 Direct the family services team in consultative sales techniques and marketing/brand awareness initiatives in the community.  Manage the collaboration marketing and brand awareness, seeking opportunities for cultivating new and expanded relationships/partnerships with area businesses and other relevant organizations. Direct prospecting for new sales opportunities through a service-driven approach consisting of outbound calls, emails, referrals, and identifying new sales… Show more  Direct the family services team in consultative sales techniques and marketing/brand awareness initiatives in the community.  Manage the collaboration marketing and brand awareness, seeking opportunities for cultivating new and expanded relationships/partnerships with area businesses and other relevant organizations. Direct prospecting for new sales opportunities through a service-driven approach consisting of outbound calls, emails, referrals, and identifying new sales opportunities with existing clients.  Oversee processes ensuring an integrated, seamless, and efficient experience for families being served by the organization and contributing to excellence in service, driving sustainable growth. Collaborate with the leadership team, board of trustees, and grounds services for a seamless and excellent family experience. Forecast and review sales and marketing goals and develop and maintain the budget.  Direct team in planning, scheduling, and conducting burial services and follow-up. Direct and delegate activities related to sales, service, and business operations. Create sales presentations and marketing materials to increase revenue and market share. Direct planning and organizing events and represents the organization at community functions and company-sponsored events. Show less

 Developed and executed marketing plans, showcasing member benefits to increase membership while serving as a personal production sales associate.  Created sales presentations and marketing materials, increased trade show sales by 30%, reaching record-level trade show revenues for the association.  Assisted in the development of new sponsorship and fundraising programs. Collaborated on process improvement reviews, revenue projections, and expenses for annual budget… Show more  Developed and executed marketing plans, showcasing member benefits to increase membership while serving as a personal production sales associate.  Created sales presentations and marketing materials, increased trade show sales by 30%, reaching record-level trade show revenues for the association.  Assisted in the development of new sponsorship and fundraising programs. Collaborated on process improvement reviews, revenue projections, and expenses for annual budget development. Collaborated on budget analysis to meet aggressive revenue targets. Tracked and reported on revenue to the Board of Trustees. Show less

 Developed and executed inside and outside marketing plans.  Involved in implementing a Contact Management System (CRM) that directly impacted the number of leads received and sales finalized. Initiated customized direct mail programs, innovative lead-generation programs, and community outreach projects.

 Recruited, hired, trained, and managed a sales team of 19 funeral directors and sales professionals staffed at 25 locations while executing all facets of business operations and sales team management. Directed sales teams in achieving record sales levels and awards.  Personally delivered $1M+ in annual revenue while overseeing eight full-time sales associates managing 16 accounts in Ohio, Michigan, Kentucky, Indiana, and West Virginia.  Developed and implemented policies… Show more  Recruited, hired, trained, and managed a sales team of 19 funeral directors and sales professionals staffed at 25 locations while executing all facets of business operations and sales team management. Directed sales teams in achieving record sales levels and awards.  Personally delivered $1M+ in annual revenue while overseeing eight full-time sales associates managing 16 accounts in Ohio, Michigan, Kentucky, Indiana, and West Virginia.  Developed and implemented policies, procedures, strategic plans, and budgets while complying with State and Federal Regulations.  Identified, developed, and successfully implemented strategic plans to actualize the company’s goals and objectives. Increased annual sales volume tenfold in 3 years, taking it to $4.8M and raising market share by 14%. Regional leader for percent of YTD budgeted sales during the entire tenure. Named Keystone Associate of the Year in 2008 for producing the highest sales throughout the U.S. Rolled out new programs and software for laptops to field sales reps, ensuring instant, error-free contract entry for quicker turnaround of sales and commissions. Initiated programs that increased the participation of sales reps in decisions made by customers. Established and solidified relationships, leading to rapidly increased sales. Show less

 Consistently met cemetery sales objectives, placing in the Top Producer category 75% of the time with the company. Assisted with designing and writing advertising and marketing materials, and by special request from CEO, conducted an in-depth 6-month market and cost study focused on the potential new product offering.  Contributed to ad-hoc support for the VP of Marketing in strategic direction.