Sheila Mitchell Email & Phone Number

Nashville, Tennessee, United States

Columbia, Md, Us

Leadership of large retail client engagements with a focus on growth and innovation. Responsible for partnering with our teams and clients to drive customer experience transformation with key initiatives across a wide variety of disciplines to ladder into client business ambitions. Delivering personalization at scale through the power of identity and data. Demonstrating a passionate approach and bringing a positive energy to client collaboration resulting in tangible value.

Columbia, Md, Us

Merkle, a dentsu Company, is a leading technology-enabled, data-driven customer experience management company. A heritage in data, technology, and analytics forms the foundation for our unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

Singapore, Sg

I led the global CRM and CXM relationship for Colgate-Palmolive to achieve business objectives. Partnered with Ogilvy partners across EMEA, ANZ, LATAM and SAPAC to leverage best practices and retention expansion. As part of the Ogilvy Group, Verticurl’s mission is to be the world’s leading marketing technology services agency for multinational, enterprise organizations. We drive demand through thoughtful customer engagement, marketing automation, and operational excellence.Our distributed team has grown to over 1000 Marketing Automation, Demand Generation, Digital Strategy, Consulting and Customer Experience specialists, supporting initiatives in more than 20 different languages. We work across a variety of industries including High Tech, Banking, Insurance, Financial Services, Manufacturing, Healthcare, Consumer Electronics and others.Verticurl was established in 2006. Ogilvy acquired a majority stake in 2013.

Asheville, Nc, Us

Responsible for top-line growth in my role as Managing Director, I led an omni-channel marketing campaign, managed our agency partnership and reported on key metrics directly to a board and clients. Implementing SFMC/Pardot for demand gen for high net-worth households, building a strategy for engagement over four years. Increased top-line growth by executing strategic brand awareness, generating leads, and creating conversion campaigns. Strategic segmentation in SFMC/Pardot to create meaningful connections and generate more pipeline. Adeptly performed data analysis and turned market research data into actionable insights. Data analysis to match digital initiatives to revenue ambitions. My Key Success in This Role:-Delivered active functional support to clients through strategic marketing coursework while teaching clients how to turn data into insights.- Creation of household accounts within a robust CRM strategy to enable highly personalized communications, sophisticated logic rules and infusion of first & third party data sources, resulting in strong demand gen results.-Successfully turned around a brand, accomplishing conversion KPI’s of 8% of goal in 3 years.

Asheville, Nc, Us

As VP of Market Growth, I created targeted messaging, and implemented a $20M marketing initiative through strategic planning and management. Managed and reported data through Google Analytics, Hot Jar, Lucky Orange, Tableau, Salesforce/Pardot. Utilized DXM and Acxiom third-party data to identify high wealth markets to target with messaging. Planned, devised, and executed market growth strategy, managed AOR relationship, and administered a client base of 200+ clients in the U.S. and Canada. Provided expert advice and recommendations on strategic marketing to clients to leverage campaign to a niche consumer market in North America. My Key Success in This Role:-Planned, executed, and managed detailed annual quantitative and qualitative market research projects to glean the voice of customer insights and purchase behavior.-Employed best practices and structured processes to ensure effective management of a 100% digital campaign.-Defined and developed marketing guides, tools, and marketing curriculum for clients based on research insights.-Translated market research data into actionable insights and marketing campaigns for clients.-Accelerated brand awareness vs. competitors in the market via content campaigns across all social media platforms.-Promoted business in the marketplace by creating media opportunities and managing and handling public relations activities.

As VP of Integrated Marketing, I delivered executive-level insight and process as well as planned and executed marketing strategies for B2B and B2C clients in technology, plastics and industrial verticals. Led in-depth analysis of MarTech platforms for increasing conversion rates based on engagement (CRM, A/B, multivariate testing platforms, chatbots, personalization, AEM/ACM, etc). Facilitated two France-based analytics organizations in devising and executing a go-to-market strategy for North America. Provided active support to entrepreneurs in launching web and mobile technologies with design, development, usability oversight. My Key Success in This Role:-Designed and created use cases and produced interview scripts for consumer usability and eye-tracking studies and assessments on mobile and desktop.-Determined and recommended a first-tier marketing platform and content curation services for a $7B chemical company to enhance global content production and deployment while focusing on reducing costs.-Conducted user experience testing to amplify conversions on client's sites.

Cleveland, Ohio, Us

As Chief Marketing Officer, I lead a team of creative and technical professionals and third-party service providers in SEM, PR, SEO and media buying. Produced video content for client web properties, implemented CRM strategies for data capture and activation through email marketing campaigns, and executed creative ad campaigns. Provided training and coaching to staff and clients for 100% adoption of CRM and project management platforms. Delivered training and coaching to cross-functional teams on online marketing, buyer persona development, journeys, usability and accessibility, resulting in adoption of best practices.

Canton, Oh, Us

After the acquisition of Foxcroft, retained an ownership position and provided leadership for team operations, account management, and engagement management for client initiatives. Clients included higher ed, travel & hospitality, B2C and B2B e-commerce and manufacturing. Collaborated with clients to conduct web research audits focused on conversion optimization, landing page optimization, user experience and customer usability. Strong analytical skills contributed to success of client initiatives by teaching how insights can increase client revenue. Recommended MarTech stacks, and worked with system integrators to create frameworks for client adoption and deployment. Built and deepened client relationships and engagement revenue. Addressed and resolved accounting and financial matters. Experienced in building robust IA, wireframes, usability best practices, SEO, SEM and social media marketing. Advised on responsive design mobile strategies and partnered with clients to build multi-year, omni-channel marketing strategies. Clients consisted of Fortune 500 companies as well as multiple universities.

Us

Created company to serve B2B & B2C clients understand how to leverage Google Analytics as marketers. Established all business processes, plans, and strategies – including tactical initiatives for sales, marketing, and business development. Prospected for new clients and turned leads into sales. Managed digital marketing campaign planning and execution in alignment with client project budgets. Recruited, trained, and mentored a talented team of personnel, bringing them up to standard on the latest in project management, SEO tools and analytics software.

Mentor, Ohio, Us

Collaborated with the CFO to create a comprehensive stock ownership plan, develop a plan to centralize two plants into a continuous operations production environment, and deploy union-avoidance measures. Coordinated all plant and professional hiring and training.

Richmond, Va, Us

Operations Manager – Supervised regional service operations in alignment with goals for customer satisfaction, coordinating the activities of 300 team members across bargaining units, field customer service, and meter reading teams. Managed contract negotiations and grievance resolution. Drove ongoing improvements to facilities.Human Resources Manager – Orchestrated talent recruitment, development, and assessment for unionized employees for 7 field service locations. Provided certified training to hundreds of hiring managers on behavioral assessment selection processes, resulting in better candidate matching.

Certification, New Science Of Marketing

Women'S Executive Leadership Program, Organizational Leadership

Mba, Economics

Ba, English, Pre-Law