila Mitchell's email address is sm****@****inc.com
What schools did Sheila Mitchell attend?
Sheila Mitchell attended Yale School Of Management, University Of California, Berkeley, Haas School Of Business, Baldwin Wallace University, John Carroll University.
What skills is Sheila Mitchell known for?
Sheila Mitchell has skills like Online Marketing, Marketing Strategy, Seo, Leadership, Marketing, Web Analytics, Email Marketing, Strategic Planning, Strategy, Sem, Digital Marketing, Analytics.
Who are Sheila Mitchell's colleagues?
Sheila Mitchell's colleagues are Monem Ansari, Huzefa Tinwala, Michael Creeth, Robert Ware, William Griffith, Brian Daugherty, Vaughn Reid.
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