Shelbie Weaver Email & Phone Number

Overland Park, Kansas, United States

Kansas City, Missouri, United States

• Develop and implement the go-to-market strategy and integrated marketing campaign for CommunityWorks, Cerner's community and rural health line of business, to drive new footprints and increase brand awareness• Craft strategic messaging and positioning to differentiate Cerner CommunityWorks and advance awareness of product and solution offerings, capabilities and successes in the marketplace and across the broader organization• Create and promote marketing content, such as lead generation tactics, sales enablement collateral and thought leadership materials over various channels (digital, print, social, video, etc.) to build pipeline and support business growth • Coordinate quarterly press releases with PR team to promote client achievements, market momentum and credential Cerner as the market leader in the community and critical access market• Track, monitor and measure the effectiveness of marketing activities through Salesforce • Collaborate with key business group stakeholders to ensure go-to-market strategy aligns with business goals• Work closely with cross-functional teams, such as sales, product managers, PR, shared services and events teams, to execute integrated sales and marketing strategies • Analyze market data, trends, consumer preferences and competitor behavior to optimize CommunityWorks marketing strategies

Kansas City, Missouri Area

•Create, execute & maintain content calendar for paid and organic social media campaigns from start to finish•Analyze, track & report on social media analytics across platforms (paid & organic)•Execute outbound email communications for NAIA marketing campaigns through Constant Contact•Manage membership and target audience lists through ongoing data acquisition and database management•Coordinate, update and maintain website content for a variety of departments •Support the VP of marketing with the marketing, communications, coordination and execution of advertising campaigns, association events including a national convention, membership meetings and fundraising events•Coordinate with the marketing team to develop & implement marketing projects, such as the creation of print and digital content, leading to project completion

•Served as the primary marketing and event operations contact for Men's and Women's Soccer and Baseball•Coordinated all marketing and promotions for Men's & Women's Soccer, Women’s Basketball and Baseball to increase fan awareness and improve fan experience•Served as the secondary contact for Men's Basketball, including running all in game promotions and on-court recognitions at every home game•Assisted in ticket operations •i.e. season ticket renewals,seat relocation, group sales, etc. •Utilized Ticketmaster Host for Men's and Women's Basketball ticket sales•Coordinated special events for the athletic department •i.e. Aces Stakes Fundraiser, Student-Athlete Academic Honors Breakfast, Tip-off banquet, Lunch with the Aces, 2017 Aces Golf Outing, on- campus promotions, etc. •Oversaw the Junior Purple Pack (JPP) membership database and implemented promotional plan•Scheduled and managed youth Court Crew/Ball Kids in conjunction with Junior Purple Pack•Displayed daily customer service to UE season ticket holders, fans and donors•Produced in-game music for Men's and Women's Soccer and Baseball•Determined strategic plan for the Men's and Women's Soccer, Women's Basketball and Baseball seasons to increase fan awareness•Conducted outbound sales call in efforts to meet our yearly season ticket, mini plan and single game sales goals •Processed game expense invoices and daily reconciliation report•Led all on-campus grassroots marketing efforts•Assisted in implementing the interactive Social Media campaign to better engage fans and increase page impressions•Assisted with managing the day-to-day social media operations •i.e. copywriting and developing creative concepts for all sports with graphic designer•Wrote game scripts for Men's & Women's Soccer, Women's Basketball and Baseball• Created content for e-mail marketing and special event invitations

•Facilitated all game day setups at Sporting Park•Assisted in the production of pre-game and half time events•Managed all pregame special guests •i.e. Color Guard, Military Family, National Anthem, Team of the Week, etc.

Sporting Park

•Facilitated setups for all events at Sporting Park, such as games, concerts and meetings•Executed setups for offsite events, such as Fiery Stick, Boulevardia, Day of Play, etc•Managed Gate Give Away Crews•Assisted in the production of pre-game and half-time events

•Organized and implemented promotions, contests and other game day activities for Missouri home sporting events •i.e. National Anthem, item distribution, Family Fun Zones, inflatables, etc.•Served as lead intern for swimming & diving and gymnastics•Produced in-game music at multiple swimming & diving meets as well as one volleyball match•Wrote scripts for swimming & diving and served as meet producer•Assisted with football game day promotions including giveaways items, on-field presentations, and T-Shirt Gatlin Gun•Assisted in the marketing for ZouRewards, a new student rewards app•Handled the day-to-day operations of program with fellow lead student intern•Planned and executed all on-campus marketing efforts•Designed promotional flyers for all Missouri sports in Adobe Photoshop and InDesign.•Managed game day interns in lead intern position•Assisted with game day event management, including pre-game, in-game and post-game production

•Greeted customers and seated them according to their preferences•Attended to customers needs by providing menu information, serving meals and ensuring continued service throughout the dining experience

•Conducted the situation and SWOT analysis of current social media presence•Assisted in the production of the creative brief•Created engaging photo, text and video content for the #BeAnOutlier Campaign•Edited content in Photoshop, InDesign and Final Cut Pro•Organized social calendar via Hootsuite

•Created the promotional plan for Royals Ladies•Researched data for SWOT and situation analysis•Contributed content to media kit•Organized details for kick-off tailgate•Collaborated with Director of Social to create a social media calendar•Generated content for Facebook, Instagram and Twitter

University Of Missouri Athletic Department

•Organized and implemented promotions, contests and other game day activities -(i.e. National Anthem, item distribution, Family Fun Zones, inflatables, etc.)•Assisted game day event management, including pre-game, in-game and post-game production•Managed poster display tables•Welcomed special guests to our facility

•Assisted in monthly, quarterly and annually mailing projects•Indexed applications, disbursements and statements in ImageNow system•Assisted in general file organization•Processed return mail

Journalism, Strategic Communication

Education record

Activities and Societies: Yearbook Staff, Student Council, Speech and Debate