Running an agency is incredibly difficult. You have to be great at a lot of things and then quickly be able to learn new things as you grow. But how are you supposed to do that? There are no training programs, YouTube videos, podcasts or books that’ll teach you. My mission is to help ad agencies be wildly successful. I believe that it’s possible to love your job, do great work and make good money in a business that’s completely bonkers. So, here’s my pitch. I did it. Myself and a wonderful group of incredibly talented people somehow built a Deutsch LA into a great agency, did a mountain of spectacular work and loved it 94.3% of the time. I want to help others do that.Here are the some of the elements that can make that so…Plan to Win More New BusinessThere isn’t a great agency out there that bats under 700. You need to be brilliant at this and if you aren’t, I have loads of ways to help you grow your agency.Make Your Culture a Business AssetLet’s face it, a lot of agencies can do what you do. Yes, you may have a slightly better portfolio, set of case studies, fee structure or silver tongued closer, but it’s possible your advantages are marginal. But what they can’t copy is your culture.Produce More Great WorkEvery agency wants to make great work, but most don’t. Most clients and agencies rarely agree on what great work is causing a disconnect that leads to all sorts of problems. There are many ways to fix this.Negotiate Better Compensation and Make More MoneyWhile every client wants things cheaper and will sic their procurement thugs on you, there are lots of ways to still win the day. Have the Best HumansThere’s no new business or great work without great people. As a CEO your job is head of HR. Get that right and you’re the best agency on the planet.Keep and Grow ClientsKeeping and growing existing clients is where real, sustainable and valuable businesses are made. Do you have a plan to keep the honeymoon perpetual? Now WhatYou have access to one of the best new business getters and agency runners in advertising (according to my mom). My only requirements are that you’re a nice person, work hard and you’re good to your employees. Oh, and you won’t ask me to poach Deutsch talent or clients.So, Here’s the Close…My offer is to be your secret weapon, coach, confidence builder and a shoulder when shit gets really bad. I’ll provide outsider perspective, be completely honest and 100% dedicated to making you wildly successful. For more information, please message me here or email michaeljsheldon@outlook.com