Shelbie Weaver Email & Phone Number

Overland Park, Kansas, United States

Kansas City, Missouri, United States

• Develop and implement the go-to-market strategy and integrated marketing campaign for CommunityWorks, Cerner's community and rural health line of business, to drive new footprints and increase brand awareness
• Craft strategic messaging and positioning to differentiate Cerner CommunityWorks and advance awareness of product and solution offerings, capabilities and successes in the marketplace and across the broader organization
• Create and promote marketing content, such as lead generation tactics, sales enablement collateral and thought leadership materials over various channels (digital, print, social, video, etc.) to build pipeline and.
• Coordinate quarterly press releases with PR team to promote client achievements, market momentum and credential Cerner as the market leader in the community and critical access market
• Track, monitor and measure the effectiveness of marketing activities through Salesforce
• Collaborate with key business group stakeholders to ensure go-to-market strategy aligns with business goals

Kansas City, Missouri Area

• Create, execute & maintain content calendar for paid and organic social media campaigns from start to finish
• Analyze, track & report on social media analytics across platforms (paid & organic)
• Execute outbound email communications for NAIA marketing campaigns through Constant Contact
• Manage membership and target audience lists through ongoing data acquisition and database management
• Coordinate, update and maintain website content for a variety of departments
• Support the VP of marketing with the marketing, communications, coordination and execution of advertising campaigns, association events including a national convention, membership meetings and fundraising events

• Served as the primary marketing and event operations contact for Men's and Women's Soccer and Baseball
• Coordinated all marketing and promotions for Men's & Women's Soccer, Women’s Basketball and Baseball to increase fan awareness and improve fan experience
• Served as the secondary contact for Men's Basketball, including running all in game promotions and on-court recognitions at every home game
• Assisted in ticket operations
• i.e. season ticket renewals,seat relocation, group sales, etc.
• Utilized Ticketmaster Host for Men's and Women's Basketball ticket sales

• Facilitated all game day setups at Sporting Park
• Assisted in the production of pre-game and half time events
• Managed all pregame special guests
• i.e. Color Guard, Military Family, National Anthem, Team of the Week, etc.

Sporting Park

• Facilitated setups for all events at Sporting Park, such as games, concerts and meetings
• Executed setups for offsite events, such as Fiery Stick, Boulevardia, Day of Play, etc
• Managed Gate Give Away Crews
• Assisted in the production of pre-game and half-time events

• Organized and implemented promotions, contests and other game day activities for Missouri home sporting events
• i.e. National Anthem, item distribution, Family Fun Zones, inflatables, etc.
• Served as lead intern for swimming & diving and gymnastics
• Produced in-game music at multiple swimming & diving meets as well as one volleyball match
• Wrote scripts for swimming & diving and served as meet producer
• Assisted with football game day promotions including giveaways items, on-field presentations, and T-Shirt Gatlin Gun

• Greeted customers and seated them according to their preferences
• Attended to customers needs by providing menu information, serving meals and ensuring continued service throughout the dining experience

• Conducted the situation and SWOT analysis of current social media presence
• Assisted in the production of the creative brief
• Created engaging photo, text and video content for the #BeAnOutlier Campaign
• Edited content in Photoshop, InDesign and Final Cut Pro
• Organized social calendar via Hootsuite

• Created the promotional plan for Royals Ladies
• Researched data for SWOT and situation analysis
• Contributed content to media kit
• Organized details for kick-off tailgate
• Collaborated with Director of Social to create a social media calendar
• Generated content for Facebook, Instagram and Twitter

University Of Missouri Athletic Department

• Organized and implemented promotions, contests and other game day activities -(i.e. National Anthem, item distribution, Family Fun Zones, inflatables, etc.)
• Assisted game day event management, including pre-game, in-game and post-game production
• Managed poster display tables
• Welcomed special guests to our facility

• Assisted in monthly, quarterly and annually mailing projects
• Indexed applications, disbursements and statements in ImageNow system
• Assisted in general file organization
• Processed return mail

Journalism, Strategic Communication

Education record

Activities and Societies: Yearbook Staff, Student Council, Speech and Debate