Shemmah Al-Darweesh Email & Phone Number

Big Leap, LLC is a Digital Marketing Firm that specializes in Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media and Affiliate Marketing. We work with entrepreneurs, small businesses, and Fortune 500 companies to enhance their online presence and support their lead generation and revenue goals.As a Director of SEO, some of my responsibilities include: -> Leading a team of SEO Managers and SEO Specialists to execute successful SEO campaigns for the largest enterprise clients in the company. -> Supporting team learning and development through regular training, evaluation, and the development of processes and training documentation. -> Facilitating the evolution and refinement of campaign strategy with SEO Managers to drive optimal results for our clients. -> Testing and developing our product to identify new opportunities and continually innovate our SEO services.

Lehi

My role as an SEO Manager involved client management, developing campaign strategy, and leading a team of SEO specialists to execute campaign initiatives to drive business growth. -> Consistently managed among the highest MRR in the company with an exceptional rate of client retention. -> Worked with a wide range of clients, from startups to multinational corporations, and developed customized campaigns that resulted in significant ranking, traffic, conversion, and revenue growth. -> Developed new deliverables and enhanced current product initiatives that supported long-term client retention and drove account upgrades. -> Built and rebuilt a team of SEO Specialists and SEO Interns, from the ground up, through extensive training and development to fulfill client campaign initiatives and support individual career progression.

Draper, Ut

Convirza addresses the growing demand for marketing and call intelligence through call tracking, call analytics and automation services. Their platform provides high-end data to help businesses optimize their advertising, enhance sales performance and improve the customer experience. As a Content Marketing Manager, I was responsible for the strategy, creation, and promotion of content that supported the objectives of the marketing team and the company's message and brand. Toward the end of my time at Convirza, I was solely responsible for the strategy and execution of content marketing initiatives that drove nearly 100 percent of leads for the sales team through organic means. This was achieved by: -> Furthering customer engagement and lead generation efforts through the company blog, landing pages and social media.-> Expanding brand presence by creating and promoting industry-focused content through a variety of online channels. -> Leading the development of new content marketing initiatives that resulted in a continues increase in traffic, leads, and sales. -> Optimizing the lead potential by improving user experience and opt-in opportunities on convirza.com, which resulted in more than a 10x increase in leads through the blog.

Draper, Utah

SEO.com is an internet marketing firm dedicated to making websites more visible and profitable. This is achieved through strategies aimed at increased rankings, website traffic and brand awareness. My role as a content marketing strategist involved creating content for the purpose of search engine optimization, brand recognition and customer engagement for a variety of clients by: -> Devising and crafting content suitable for clients' specific customer base and optimizing web copy, blogs, and resources. -> Taking complex and technical subject matter and transforming it into easily-digestible content.-> Performing outreach and building relationships with other websites related to the client’s industry. -> Developing new content marketing strategies to drive SEO results for a wide range of clients in different industries.

Utah

XO is a full-service marketing agency specializing in advertising and public relations while providing creative solutions for print, radio, television and the web. During my time there I worked with the PR director and company owners to create diverse forms of content for advertising purposes. Job duties consisted of: -> Writing press releases, radio spots, client web copy, print ad copy, company letters and editing. -> Researching new clients and industries and tracking public relations efforts.

Greater Salt Lake City Area

The Daily Utah Chronicle is the University of Utah's independent student newspaper. As a Copy Editor, I edited articles to ensure proper grammar, spelling, and usage while meeting AP style guidelines. I was also responsible for verifying facts, checking for libel and writing headlines and cutlines using Adobe InCopy and InDesign.