Shelby White Email & Phone Number

Denver, Colorado, United States

Oversee AEG Presents' Global Touring Artist Development programs and non-traditional marketing campaigns for Global Touring roster. Mobilize AEG's global network to create bespoke marketing activations across the company that are focused on artist tentpoles such as album releases, festival plays, and tour announces. In addition to collaborating with internal teams, I also evaluate and facilitate philanthropic tour partnerships and third-party activations. Analyze the market place to identify current trends, emerging talent, and measure the success of past marketing campaigns and tours.Developed numerous departmental tools to formalize the identification of third-party partners, marketing activations, and upcoming campaigns.Member of AEG's People for The Planet ERG and Climate Positive Touring Team.

Nashville, Tennessee, United States

Oversaw daily operations and overall strategy for Tour Development Department. In this role, I was responsible for adding value to all live events (tours, streams, promotional tours, special events, etc.) and serving as the in-house touring expert. By collaborating with artist agents, managers, promoters, and third-party contractors as well as WMN Artist Development, Radio & Streaming, Publicity departments; and WMG Tour Development Teams I was able to create strategic live opportunities and momentum around current tour and promo dates, including virtual opportunities. In addition, I created and maintained ticketing and tour marketing budgets and reviewed tour support requests for roster. I ensured that Warner Music Nashville artists were competitive in the touring space by analyzing tour engagement and schedules for roster and competitors and communicating touring priorities, schedules, and policies to all departments.

Nashville, Tennessee, United States

Greater New York City Area

As part of the Top 40 promotion team, I helped WBR achieve two #1 Records (Lukas Graham “7 Years”, Jason Derulo “Want To Want Me”), the Most Added Single in Mediabase History (“Want To Want Me”), and the Most Added New Artist in Mediabase History (Kaya Stewart “In Love With A Boy”) on the Pop Chart.Created and distributed some of WBR’s most vital reports; covered radio shows and events in and beyond the New York area, most notably Dua Lipa’s Chicago showcase and WSTW/Wilmington’s Flower Market with the Goo Goo Dolls; created, designed and distributed all Top 40 delivery and impact blasts and advertisements; handled all ticketing requests and buys for the New York office; organized, planned, and catered monthly office happy hours.

Greater Los Angeles Area

Created, developed, and distributed reports to the Promotion Staff daily using Mediabase, Nielsen SoundScan, BDS Radio, BDS Music Tracking, BDS Encore, BDS Realtime, Media Monitors, Rate The Music, and Shazam. Handled all ticketing requests and ticket buys for the department nationwide.

Greater Los Angeles Area

Curated content for “Brands in the News” on UTA’s Brand Studio’s website, assembled marketing materials, and coordinated stakeholder interviews.

Greater Los Angeles Area

Completed UTA’s “UTA University Program” and served the Agency through desk coverage, mail delivery, and coordinating and supervising events.

Greater Los Angeles Area

Responsible for defining and maintaining the brand of Buskin and Buskin's artists, most notably two-time Grammy-nominated Andra Day.

Cape Town Area, South Africa

Wrote, edited, and published articles for "Rolling Stone South Africa’s" website. Interviewed and generated compelling storylines about Cape Town artists for "One Music City".

Los Angeles Metropolitan Area

Produced bios, press releases, and pitches for campaigns and participated in traditional and digital media for new releases, special events and tours.

Greater Los Angeles Area

Hosted a weekly one-hour radio show that highlighted Australian music and featured industry guests and interviews.

Greater Los Angeles Area

Created and oversaw the programming schedule, enforced Rules of Conduct, and upheld programming quality through inaugural One-on-Ones and DJ Tests. First PD to generate revenue in KXSC history.

Greater Los Angeles Area

Inaugural Live Show Promotions Director. Accommodated and interviewed bands during show; promoted show through the Live Show’s Facebook and Twitter accounts.

Greater Los Angeles Area

Singlehandedly interviewed, recorded, edited, and synthesized packages that were broadcast on national television. USC’s inaugural representative for ESNPU's student correspondent program.

Washington D.C. Metro Area

Engaged in field reporting assignments in the DC-Maryland-Virginia area. Wrote and edited show highlights and teases.

Public Relations, Music Industry, Journalism

Activities and Societies: KXSC Radio, Public Relations Student Society of America, Annenberg Connection Mentor Program, Annenberg Scholar.

Exchange Student

• Exchange student in Sydney, Australia