Sheldon Lee Email & Phone Number

Baton Rouge, La, Us

Baton Rouge, La, Us

Baton Rouge, Louisiana, United States

Leads the creative direction and production of video content for LSU’s athletics programs, enhancing digital presence across platforms such as social media, television, and premium services, in which Olympic sports accounts earned 35M+ engagements in FY24. Spearheaded the video strategy for LSU Women’s Basketball, achieving a 29.5% increase in social media followers, reaching 468.6K. Produced high-impact videos garnering 29.6M+ views, 1.6M+ likes, 17K+ comments, and 3.7K+ shares from February 2022 to July 2024. Managed departmental operations, including annual evaluations, administrative tasks, and department budget, ensuring systematic and efficient team functioning. Collaborates closely with communications, marketing, and corporate sponsorship teams to streamline project execution and content delivery.

Baton Rouge, Louisiana, United States

Oversaw video production for LSU’s 20 Olympic sports programs, managing a team of 15 student interns. Led video production for LSU Women’s Basketball during their historic 2023 NCAA National Championship season, increasing the social media following by 241.8% to 336.3K. Developed training programs for student interns, focusing on skill development and professional growth. Formulated social media and branding presentations that significantly influenced top recruits' decisions to commit to LSU.

Baton Rouge, Louisiana, United States

Produced video content across platforms including social media, television, and in-venue video boards for LSU’s 21 NCAA athletic programs. Documented LSU Track & Field’s 2021 NCAA Men’s Outdoor National Championship season, leading to the program’s top-ranking social media account in the NCAA. Directed video content strategy for LSU Women’s Basketball, achieving the highest interaction growth among the top 100 NCAA programs, with a 496% increase in social media interactions and 146.6% growth in followers. Contributed to the enhancement of LSU Baseball’s social media presence, positioning it among the top 5 nationally for social media interactions with a 116% increase.

Fayetteville, Arkansas, United States

Led the creation of branded social media content for Learfield and Arkansas Athletics, produced and/or coordinated 398 posts over a year, resulting in 1.7M+ engagements. Strengthened brand alignment and corporate partner satisfaction through consistent content delivery, leveraging analytics and trends to enhance engagement.

Lake Charles, Louisiana, United States

Executed marketing and promotions plans for McNeese's 14 NCAA varsity programs, boosting visibility and engagement. Established and launched digital media content department, enhancing brand consistency and recognition in the Southland Conference and NCAA Division I Football Championship Subdivision.

Beaumont, Texas, United States

Crafted headlines and content to increase web and social media traffic for 12News. Produced engaging sports and news stories, boosting viewer interactions across multiple platforms. Utilized SEO and social listening to discover and promote relevant content.

Master Of Science - Ms, Sport And Fitness Administration/Management

Activities and Societies: LSU Athletics

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Freshman Business Society

Education record

Activities and Societies: UIL Academics, Academic Team, Student-Athlete (Football, Track, Baseball)