Shelly Walker Email & Phone Number

Wildomar, Ca, Us

Burbank, Ca, Us

Jacksonville, Fl, Us

Providing solutions for customers and partners to accelerate growth and improve their business performance through the power of data and analytics. The established leader in commercial data and insight.► Lead team responsible for developing and executing strategic data-driven omnichannel marketing campaigns designed to increase customer retention, obtain new leads and identify new opportunities to grow revenue.► Developed new customer and admin onboarding email series to drive engagement during the first crucial 90 days after contract signing as well as an upsell series to move customers through the product chain.► Translated features into benefits that address key pain points for each segment and overhauled messaging on multiple landing pages and digital ads to increase paid media conversions for both prospects and customers. ► Developed new marketing process and procedures to educate cross-functional teams and improve planning resulting in higher quality work and more effective messaging.► Created new at-risk customer re-engagement programs customized for large customers and self-serve options to allow us to address different use cases.► Created and implemented a webinar strategy for customer and NCA to increase touches, engagement, and perception of product value.► Developed new programs to help with pipeline acceleration including a disqualified lead program, upgrading the free trial outreach, implementing an AI lead follow-up program, and initiating a rep driven nurture series.

Client: Dun & BradstreetOriginally hired to sit on-site and lead the Dun & Bradstreet account, then transitioned to being part of the Emerging Business team.

Santa Monica, California, Us

TrueCar is a negotiation-free car buying and selling marketplace and powers car buying sites for some of the nation’s largest and most well respected membership/service organizations. ► Developed concepts and drove creation of hundreds of marketing pieces annually including responsive emails, customized content, SEM/SEO programs, tradeshow pieces, banners, websites, landing pages, print ads, training pieces, sales collateral. ► Collaborated with national marketing teams for brands such as AAA, AARP, American Express, Consumer Reports, Farmers Insurance, GEICO, M&T Bank, PenFed Credit Union, Progressive, and USAA to create marketing and advertising materials that drove awareness, sales, and revenue by strategically positioning and promoting their car buying programs.► Manage and optimize the SEM program which provided ~20% of sales for one top-tier partner.► Recognized for efforts that significantly contributed to a key segment growth rate of 83.9% YOY. Assigned segments consistently reach or exceed sales targets.► Managed a team that acts as an in-house integrated marketing agency. This group is now an integral part of acquiring and maintaining partner relationships as well as driving prospects and sales. Responsible for integration with in-house creative team and corporate marketing.

Los Angeles, California, Us

Revolution Prep is one of the nation’s largest and most innovative education software and services companies. ► Revamped field marketing tools, upgraded brand perception, and increased direct marketing program effectiveness.► Responsible for all test prep emails and collateral – concepting, messaging, and execution. Initiated a new knowledge-based focus for collateral, website lead generation items, and public relations strategies.► Instituted a new lead generation and SEO strategy to increase revenue generated directly from the test prep website and landing pages.

Playa Vista, Ca, Us

The Phelps Agency (previously The Phelps Group) is an integrated, full-service advertising and media agency dedicated to helping clients use one voice in marketing. ► Strategic and business lead on accounts that included financial services, business services, healthcare, beauty, and travel in B2B and B2C markets. Sample clients included ARAMARK, Blue Shield, Care America, CarMD, CapitalSource Bank, City of Hope, Countrywide, Dubai Tourism and Commerce, Healthcare Partners, Murad Skincare, Panasonic,Tahiti Tourisme, Switzerland Tourism, and Western Dental. ► Led development and execution of a new look, feel, and tagline for a major financial institution across all channels acting as the clients’ integration center, assuring consistency in strategy and brand messaging.► Collaborated with multiple teams to develop a differentiated brand positioning for a healthcare client, increasing membership 108%.► Developed and taught integrated marketing classes for UCLA extension, ThinkLA’s AdU program, and agency associates. Topics included goal setting, business processes, and marketing/selling to women.

Master Of Business Administration (M.B.A.), Business / Marketing

Bachelor’S Degree, Communications / Business

Education record