Leadership role for an independently owned small business providing marketing, fundraising, operational advisement, Board of Directors development, and project management services to food cooperatives and independent grocery stores. Specializes in public relations and critical incident communication, ensuring clients are able to effectively navigate difficult situations that require a blend of critical thinking, tact, humility.Supports clients across the country in building robust community engagement and marketing initiatives to drive awareness, donations, and membership recruitment. Develops and executes analytical tools and market studies to help clients assess project feasibility, including industry, demographic, economic, and geographic/regional analysis.

Experience Highlights: Leads strategy and content creation for annual marketing campaigns and community engagement initiatives. Manages and drives all media relations as key agency representative. Creates content and engagement strategy for annual giving campaigns for both traditional direct-mail and digital outlets. Drives year over year increases in unrestricted annual giving. Crafts and manages all messaging and branding for agency events, which drives $600,000+ in annual unrestricted revenue for the organization.

Experience Highlights: Research, writing, and submitting government, foundation and corporate grants for both unrestricted operating revenue and restricted program funding. Responsible for communicating guidelines to program teams and working with program directors to successfully articulate funding needs and budget reports.Managed annual grant portfolio of $200,000+

Services included website layout/design, copy writing, content marketing strategy, lead generation strategy, database integration, social media strategy, and staff training. Industry expertise includes real estate, retail, sustainable agriculture/gardening, and fitness/health.

Experience Highlights: Directly managed all marketing campaigns, media relations, digital assets, and department budget.Created concept and copy for all print/digital ads, direct mail campaigns and sales collateral for four (4) unique brands under the corporate company. Website design, copy, and lead generation strategy for 5 unique brands under the corporate company. Developed and managed page one, position one ranking for local for search results targeting company’s products via SEO best practices. Developed company’s new community engagement plan which included the creation of a company-wide donation policy, budget/material tracking, nonprofit partner selection, and follow up marketing promotion.

Experience Highlights: Assisted in the creation of sales program designed increase brand awareness for new product line. Created 2 unique blogs with a focus content marketing to cultivate a dedicated customer base. Hired and managed all freelance writers, including industry thought leaders. Researched, selected, and executed all events attended by or produced to promote company. All events were lead generation driven with a focus on reporting ROI. Co-lead creation and implantation of company’s lead source tracking within current sales system to report on the ROI of annual marketing campaigns. Trained sales staff at all company locations.

Blackstone Publishing (January 2013-June 2013)One of the largest independent audiobook publishers in the United States, offering over 23,000 audiobooks. Duties included author research, data entry and content creation for audiobook website. Ashland Creek Press (August 2012-December 2012)Assisted in market research, conducting and publishing author interviews, and creating press releases. Wrote marketing pitches for fiction, non-fiction, poetry, and biography titles. Launched social media presence for newly published authors. Jackson County Library Foundation (January 2012-May 2012)Assisted Director Shelley Austin in drafting and writing a grant proposal for the Babies in the Library program held in Jackson County Libraries. Researched all aspects of the grant proposal and the library program and then submitted a grant application to regional foundations. Several grants were secured and the project was successfully funded.