• Maintain hospital website (Intensity), intranet, physician practice sites• Manage social media presence including Facebook, Twitter, Instagram, & LinkedIn• Write educational articles promoting hospital services building brand identity• Coordinate all media relations, inquiries, interviews, and hospital events• Manage all marketing initiatives including, but not limited to: billboards, print advertising, digital campaigns, radio scripts, commercials, events. • Maintain strong community and media relations• Brand Management including monitoring the appropriate execution of enterprise identity, including logo and messaging in all media formats- print collateral, digital, facilities and advertising media.Financial Administration: Tracks and maintains the departmental budget by project and overall budget through current systems. Coordinates and tracks hospital sponsorship of events and requests for support. Tracks vendor orders for collateral.Physician Recruitment General Summary: Responsible for full-cycle physician recruitment, including assuming responsibility for execution of physician recruitment strategies including sourcing of candidates, planning and coordinating site visits/interviews. Identifies, develops and maintains recruitment sources and relationships. Projects/Accomplishments: 1.)Write articles, set up interviews, take photography for the hospital's Healthy Happenings magazine, which is quarterly. 2.) Launched new website for employed physician practices - sites allowed for better SEO, and trackability with digital campaigns 3.) Launch targeted direct mailer initiatives including primary care, cardiology, total-joint, 3D mammography, and special events. Area of responsibility covers area hospital, 12 employed physician practices, 2 urgent care locations and Haywood Regional Health & Fitness Center.