Sheldon Scott Email & Phone Number

Work in collaboration with President/Founder, Workshop Editorial Director, and Workshop Creative Director to develop Eaton Archives Book Project, Eaton Brand Video, Eaton Virtual Art Tours and Eaton TBL Training Videos

Work in collaboration with President/Founder, Workshop Editorial Director, and Workshop Creative Director (Eaton’s day-to-day PR point of contact for agencies) on PR: ensure all PR is aligned, strategic, and meeting ownership’s and President’s goals for Workshop and PropertiesLead and oversee crisis communications strategy and implementationDevelop overall brand communications and PR protocol for all Eaton employees and external vendors/partners (identifying spokespeople, briefing and… Show more Work in collaboration with President/Founder, Workshop Editorial Director, and Workshop Creative Director (Eaton’s day-to-day PR point of contact for agencies) on PR: ensure all PR is aligned, strategic, and meeting ownership’s and President’s goals for Workshop and PropertiesLead and oversee crisis communications strategy and implementationDevelop overall brand communications and PR protocol for all Eaton employees and external vendors/partners (identifying spokespeople, briefing and prep process, etc.)Manage local PR managers or coordinators at each property and ensuring local strategies ladder up to the global brandSupervise and advise Hotel General Managers regarding branding, pillars, PR and MarketingManage third-party contractors in social metrics and DEI effortsSupport Creative Director, Editorial Director, and Director of Commercial Strategy in developing visual and communications infographics and metrics for Eaton’s TBL tracking that can be communicated to the public and guests via our website, social media, guest communications, and PRDevelop reports that measure the success of brand, social, digital, and physical efforts in branding, pillars, and creative;Compile local and international media coverage of the brand and property Show less

Work in tandem with Managing Director to track and measure Eaton’s donations and in-kind contributions across social, environmental, community, and humanitarian sectorsCreate impact on a global and local brand level through strategic partnerships with non-profits and social causes

Represent Eaton in relationship cultivation and partnership execution with new owners and partnersEnsure all F&B operations, partners, and vendors are in line with company mission, vision, concept, strategy; ideate and implement F&B conceptsWork with Head of Operations and ownership on researching new Business Growth and Development and expansion opportunities; ensure all development projects tell the Eaton storySupport Managing Director and work with Creative Director in… Show more Represent Eaton in relationship cultivation and partnership execution with new owners and partnersEnsure all F&B operations, partners, and vendors are in line with company mission, vision, concept, strategy; ideate and implement F&B conceptsWork with Head of Operations and ownership on researching new Business Growth and Development and expansion opportunities; ensure all development projects tell the Eaton storySupport Managing Director and work with Creative Director in cultivating relationships with creatives, industry leaders, and influencers across all levels (music, PR, artists, film and fashion) in order to establish and maintain awareness of brandCreate and realize new partnerships, revenue streams and business models; develop and oversee strategic partnerships and alliances (artist, media, music, retail, technology, environment etc.), aiming to leverage other brand’s influences and attract their audiences and communities to the Eaton brandVet inbound and proactive outreach for all partnership, collaboration, and sponsorship opportunitiesExecute and build partnership and sponsorship opportunities; coordinate with all brand partners to ensure a positive and mutually beneficial relationshipEnsured each event, partnership, etc. has clear social media, PR, cross-promotion, email capture, and call to action opportunities Show less

Work in tandem with President, Creative Director and Editorial Director, to develop and oversee global and local PR and communications strategy and planSet up external PR agencies for success by providing strategic guidance on global and local strategies, consistently providing updates from the internal Eaton team on initiatives, events, partnerships, programming, etc.Lead Property Pillars and Communications teams (including all branding, PR, marketing, digital, and creative positions)… Show more Work in tandem with President, Creative Director and Editorial Director, to develop and oversee global and local PR and communications strategy and planSet up external PR agencies for success by providing strategic guidance on global and local strategies, consistently providing updates from the internal Eaton team on initiatives, events, partnerships, programming, etc.Lead Property Pillars and Communications teams (including all branding, PR, marketing, digital, and creative positions) who report to the Workshop’s team under HOP oversight running Show less

Bachelor'S Degree, Psychology

Bachelor Of Science, Psychology; Minor In Business