Shelley Caplan Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Washington, District Of Columbia, United States

• Lead an extensive cultural food expansion for the U.S. Department of Agriculture (USDA)’s MyPlate.gov database. Oversee a subcontractor that reviews and validates nutrient information for the MyPlate database.• Serve on the planning committee for the Director of Nutrition Security’s listening tour with nutrition educators nationwide, collecting input for and drafting real-world success stories. • Develop marketing communications plans for national partners and brainstorm strategies for a MyPlate.gov awareness campaign.• Edit social media posts, presentations, marketing plans, new business proposals, etc. • Write corporate standard operating procedures for MarComms. • Synthesized research, arranged interactive workshops with key stakeholders, and contributed significantly to the forthcoming rebranding of WIC, the USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children.

Rockville, Maryland, United States

Developed and led health communications campaigns, advised clients on communications strategies, managed materials development, cultivated relationships between large and small consulting firms, created campaign branding, wrote website content, social media posts, and video scripts, edited journal articles, generated partnerships, interviewed key stakeholders.

North Bethesda, Md

Directed JBS internal and external Corporate Marketing: advertising, sponsorships, materials development, events, social media, email marketing, intranet, and website, including an award-winning landing page about the firm's opioid expertise and projects (also served as producer of several subject matter expert videos about opioid use disorder). Led health communications and marketing campaigns/programs for CDC and NIH clients. Oversaw JBS Creative Services department.

North Bethesda, Md

Led communications and outreach for a CDC behavior change contract focused on vaccinations. Oversaw a contract to produce and distribute to special audiences a weekly radio and web health show featuring the director of an NIH institute, heard by approximately 60 million listeners through the Radio One Network. Managed health-communications efforts for an NIH institute including media tours, content for awareness days, and partnerships. Served as project director on a contract focused on at-risk youth and one focused on women and HIV/AIDS. Directed JBS Corporate Marketing.

North Bethesda, Md

Oversaw a corporate re-branding effort and development of a new corporate website. Led health communications projects (including a campaign for National Women and Girls HIV/AIDS Awareness Day) and business line in Health Communications.

Rockville, Md

Applied social marketing techniques to develop and execute targeted communications strategies, messages, materials, programs, and partnerships via traditional media and new media for teens, parents, health care providers and specific populations including African Americans and Hispanics. Directed the five-year Research Dissemination contract for the National Institute on Drug Abuse (NIDA) that included management and oversight of staff, projects and a nearly $4 million budget; interactive marketing communications; cultural adaptations of materials; electronic product development; and online public awareness campaign planning.-Oversaw all editorial functions for Sara Bellum, the first Federal blog aimed at teens.-Led the award-winning integrated marketing communications campaign for "After the Party," NIDA’s Drugs + HIV> Learn the Link public service campaign aimed at Hispanic teens and their influencers.-Led product development and marketing for PEERx, NIDA’s interactive campaign to educate teens on the dangers of prescription drug abuse. This included an interactive, "choose your own adventure" style online video for teens.-Developed and managed NIDA’s Teen Advisory Group (TAG).Directed various IQ Solutions’ corporate communications projects: the firm’s award-winning United Way fundraising campaign and Volunteer Days, media outreach about a kidney donation between employees, annual holiday drives, an annual health fair, and a volunteer tutoring program with the Ruth Rales Comcast Reading Network.

Rockville, Md

Directed the award-winning integrated marketing activities for "Text Message," NIDA’s Drugs + HIV> Learn the Link public service campaign aimed at African American teens and their influencers.

Rockville, Md

Built a coalition of organizations for an initiative on behalf of NIH's National Institute on Drug Abuse (NIDA). Developed web content and promotions for communications campaigns targeting teens.

Bethesda, Md

Developed and led web marketing tactics including content partnerships and live web chats for initiatives at the Agency for Healthcare Research and Quality (AHRQ).

Washington, Dc

Directed the organization's entertainment-education initiative and worked with celebrity spokespersons. Managed development of national and state online, print and broadcast advertisements and partner endorsements. Produced videos. Oversaw the re-development of the organization's website. Developed partnerships, pitched media, and helped create event ideas for the activity guide for youth advocates.

Washington D.C. Metro Area

Led media outreach promoting faculty publications, research, events and courses /programs across the university's various colleges and centers. Served as editorial director over the annual Media Directory. Managed the responses to daily media requests for experts on myriad topics. Oversaw media logistics for national events featuring prominent public figures.

College Park, Md

Publicized on-campus entertainment events featuring nationally known bands, high-profile authors, and comedians.