Shelly Choi Email & Phone Number

Los Angeles, California, United States

Los Angeles, Ca

• Concept, present, write copy for all media: TV, radio, print and digital• Clients: Toyota, McDonald’s

• Planned events, cross-promotions, marketing campaigns, and social media strategies• Managed copywriting for the game’s blog, Facebook page and online marketing• Led a cross-functional, international team through game design, development, testing, and live updates• Achieved Top 50 in Free and Grossing lists in Game Category• Played a key role in contracting and implementing third party tools for analysis

• Proposed and integrated new services such as a notification function on the website to increase ad revenue and the first Nexon iNitiative to find and sponsor original IP• Established new partnerships and promotions: with Netflix, saw 800% increase in the respective revenue channel; with Logitech, distributed 300,000 custom-branded and packaged Logitech products to retail shops in return for promoting their products • Executed multiple half to few-million-dollar partnerships expanding the product lineup• Oversaw the company’s billing platform and marketing with partners such as PayPal and Visa/PlaySpan

• Managed ad operations to generate incremental revenue—ultimately designed an internal ad server for better targeting and control• Drafted and implemented new programs: an incentive reward point system, community management protocol, game character merchandising, etc.