Shelley Shepherd

Shelley Shepherd Email and Phone Number

Demand Automation @ IBM
new york, new york, united states
Shelley Shepherd's Location
Cape Breton, Nova Scotia, Canada, Canada
Shelley Shepherd's Contact Details

Shelley Shepherd work email

Shelley Shepherd personal email

n/a

Shelley Shepherd phone numbers

About Shelley Shepherd

Specializes in marketing strategy, target audience segmentation and strategy, database marketing, campaign results reporting, analysis, business process and marketing automation. Focused on using data to drive results.

Shelley Shepherd's Current Company Details
IBM

Ibm

View
Demand Automation
new york, new york, united states
Website:
ibm.com
Employees:
512090
Shelley Shepherd Work Experience Details
  • Ibm
    Demand Automation
    Ibm Sep 2021 - Present
    Canada
  • Ibm
    Senior Analytic Specialist & Team Lead, North America Performance Marketing
    Ibm Jan 2016 - Sep 2021
    Senior Analytic Specialist & Team Lead for IBM Cloud, IBM Services and Watson Marketing for North America Performance Marketing. Project lead for North America for marketing automation projects.Develop integrated campaign audience strategies supporting marketing campaigns executed in North America which drives campaign teams in determining tactics and offers to attract and nurture prioritized buyers driving opportunities and sales. Advise teams on campaign strategy, audience segmentation & targeting.Act as a trusted advisor and perform analysis to improve marketing performance and campaign optimization. Subject matter expert and advocate for reporting tools and data driven marketing initiatives.Advise team on marketing automation strategy.
  • Ibm
    Senior Database Marketing Strategist & Team Lead
    Ibm 2009 - 2016
    Senior Database Marketing Strategist & Team Lead for IBM Cloud.Develop integrated campaign audience strategies supporting marketing campaigns executed in North America including campaign strategy, audience segmentation and targeting. Perform analysis to improve marketing performance and campaign optimization.Subject matter expert on reporting tools and data driven marketing initiatives.Part of the team working on marketing automation. Advise team on marketing automation strategy.
  • Ibm
    Database Marketing Strategist
    Ibm Oct 2010 - Nov 2010
    Sydney, Australia
    One month assignment with the Australia/New Zealand Marketing team to consult with their Database Marketing team and share best practices regarding marketing automation.
  • Ibm
    Market Intelligence Strategist & Team Lead
    Ibm 2004 - 2009
    Remote Ns
    Develop integrated campaign audience strategies supporting marketing campaigns executed in North America including campaign strategy, audience segmentation and targeting.Perform analysis to improve marketing performance and campaign optimization.
  • Ibm
    Segment Analyst
    Ibm 2003 - 2004
  • Ibm
    Database Marketing Strategist
    Ibm 1998 - 2003
    Toronto On & Remote Ns
  • Ibm
    Database Marketing Specialist
    Ibm Jun 1997 - 1998
    Toronto, On

Shelley Shepherd Skills

Database Marketing Demand Generation Marketing Automation Campaign Execution Unica Data Analysis Digital Marketing Partner Management Lead Generation Sales Enablement Market Intelligence Analysis B2b Marketing Crm Enterprise Software Saas Cloud Computing Solution Selling Business Intelligence Marketing Management Campaigns Go To Market Strategy Business Alliances Multi Channel Marketing Analytics Channel Partners Competitive Analysis Segmentation Customer Relationship Management

Shelley Shepherd Education Details

Frequently Asked Questions about Shelley Shepherd

What company does Shelley Shepherd work for?

Shelley Shepherd works for Ibm

What is Shelley Shepherd's role at the current company?

Shelley Shepherd's current role is Demand Automation.

What is Shelley Shepherd's email address?

Shelley Shepherd's email address is ss****@****tico.ca

What is Shelley Shepherd's direct phone number?

Shelley Shepherd's direct phone number is +190256*****

What schools did Shelley Shepherd attend?

Shelley Shepherd attended Dalhousie University, Cape Breton University.

What skills is Shelley Shepherd known for?

Shelley Shepherd has skills like Database Marketing, Demand Generation, Marketing Automation, Campaign Execution, Unica, Data Analysis, Digital Marketing, Partner Management, Lead Generation, Sales Enablement, Market Intelligence, Analysis.

Who are Shelley Shepherd's colleagues?

Shelley Shepherd's colleagues are Marty Stebbins, Akshatha K, Ravi Teja, Krishna Khati, Mayuko Uekusa, Dinesh Jain, Victor Furmam.

Not the Shelley Shepherd you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.