Shelby Alexander Email & Phone Number

Los Angeles, Ca, Us

El Segundo, California, United States

• Leadership role managing a team of lead & senior designers to develop innovative and visually captivating brand design for Barbie.• Collaborate with global brand teams and leadership to create 360 brand campaigns, demand creation video (broadcast + streaming), and merchandising guides that translate brand values, engage target consumers of all ages (kid + adult), and contribute to the overall Barbie brand experience.Partners/Clients: Airbnb, Google

El Segundo, California, United States

• Art direct & lead design for the Barbie & Polly Pocket brands globally, with impactful creative designed to engage consumers of all ages across touchpoints (e.g., digital, retail, special events, partnerships, video and photography, 360° campaigns, etc.).• Creative direct & approve global Barbie & Polly Pocket demand creation video from concept to completion (i.e., video production for all commercials and ads on broadcast tv & online streaming).• Led creative development on the 2024 Barbie brand refresh—the first brand overhaul in 15 years. From strategy/concept to completion and global roll-outs, I redefined the the look, tone, and feel of one of the world’s most iconic brands, ushering it into a new age of playfulness and ground-shifting optimism.• Partners/Clients: Paramount, Warner Bros., Disney

Cincinnati, Ohio, United States

• Art Director & Design Manager for P&G Beauty’s startup skincare brands: developing & owning each brand’s visID, brand guidelines, and 360° vision; managing & art directing all photoshoots for product & talent from concept to completion; managing internal team of designers to execute creative at all touchpoints; owning + specializing in digital strategy and leveraging digital best practices to art direct consumer-focused social, email, and eCommerce creative.• Interdisciplinary Designer for all skincare brands within P&G Beauty (with a focus on Olay): delivering top-tier creative solutions that drive consumer demand + market growth. Primarily includes packaging design, digital & retail design, and higher-level conceptual brand strategy & architecture for Olay.• Directly helped bring in $3.5 Million for Olay.com in my first two years by leading design efforts on Olay’s single most successful eCommerce initiative to date.

Cincinnati, Ohio, United States

• Exhibit large-scale fine art in galleries and museums across the United States.• Recent solo exhibitions: Fall 2021, Lost Dog Gallery + Spring 2022, Indianapolis Art CenterArtist Statement:Shelby Alexander, professionally known as Bad Talents®, expands contemporary concepts of drawing and painting by combining figurative works on paper with recycled textile backgrounds, referencing the pollution of the clothing industry. Her work highlights the tension between the modern experience of beauty, consumption, and industrialization—and the long-term environmental impact of the clothing we wear.

Indianapolis, Indiana, United States

• Brought leadership, cohesion, and creative direction to the PLTW non-profit brand by developing, managing, and championing national corporate brand standards and guidelines across all consumer touchpoints.• Led design efforts for .com, email, social, mailers, documents, and print/digital curriculum.• 360° special event design for PLTW national Summit conferences, with an emphasis on environment-specific, large-scale signage and impactful banners. Extensive experience with printing standards and working with printing, shipping, and installation vendors.

Indianapolis, Indiana, United States

• Creative graphic design for print & digital advertising for 430 agents across the state.• Analyze consumer reports and collaborate on strategy, concept, and execution of annual broadcast campaigns with external agencies (TV, radio, digital, print, social media).• Increased online consumer engagement with seasonal campaigns by 19% with strategic design.• Revamped out-of-date print and digital agent advertising templates to reflect new design codes.Completed voluntary company-sponsored programming classes (Intro to Java; Web Technologies: HTML, CSS, JavaScript)

Indianapolis, Indiana Area

Carmel, In

• Space planning sketches & custom furniture designs• Worked closely with clients and manufacturers to create vision, coordinate designs from start to finish, and regularly meet deadlines and requirements• Consistently recognized for fresh and innovative ideas and applications for furniture, hardware, fabric, and wall-covering selection based on overall design, aesthetic, and client budget

Indianapolis, Indiana

Notre Dame, In

• Provided research assistance, visual direction, and presentation guidance to Notre Dame faculty in search of historical art images relevant to seminars• Produced, enhanced, color-corrected, and formatted digital images to expand library of in-house database consisting of 160,000 art images for the College of Arts and Letters student and faculty use

South Bend, Indiana Area

• Worked with curatorial & educational staff to prepare galleries for exhibitions, supervise youth classes, and assist with SBMA-sponsored community outreach programs and special events• Utilized studio space, critiques, and artist workshops in preparation for a final exhibition at SBMA

Greater Pittsburgh Area

• Worked with a team of artists and museum staff to install Japanese artist Chiharu Shiota's site-specific installation, "Trace of Memory"• Weaved intricate, all-consuming webs of black yarn to cover 4 floors and 8 rooms of the Mattress Factory's newly acquired location

Notre Dame, In

Bachelor Of Arts (B.A.), Visual Art & Design; Minor In Business Economics, 3.7/4.0

Activities and Societies: Chair of Marketing & Design for Lewis Hall CouncilDean's List Recognition, 2010-2012

Philosophy; Business, 3.8/4.0

Activities and Societies: Fashion Society, Philosophy Society: King's College London Students' UnionStudy Abroad Program: London, England

Fashion Design Intensive Program, Fashion/Apparel Design

Creative conceptualization, team-building exercises & collaborative designs, fashion illustration, pattern-making, sewing & construction.

Art History; Photography, 3.8/4.0

Undergraduate Visiting Student: Summer 2011 Semester