Shelly Leaf De Witt Email & Phone Number

Philadelphia, Pennsylvania, United States

• Drive business transformation with a focus on the employee experience• Develop internal communication strategies that align with operating goals and our company values • Ideate, collaborate and develop content for multi-channel communication deployment• Deliver news and change impacts providing employees with relevant context and the actions needed to move the business forward • Script, design and develop infographics, videos and presentations to inform and engage employees on the latest operational enhancements, product launches and system improvements• Evaluate employee engagement metrics to recalibrate and optimize campaigns

Northeast Region

Strategize with sales to craft compelling outbound marketing campaigns, acquire new advertisers and use creative tactics to drive incremental revenue.

Greater Philadelphia Area

Managed the marketing, event and client retention activity for local/regional/national lines of business in the Philadelphia DMA.

Conshohocken, Pa

Manage the marketing, promotional and client retention activity for (11) local sales offices in the Philadelphia DMA. • Create and execute annual marketing plans; present initiatives and communicate updates • Build and maintain cable affiliate relationships, leveraging promotional opportunities for a 4th ranked DMA • Research, develop and pitch marketing and promotional programs to current and prospect accounts • Oversee sports marketing efforts, help position our network’s sports assets and manage sports package launches • Strategize with Senior Leaders to identify B2B ventures and develop plans/action to secure the business • Monitor sales activity to identify advertiser current/future needs; examining competition for share opportunities• Drive sales activity by implementing ad solicitation strategies and B2B plans across all media platforms • Operate as Lead Event Planner: contract negotiation, property evaluations, event management and on-site coordination• Manage the market’s operating budget, reporting short and long-term market forecasts and plans • Collaborate with Research and Interactive leads to write/design collateral and capability materials• Responsible for local client entertainment and retention efforts including quarterly ‘touch’ programs, in-market network experiences, golf/sporting events, holiday gatherings and international VIP client appreciation trips • Develop the local marketing team by orienting, training and managing against set goals

Mt. Laurel, Nj

Managed the marketing and promotional activity for (6) local sales offices in the South Jersey and Delaware areas. • Developed marketing and promotional campaigns to generate new and incremental advertising dollars• Customized promotions to align with advertiser needs (sweepstakes, consumer incentive programs, sponsorships and on-site events)• Surveyed brand integrity by measuring, enhancing and enriching the position and image of a company• Planned and executed client and employee events

Turnersville, Nj

Supported the marketing and promotional efforts for (4) Southern New Jersey and Delaware area sales teams. • Set a new standard for promotional sales throughout the territory• Built relationships with cable networks and community partners to develop campaigns for local advertisers• Created sales and marketing programs for prospect and existing accounts• Compiled, organized and distributed marketing materials to sales teams • Scripted and produced 30-second promotional TV spots

Bala Cynwyd, Pa

Assisted the Marketing Director, Director of Business Development and NTR sales team in generating revenue in non-traditional radio sales. • Planned and executed promotional and corporate events for (4) Philadelphia stations (WMMR, WMGK, WXXM and WPEN)• Responsible for executing experiential marketing programs and events for the station brands • Designed company literature including sales proposals, media kits and recaps• Developed and administered the billing process for all non-traditional radio sales