Allen Shen Email and Phone Number

• Be responsible for managing all licensed product approvals for Home and FMCG categories in China. • Inspire and guide our partners to follow our character personality and brand attributes.• Study the seasonal and current trends for product and packaging design, suggest commercially viable and valuable product ideas. Elevate the consumer products to a new level.• Support licensing team, working closely with HQ creative team and partners to deliver world-class branding initiatives upholding the highest standards of creative and LINE FRIENDS’s quality.

• Be responsible for managing all product design and development for Fashion and FMCG categories in the Greater China. Cooperated with 80+ licensees, such as HLA, Balabala, i.t., Five Plus, Xtep, Schwarzkopf, Wastons and etc. Developed 9000+ products. • Guide licensees to follow our brand attributes and standard, and elevate consumer products to a new level.• Study seasonal and current trends, cooperate with freelance artists and designers for creative assets development, to meet the needs of local market and drive business.• Assist category team to meet financial targets through creative support and licensees’ development of compelling product.• Help to improve the Hasbro character usage manual and product approval procedures.

•Developed 50+ products, especially in Disney lincesed products, including stationery, home, precious metal product, etc. •Developed food and drink products of Minions of NBCUniversal.•Communicate with the factory and track the production process.

•Develop and design Disney products for the China region.•Guide licensee to use Disney elements correctly and better.•Work with Creative Managers to review licensee product designs.