Shelley Singleton Email & Phone Number

New Mexico, United States

I help organizations clearly articulate who they are and what they offer their target audience through brand strategy/messaging, sales copy, and value-based content.Focus on: brand strategy, brand messaging, audience personas, website copy, landing page copy, email copy (sales, nurture, welcome series, cart abandon, etc.), product descriptions, press.

Write digital sales copy for Houzz (B2C) and Houzz Pro (B2B) in their distinctive brand voice.

Los Angeles, CA/Cannes, France

Seasonal position for two Cannes Film Festivals. Managed all aspects of the membership program for The American Pavilion including event list set-up, community outreach, e-blast strategy/creation, website updates, and member relations. On-site responsibilities included managing registration/check-in process, member services, membership sales, after-hours.

Kolkata, India

Serving as a volunteer Kiva fellow, I helped on-board a new microfinance partner and growing NGO in Kolkata, India. Primary duties included training staff on Kiva processes and procedures, developing additional training materials for branch offices, and assisting staff with the loan-posting process which included writing borrower profiles, repayment.

Santa Monica, CA

• Developed digital marketing strategy for all Hollywood and documentary film titles to highlight the IMAX release, leveraging the IMAX brand and targeting the cinephile audience base.
• Member of IMAX.com redesign task force, representing the Filmed Entertainment Group. Provided strategic guidance on site architecture, content, and user experience to better showcase and promote films in IMAX.
• Served as copywriter for websites, email content, film sales sheets, press releases, and various marketing collateral (including a 200+ page theatre marketing guide).
• Oversaw creative agencies on development of documentary film websites from concept and content to stakeholder approvals and launch.
• Guided social media strategy and messaging to engage fans with film content and sweepstakes.
• Developed online promotions to extend IMAX messaging and engagement with key audiences.

Santa Monica

Became the first person in the organization with a digital-specific marketing function, growing it from a part time responsibility to a full time job. Launched company Facebook and Twitter pages, managed content for IMAX.com, and oversaw the email database.

Santa Monica

Was directly involved with publicity, promotions, market research, digital, field marketing and event planning, as well as the go-to person for copywriting and editing.

Greater Los Angeles Area

Worked with the ad sales team at Fortune magazine.

Nara, Japan

Taught English to students of all ages and levels at one of the largest English conversation schools in Japan.

Ba, Communication Design

Education record