Shelby Cooney, Mba Email & Phone Number

United States

Arlington, Virginia

Greater Atlanta Area

Responsible for driving new account growth through the online and mobile channels through developing and executing a strategic digital sales roadmap incorporating core value propositions for product lines, establishing cross-functional relationships with business and technical functions, while developing an improved client experience to encourage clients and prospects to utilize self-service solutions and opportunities that better deliver financial confidence:o Introduced clients to successful activation of new consumer and business cards via creation of the first Unauthenticated Debit and Credit Card Activation website for the bank, reducing customer fall out and enterprise costs by providing clients with a self-service digital option-2017: Built option for balance transfer and statement delivery preference updateso Generated innovative digital ideas for growth, while managing digital demand, experience and conversion through an accelerated scaled agile development framework. Managed the product lifecycle through UX design, scrum development, maintenance, client experience enhancements, and delivery for new products for multiple divisions and market segments. o Analyzes, modifies, and enhances existing products to maximize profitability and meet customer needs. Led successful delivery on notable projects:-Mobile Real Time Offers Capability to allow clients the ability to receive unique, targeted offers for fulfillment through mobile devices-Discovery and creation of a digital, self-service online account opening application for Business Credit Card product

Greater Atlanta Area

Business leader to drive new relationship growth and existing client cross-selling through the online, mobile and tablet banking channels. Managing personalized client presentment in real time inbound channels. Notable responsibilities included: • Ensuring promotional offers presented to prospects and clients are accurate prior to presentment through the digital channels, including conducting appropriate user acceptance testing of new functionality and validating language and offer components. • Using statistical methods and web analytics for continuous iterative exploration and investigation of client interactions across the digital channels, specifically to understand product performance and identify functionality improvements. • Document key findings from analysis and present information to stakeholders and senior executives. Partnering with UX, Developers and Marketing to drive continual digital product enhancements to generate stronger growth through the online New Account Center, while improving the overall client experience.

Greater Atlanta Area

Conducted and managed operational and project work in the Sales Development Department for a multi-billion dollar industrial supply firm. Executed daily marketing strategy focused on generating long-term, high-margin sales through the direct evaluation of customer potential and industrial trends.Notable responsibilities included:• Managed and expanded customer base within region of Texas and Louisiana through daily customer segment research, analysis of industrial activities and account maintenance initiatives. Manager of approximately 9,000 customer business accounts. • Generated daily, monthly, quarterly and annual company-wide reports to reflect sales history and customer trends. • Managed an 18-week company-wide catalog allocation procedure, including the organization, assignment, tracking and review of 33,000 customer accounts. Led and executed 20 audits for 18-weeks and 70 annual audits to identify 7,000 accounts reflecting potential missed sales opportunities.

Washington D.C. Metro Area

• Maintained records, organization and management of Georgetown's student association that seeks to fulfill the basic human right to clean water in impoverished regions through the awareness, spirituality and implementation of Catholic Social Teaching. • Taught Georgetown University Spring 2014 Course: “Catholic and Ecology Teaching” to supplement academic social teachings with real-life application. Conducted independent tutorial: "Catholic Social Teaching Principles: Human Dignity and the Water Crisis".• Engaged and supported a partnership with the Nyumbani Village in Nairobi, Kenya, an orphanage for HIV-positive children, to fund well construction. Implemented fundraising and awareness efforts to achieve the $6,000.00 goal for funding continued water justice support through a partnership with The Water Project to provide additional relief for impoverished regions of Kenya and Uganda. Led media campaigns, website content and publications to expand development and increase the organizational message and reach.Projects supported:-Location: Akabereera Village-Kenshunga, Western Kiruhura, Uganda• Impact: 180 served, construction and installation of fresh-water wells http://thewaterproject.org/community/projects/uganda/new-community-well-in-uganda-6058 -Location: Eshikumulo Community, Kenya• Impact: 500 served, well rehabilitation, sanitation traininghttp://thewaterproject.org/community/projects/kenya/well-rehab-in-kenya-4342?utm_medium=email&utm_campaign=project-update&utm_source=well-rehab-in-kenya-4342

Washington D.C. Metro Area

• Supported Deans, professors, students and staff within the Asian Studies and Global Human Development Program with academic research, event preparation, academic program organization and office management initiatives. Instrumental in donor maintenance and social media development.• Created an online portfolio, showcasing graduate students’ research to attract visitors, ensure recognition and prompt collaboration and dialogue with other universities, donors and users.

Washington D.C. Metro Area

• Organized and implemented a two-week campus-wide orientation program for over 7,000 new and returning students, including the hosting of annual Georgetown University traditions such as Welcome Back Jack BBQ, Community Resource Expo and Midnight Carnival. Provided the organizational support for 50+ student-organization led events through the management of a $44,780.00 budget.• Led marketing and communications efforts to promote events and increase attendance, donations and auxiliary sponsorships. Created a marketing framework for staff of 4 to utilize, while managing all promotional publications, web content and social media outreach. Increased free distribution of food and t-shirts to students by 50% through competitive negotiation with vendors and services.

Washington D.C. Metro Area

• Mentored adjudicated youth in the District of Columbia juvenile justice system to provide positive youth development activities aimed at reducing recidivism rates among participants, while strengthening interpersonal and communication skills to elevate self-respect.• Certificate of completion as a DC Mandated Reporter. Provided ASVAB training and support to those participants who were preparing for United States Military entrance.

Washington D.C. Metro Area

• Instrumental in office management, financial support, development and communications for a nonprofit, nonpartisan advocacy organization providing data-based analysis and policy leadership to ensure early education, child health and well-being and economic security for all children within the District of Columbia through data-informed policy decisions.• Created and implemented a strategic communications framework aligned with the organizational mission to promote awareness and development building through implementation of researched best practice inbound marketing approaches. Supported website design, social media outreach improvement, analytics tracking and implementation of standard operating procedures for organizational messaging.

Salisbury, Md

• Responsible for the testimony of constituents, interest groups and representatives with issues under consideration. Reviewed and responded to concerns of constituents and determined how governmental action can be of assistance. • Alerted constituents of government actions and programs by way of letters, e-mails, phone calls and individual meetings. Provided event planning and logistical support for community forum for 2012 Hurricane Preparedness.

• Managed a staff of 6 teachers. Planned, directed and monitored instructional methods and content of educational student activity programs for 50 children ages 18mo.-12yr. Prepared and maintained accounting, personnel reports and records for the Office of Child Care.• Key accomplishments include: increased student enrollment by 50%, created and instituted an employee handbook, computerized the center, developed and enacted payment policies and accounting metrics, supported staff recertification and accreditation efforts.

Willards, Md

Bachelor Of Arts (B.A.), Political Science And Government

Graduated with Honors. Double minor in English and Catholic Studies.

Master Of Business Administration (Mba)

Education record