Shelby Larson Email & Phone Number

Huntsville, AL, US

Huntsville, Alabama, United States

Huntsville, Alabama, United States

• Led the development and implementation of a dynamic Careers webpage over the course of a 17-week contract, showcasing the company's new 150+ job openings and aligning with DoD contract requirements.
• Spearheaded the optimization of the company's mobile website, ensuring responsiveness and an enhanced user experience, resulting in improved accessibility for potential decision makers and employees during the RFP.
• Orchestrated comprehensive marketing campaigns with a fully remote team, including social media strategies, collaboration with vendors for billboard and radio ads, and targeted Google Ads campaigns.

• Provided PR and social media advisory for an NFL athlete (subject to non-disclosure agreement; no further details available).
• Ideated and strategized social media content that resulted in a 200%+ increase in followers and follower engagement.

• Grew Boise State Football’s accounts by 70k followers, including the creation of a TikTok account, through planning, creating, and scheduling creative posts that met brand standards.
• Generated 3.5M+ interactions on all platforms (growth of 65%) and generated 42M+ impressions on Twitter.
• Responsible for day-to-day management of Boise State Football accounts on all platforms, including live tweeting and real-time game content for both home and away games.
• Manually pulled large sets of social media engagement data to analyze content performance, platform growth, and identify areas for improvement which I compiled into quarterly reports for internal and external.
• Collaborated interdepartmentally with football, creative, & senior staff to plan content and integrate key partners

Huntsville, Alabama, United States

• Planned and executed marketing campaigns and strategies, including email, social media, and print.
• Measured business success through KPIs and identified future growth opportunities via data insights.
• Created full branding kits including logo design, photography, color scheme, typography, and brand guidelines.
• Built, designed, and maintained responsive and visually appealing websites through WordPress and Wix.

Huntsville, Alabama Area

• Created innovative digital mock-ups, email campaigns, print marketing material, and social media content to drive traffic, engage visitors, and convert visitors to prospects.
• Presented proposals to internal stakeholders that forecasted marketing plans and social media campaigns.
• Developed Facebook and Google Ads while employing SEO tactics to target specific users for key promotions.
• Modernized web pages and controlled all social media presence as a tool to enhance customer engagement.

Huntsville, Alabama Area

• Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base, which resulted in becoming the top salesperson at the company.
• Maintained and built customer relationships by identifying needs and offering appropriate services.
• Trained and supervised new and existing employees to maximize team agility and performance.

As the Vice President - Public Relations, I worked to promote the Epsilon Lambda chapter through creating various forms of advertisement as well as planning and executing events. I was responsible for a staying within my budget, which I divided up myself based upon what was needed that semester. I was also responsible for the thirteen people within my.

As VP of Communications, I was responsible for promoting Greek Life through creating innovative advertising campaigns for the College Panhellenic Council. I developed and executed branding and imaging campaigns through social media. My work contributed to more than doubling the amount of new registrants for recruitment from the previous year.

Jackson, Tennessee Area

I worked as a Pre-School teacher within the Englewood Pre-School Ministry. I supervised and engaged children in age appropriate activities between Newborn and 5 year old classrooms, designed and implemented behavior modification techniques, and read to children and taught them simple drawings, handcrafts, songs, and other activities.

Bachelor Of Science In Business Administration, Digital Marketing

Activities and Societies: Elected as College of Business Senator for Student Government Association in 2017 and 2018 | Member of The.

Education record

Activities and Societies: National Honor Society, Beta Club, Coding Club, FCA, Chess Club